Celebration Launched At Grammy®
House In Los Angeles
Partnerships Announced With Dolby, LGND
Music, New York Red Bulls, Peloton, And Vinyl Me, Please, With More
To Be Introduced In Coming Weeks
Watch The Trailer For Hip-Hop Fifty
Now
Keep Up To Date At Newly Launched
HipHopFifty.com
Listen To Official Hip-Hop Fifty Playlist
Now
LOS
ANGELES, Feb. 15, 2023 /PRNewswire/ -- Warner Music
Group (Nasdaq: WMG) is excited to announce the launch of Hip-Hop
Fifty, a yearlong, global celebration of the groundbreaking genre
that turned the world on its head during the last half century. The
far-reaching Hip-Hop Fifty campaign will bring together the worlds
of art, fashion, sports, and more to honor every facet of America's
most popular musical genre.
Watch the official trailer for Hip-Hop Fifty, produced by
award-winning creative team The Tangent Agency, here.
Listen to the official Hip-Hop Fifty playlist, spotlighting the
most iconic hip-hop tracks from the Warner Music catalog, here.
The festivities kicked off at the Official 2023 Grammy® House in
Los Angeles during Grammy week.
Presented by The Recording Academy and CBS and produced by ANTHEMIC
Agency, who collaborated with Warner Music's Global Catalog
Division on the build-out, Grammy® House was an immersive event
space designed to spotlight five decades of hip-hop music and
culture. Legendary hip-hop records from Warner Music's catalog were
featured prominently throughout the exhibition. Check out
highlights here.
Warner Music will be joining forces with several iconic partners
for initiatives around the Hip-Hop Fifty celebration, including
Dolby, LGND Music, New York Red Bulls, Peloton, and Vinyl Me,
Please. Additional partnerships will be announced in the coming
weeks.
To add to the excitement, Warner Music will celebrate the
anniversary through Dolby Atmos® re-releases featuring artists from
its iconic hip-hop catalog. Fans will be able to enjoy these
beloved albums like never before with unparalleled clarity and
depth through their favorite Dolby Atmos-enabled streaming service.
Warner Music and Dolby will also host listening events throughout
the year to showcase these new immersive Dolby Atmos® mixes in
New York City, Los Angeles, San
Francisco, and London. Each
listening party will include Q&As with people involved in the
featured album. More details about all upcoming Dolby Atmos®
releases and listening parties will be announced soon.
The celebration's official Web3 partner, LGND Music, is set to
create bespoke Hip-Hop Fifty digital collectibles known as "Virtual
Vinyl" for some of Warner Music's pioneering hip-hop artists.
Available through tiered passes or as standalone collectibles, the
innovative music and collectibles platform will provide fans an
opportunity to enjoy FLAC quality audio both in-app and on their
desktop platform, while also granting access to exclusive Hip-Hop
Fifty content, merchandise, physical vinyl, NFT's, and upcoming
events. The full LGND x HIP-HOP FIFTY drop schedule is coming
soon.
The New York Red Bulls, one of the ten charter clubs of Major
League Soccer, have partnered with Warner Music to honor a proud NY
Metro area anniversary with Hip-Hop Fifty. The first of many
collaborations throughout the year was the 2023 season jersey
launch last week at the Hard Rock Hotel New York featuring
Brooklyn-based female rap duo and
300 Entertainment artist, Girll Codee. There, the NY soccer club
unveiled the Adidas jersey kit that was designed in collaboration
with luxury streetwear designer, Daniel
Patrick.
Peloton will celebrate hip-hop's 50th anniversary
throughout the year, starting on February
23rd with a second iteration of its wildly
popular Bad Boy Artist Series ride, first introduced in 2021. The
2.0 version will include a first of its kind 2 For 1 Run with
instructors Alex Toussaint and
Marcel Dinkins, as well as the first
ever Live Member Bad Boy classes with Members in-studio across
several different modalities. More details about Peloton's Hip-Hop
Fifty partnership will be announced soon.
Vinyl Me, Please will produce limited-edition, vinyl versions of
select hip-hop albums from the Warner Music catalog, starting in
March with Earl Sweatshirt's 2022 album Sick! The full
schedule of vinyl releases will be unveiled soon.
News and updates about Hip-Hop Fifty will be announced
throughout the year. The campaign will be spearheaded by Warner
Music's Global Catalog Division, with collaboration across many
other WMG entities including frontline labels, Warner Chappell Music (WCM), WMX, and ADA. Stay
up to date with the latest information at www.HipHopFifty.com.
Access accompanying logo here.
About Warner Music Group
With a legacy extending back over 200 years, Warner Music Group
(WMG) today brings together artists, songwriters, and entrepreneurs
that are moving entertainment culture across the globe. Operating
in more than 70 countries through a network of affiliates and
licensees, WMG's Recorded Music division includes renowned labels
such as 300 Entertainment, Asylum, Atlantic, Big Beat, Canvasback,
Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone,
Reprise, Rhino, Roadrunner, Sire, Spinnin', Warner Records, Warner Classics, and Warner
Music Nashville. WMG's music publishing arm, Warner Chappell Music, has a catalog of over one
million copyrights spanning every musical genre, from the standards
of the Great American Songbook to the biggest hits of the 21st
century. Warner Music Group is also home to ADA, the independent
artist and label services company – as well as next gen artist
services division WMX, which includes consumer brands such as
Songkick, the live music app; EMP, the merchandise e-tailer;
UPROXX, the youth culture destination; and HipHopDX, the hip-hop
music news site. In addition, WMG counts storytelling powerhouse
Warner Music Entertainment and social media content creator IMGN
among its many brands. Follow WMG on Instagram, Twitter, LinkedIn,
and Facebook.
Media Contacts
Majeda
Hussein
Majeda.Hussein@wmg.com
Jason Elzy
Jason.Elzy@rhino.com
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SOURCE Warner Music Group Corp.