Collaboration Will Enable Fans to Wear
Digital Fashion Lines Designed by WMG's Roster of
Artists
NEW
YORK, Dec. 15, 2022 /PRNewswire/ -- Warner
Music Group (Nasdaq: WMG) today announced a partnership with and
investment in DRESSX, a digital fashion retailer and the largest
digital closet with a deep commitment to sustainable fashion. The
first-of-its-kind partnership will provide a platform for select
WMG artists to design their own virtual fashion lines.
In the agreement, artists will collaborate directly with DRESSX
to design and launch 3D and AR virtual clothing that fans can
collect and enjoy across Instagram, Snapchat, and other platform
partners. The deal will enable artists to unlock new revenue
streams, while creating additional outlets for fans to showcase
their fandom across multiple digital worlds.
Oana Ruxandra, Chief Digital Officer & EVP, Business
Development, WMG said, "The representation of our future digital
selves will be as important and, if you're measuring by sheer
volume of interactions, maybe more important than how we represent
ourselves physically. As our digital identities become
exponentially more robust and impactful, we are focused on building
partnerships that will enable WMG and our artists. With its
leadership in wearables and sustainability, DRESSX is exactly the
type of partner we need sprinting alongside us as we build for the
future."
"We are extremely proud to partner with Warner Music Group and
their incredible artists to continue building and scaling the
DRESSX meta-closet vision for the future. Digital fashion is a
visual language for communicating and creating bonds online, and at
DRESSX we use technology to provide the utility for digital
wearables using augmented reality, machine learning, and
blockchain. Digital merch and swag from musicians will definitely
be a part of the digital wardrobes of fans, and it's great to see
that more and more stakeholders believe in this new domain that is
already changing the fashion industry at a scale. Every day, we are
getting closer to our aim of giving a meta-closet to every person
in the world, making fashion accessible to everyone through
innovation and tech," commented Daria
Shapovalova and Natalia Modenova, co-founders of DRESSX.
Since the DRESSX launch in August
2020, the company has become the largest platform for
digital-only fashion, with more than 3,000 digital items available
in the DRESSX library, and launched the largest AR fashion app on
the market. DRESSX has partnered with numerous leading tech,
fashion, and lifestyle companies, including Meta, Roblox, Snapchat,
Google, Coca-Cola, FARFETCH, and more. The company's expertise in
the digital fashion space cements its place among WMG's growing
number of Web3 collaborations.
DRESSX is committed to sustainable fashion, promoting the
digital garment market to provide consumers with opportunities to
showcase their style digitally. DRESSX fulfills its commitment to
sustainability by investing in science-based evaluation of the
carbon footprint of its digital fashions. The company has pioneered
the development of a carbon calculation methodology for digital
fashion and proposing patent, validated by The Carbon Accounting
Company. Since June 2021, DRESSX has
been partnering with Flow Carbon to offset the carbon emission from
all of its operational activities, making the company carbon
neutral due to offsets. To learn more about DRESSX's approach to
sustainability and carbon footprint methodology click here.
Access accompanying images here.
About Warner Music Group
With a legacy extending back over 200 years, Warner Music Group
(WMG) today brings together artists, songwriters, and entrepreneurs
that are moving entertainment culture across the globe. Operating
in more than 70 countries through a network of affiliates and
licensees, WMG's Recorded Music division includes renowned labels
such as 300 Entertainment, Asylum, Atlantic, Big Beat, Canvasback,
Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone,
Reprise, Rhino, Roadrunner, Sire, Spinnin', Warner Records, Warner Classics, and Warner
Music Nashville. WMG's music publishing arm, Warner Chappell Music, has a catalog of over one
million copyrights spanning every musical genre, from the standards
of the Great American Songbook to the biggest hits of the 21st
century. Warner Music Group is also home to ADA, the independent
artist and label services company – as well as next gen artist
services division WMX, which includes consumer brands such as
Songkick, the live music app; EMP, the merchandise e-tailer;
UPROXX, the youth culture destination; and HipHopDX, the hip-hop
music news site. In addition, WMG counts storytelling powerhouse
Warner Music Entertainment and social media content creator IMGN
among its many brands. Follow WMG on Instagram, Twitter, LinkedIn,
and Facebook.
About DRESSX
DRESSX is a Metacloset of digital-only clothes, NFT fashion
items, and AR looks. A year after its launch, DRESSX became the
world's largest digital fashion store targeting Gen Z and
Millennials who demand a new shopping solution - digital,
sustainable, and affordable. DRESSX digital fashion was featured in
Vogue Singapore, Vogue
Business, WWD, HighSnobiety, Forbes,
Financial Times and more high-profile media, with the covers
for L'Officiel USA,
L'Officiel Paris, L'Officiel Italy, Vogue
Czechoslovakia,Vogue Singapore, Haute Living, and more.
DRESSX has partnered with numerous leading tech, fashion, and
lifestyle companies, including Meta, Roblox, Snapchat, Google,
Coca-Cola, FARFETCH, and more. The company was named one of the
finalists of LVMH Innovation Award 2022 in the category 3D/Virtual
Product Experience & Metaverse. DRESSX is a female-led, female
founded metafashion company. DRESSX main products include: website,
NFT marketplace, and the DRESSX app. Follow DRESSX on Instagram,
Twitter, and join their Discord.
Media Contacts
For WMG
Steph
Briffa
stephanie.briffa@wmg.com
For DRESSX
Anastasiia Mala
ana@dressx.com
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SOURCE Warner Music Group Corp.