FORM 4 [ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response...
0.5
                      
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      
1. Name and Address of Reporting Person * Krechmer Irina 2. Issuer Name and Ticker or Trading Symbol Blue Apron Holdings, Inc. [ APRN ] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable)_____ Director                    _____ 10% Owner
__X__ Officer (give title below)    _____ Other (specify below)
Chief Technology Officer
(Last)         (First)         (Middle)
C/O BLUE APRON HOLDINGS, INC., 28 LIBERTY STREET
3. Date of Earliest Transaction (MM/DD/YYYY)
2/25/2021
(Street)
NEW YORK, NY 10005
(City)       (State)       (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)
 
6. Individual or Joint/Group Filing (Check Applicable Line) _X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock  2/25/2021    M    4868  A  (1) 21890  D   
Class A Common Stock  2/25/2021    M    469  A  (1) 22359  D   
Class A Common Stock  2/25/2021    M    624  A  (1) 22983  D   
Class A Common Stock  2/25/2021    M    937  A  (1) 23920  D   
Class A Common Stock  2/25/2021    M    1875  A  (1) 25795  D   
Class A Common Stock  2/26/2021    S    3984 (2) D $8.6428 (3) 21811  D   

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units   (1) 2/25/2021    M        4868    (4)  (4) Class A Common Stock  4868  $0  48680  D   
Restricted Stock Units   (1) 2/25/2021    M        469    (5)  (5) Class A Common Stock  469  $0  5625  D   
Restricted Stock Units   (1) 2/25/2021    M        624    (6)  (6) Class A Common Stock  624  $0  5630  D   
Restricted Stock Units   (1) 2/25/2021    M        937    (7)  (7) Class A Common Stock  937  $0  5626  D   
Restricted Stock Units   (1) 2/25/2021    M        1875    (8)  (8) Class A Common Stock  1875  $0  5625  D   
Performance Stock Unit   (9) 3/1/2021    A     45000       (10)  (10) Class A Common Stock  45000  $0  45000  D   

Explanation of Responses:
(1)  Restricted stock units ("RSUs") convert into Class A Common Stock on a one-for-one basis. This transaction represents the settlement of RSUs in shares of Class A Common Stock on their scheduled vesting date.
(2)  Represents the shares automatically sold by the reporting person pursuant to an election to satisfy tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale does not represent a discretionary trade by the reporting person.
(3)  Represents the weighted average sale price for shares sold in multiple transactions. Sale prices ranged from $8.6414 to $8.7100 per share. Upon request of the staff of the Securities and Exchange Commission, the issuer or a security holder of the issuer, the reporting person will provide full information regarding the number of shares sold at each separate price.
(4)  On August 25, 2019, the reporting person was granted 77,886 RSUs, with 25% of the RSUs scheduled to vest on the one-year anniversary of August 25, 2019, and the remaining RSUs are scheduled to vest in quarterly installments (on each November 25, February 25, May 25 and August 25) over the remaining three-year period following the one-year anniversary of August 25, 2019.
(5)  On February 26, 2020, the reporting person was granted 7,500 RSUs, scheduled to vest over four years in quarterly installments, with 6.25% of the RSUs vesting on each May 25, August 25, November 25 and February 25 over the four-year period following February 26, 2020.
(6)  On May 25, 2020, the reporting person was granted 7,500 RSUs, scheduled to vest over four years in quarterly installments, with 6.25% of the RSUs vesting on each August 25, November 25, February 25 and May 25 over the four-year period following May 25, 2020.
(7)  On August 25, 2020, the reporting person was granted 7,500 RSUs, scheduled to vest in 2/16 installments on each of November 25, 2020 and February 25, 2021 and thereafter in equal 1/16 quarterly installments (on each May 25, August 25, November 25, and February 25) thereafter over the four-year period beginning on May 25, 2021.
(8)  On November 25, 2020, the reporting person was granted 7,500 RSUs, with 25% scheduled to vest on February 25, 2021 and the remainder scheduled to vest thereafter in equal quarterly installments, with 6.25% of the remainder vesting on each May 25, August 25, November 25, and February 25 thereafter over the four-year period beginning on May 25, 2021.
(9)  Each performance stock unit ("PSU") represents a right to receive one share of Class A Common Stock.
(10)  On March 1, 2021, the reporting person was granted 45,000 PSUs. Vesting of 50%, 25% and 25% of the PSUs is subject to the issuer's Class A Common Stock achieving certain minimum unweighted closing prices per share averaged over a 30 consecutive trading day period prior to February 25, 2024. PSUs that meet the stock price targets referred to in the prior sentence will vest (i) 50% on the later to occur of (A) the date a stock price target is met and (B) February 25, 2022 and (ii) 50% on February 25, 2024. Any PSUs that have not achieved the performance targets by February 25, 2024 shall expire and have no further force or effect.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Krechmer Irina
C/O BLUE APRON HOLDINGS, INC.
28 LIBERTY STREET
NEW YORK, NY 10005


Chief Technology Officer

Signatures
/s/ Meredith Deutsch, as attorney-in-fact for Irina Krechmer 3/1/2021
**Signature of Reporting Person Date