NEW ORLEANS, Feb. 7, 2011 /PRNewswire/ -- Avon Products Inc.
today officially announced a breakthrough anti-aging sun care
collection -- ANEW Solar Advance with RepairShield™ Technology. The
research behind this revolutionary line was unveiled at the
American Academy of Dermatology's 69th annual meeting. The
ANEW Solar Advance anti-aging sun care line
not only provides superior protection against the sun's damaging
rays with photostable broad-spectrum UVA/UVB protection, but
is also designed to repair skin cell sun damage.* Patented
RepairShield Technology™ is designed to protect skin by
stimulating its natural antioxidant defense system to fight free
radicals and to repair by activating skin's natural repair
process.
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Supporting Research
The core technology was presented in two studies during the AAD
annual meeting. This is a culmination of more than 10 years
of research that explored innovative ways to optimize the stability
and thereby to help extend the protection capabilities of
Avobenzone, an established UVA absorber and the ingredient most
commonly used in broad spectrum sun protection products sold in the
U.S.
- In the first study titled, "Photostability of Sunscreen
Combinations Containing Avobenzone Exposed to Natural and
Artificial UV Light" (P1012) Avon researchers discovered that combining two
cosmetic skin conditioning agents -- Galangal Extract and
Polyester-8 with model sunscreen systems containing Avobenzone,
improves the photostability of Avobenzone. This is important
because a limitation of Avobenzone is that it can undergo molecular
changes that affect its protective properties.
- In the second study titled, "Mechanisms to Protect Skin
Cells from UV Damage" (P3115) Avon researchers examined new ways to enhance
the repair of UV-induced damage and to identify new mechanisms of
protection against UV damage. Avon
researchers identified a blend of phytochemicals and extracts that
helped facilitate the reduction of UV-induced sun damage in skin
cells by 50% in 24 hours, indicating the enhancement of the skin's
natural repair process.* Study findings on skin cells also suggest
that these ingredients can help stimulate the skin's own
anti-oxidant enzymes and lower oxidative stress, thus creating an
optimal environment for cell recovery.
ANEW Solar Advance with RepairShield™ Technology
The product line, that will be available in the U.S. in
May 2011, will include:
- Sunscreen Face Lotion SPF 45: This broad-spectrum UVA/UVB
protective sunscreen dramatically reduces the appearances of
wrinkles, while effectively protecting the skin from harmful UVA
and UVB rays. Available for $29.
- Sunscreen Body Lotion SPF 30: Get skin that looks dramatically
tighter and more toned, and protect skin from sun damage with this
protective broad-spectrum sunscreen. Available for $29.
- Sunscreen Body Mist SPF 28: This formula diminishes the look of
discolorations, leaving skin looking more even-toned and firmer.
The Mist is designed to provide your entire body with UVA/UVB
protection against sun induced damage. Available in July 2011 for $34.
The products have received the official seal of recommendation
from The Skin Cancer Foundation.
Meeting Women's Anti-Aging and Sun Protection Needs
"In my practice, I hear daily from women who want to enjoy more
time outdoors, but are concerned about the sun's effect on their
skin," said Cheryl Karcher, M.D., a
noted board-certified dermatologist practicing in New York City and professional consultant for
Avon. "ANEW Solar Advance is an
ideal solution because it's an anti-aging sun care product that not
only provides broad-spectrum UVA/UVB protection; but is also
formulated to repair skin cell sun damage."
"ANEW has pioneered anti-aging skincare breakthroughs for close
to 20 years and that expertise combined with our research in sun
protection has led us to these scientific findings," shared
Anthony Gonzalez, Senior Manager,
Avon Global Research and Development. "Our patented RepairShield
Technology™ is a great example of how we have applied our extensive
anti-aging expertise with profound understanding of sun care to
deliver an effective product to help protect against and visibly
reverse sun-induced damage to skin**."
All ANEW Solar Advance products are available exclusively
through Avon Representatives. To
locate an Avon Representative call
1-800-FOR-AVON or visit
www.avon.com.
* Measured in reconstructed skin after UVB exposure equal to
approximately 10 minutes of summertime sunlight at 40 degrees N
lat.
**Based on consumer perception studies.
Avon Products, Inc.
Avon, the company for women, is
a leading global beauty company, with over $10 billion in annual revenue. As the world's
largest direct seller, Avon
markets to women in more than 100 countries through approximately
6.2 million independent Avon Sales Representatives. Avon's product line includes beauty products,
as well as fashion and home products, and features such
well-recognized brand names as Avon Color, ANEW, Skin-So-Soft,
Advance Techniques, Avon Naturals, and mark. Learn more about
Avon and its products at
www.avon.com.
SOURCE Avon Products, Inc.