WMX Pop, WMX Rock, and WMX Hip-Hop are now
available exclusively on The Roku Channel
Content including music videos, concerts, and
WMX original programming to be featured on the all-new FAST
channels
NEW
YORK, Dec. 5, 2022 /PRNewswire/
-- WMX, the next-generation artist services, media &
creative content division of Warner Music Group (NASDAQ:
WMG), today announced that it has partnered with
Roku to launch three FAST channels exclusively on The Roku Channel,
Roku's free ad-supported streaming service that reaches an
estimated 80 million people nationwide. The all-new channels, WMX
Pop, WMX Rock, and WMX Hip-Hop, are now available to stream for
free on The Roku Channel through the service's Live TV
Guide.
Each of the three music and entertainment live linear
channels will focus on a specific genre and will be programmed
based on insights around consumer behavior. Featuring music videos
and concerts from Warner Music's
global catalog of artists, in addition to original programming from
WMG's media brands including UPROXX, HipHopDX, Songkick, Cover
Nation, The Pit, and Lasso Nation, the FAST channels will give fans
a new way to experience the music that's defining our
culture.
Additionally, the FAST channels will premiere exclusive new
star-studded series like Iconic Records: Life After
Death, a new show centered around the world's most iconic
albums, including Notorious B.I.G's Life After Death, as
well as UPROXX series People's Party with Talib Kweli and Fresh
Pair, starring Just Blaze
and Katty Customs.
Ben Blank, President, Media &
Content Business, WMX said: "We're extremely excited to partner
with The Roku Channel to bring our robust music video catalog and
original programming to every screen. The FAST channel space is
expanding rapidly, and this move enables us to further reach music
fans everywhere they are. The Roku Channel has been an incredible
partner, and as the market leader in FAST, their ecosystem provides
the perfect environment to launch our channels."
Ashley Hovey, Head of The Roku
Channel, AVOD: "The Roku Channel is an industry leader in FAST, and
we're thrilled to partner exclusively with WMX on their entrance
into the space. Music is a top content category for our users, and
we look forward to helping WMX harness The Roku Channel's scale to
bring audiences their favorite music video programming, exclusive
WMX original content from in demand artists and more."
Launched in 2017, The Roku Channel is the home of free and
premium entertainment on the Roku platform. In Q4 2021, The Roku
Channel reached U.S. households with an estimated 80 million
people. The Roku Channel was a top 5 channel on the Roku platform
in the U.S. by active account reach and streaming hour engagement
in Q3 2022. Today, The Roku Channel features a diverse lineup of
more than 80,000 free movies and programs and over 350 free live
linear television channels in the U.S. It licenses and distributes
content from more than 250 partners. In addition to Roku devices,
The Roku Channel is available on Web, iOS and Android devices,
Amazon Fire TV and select Samsung TVs.
For more information,
visit https://therokuchannel.roku.com.
Access accompanying images HERE.
About WMX:
WMX encompasses five key verticals: Commercial Services, Media
Business, Artist & Fan Experiences, E-Commerce & Retail and
Audience Strategy. A first-of-its-kind music culture, content and
media division, WMX is designed to connect artists with fans and
amplify brands in creative, immersive, and engaging ways. The media
business brings advertisers direct access to Warner Music Group
artists, immersive digital content with editorial integrity, an
award-winning content studio, over 15 hit music & culture
shows, and scaled premium video with over 56 billion monthly global
views across platforms. WMX's owned and operated properties include
UPROXX, the youth culture & music destination; Songkick, the
live music discovery platform; HipHopDX, a leading hip-hop media
brand, Cover Nation, the largest community of cover song creators
and fans, The Pit, the leading hard rock & heavy metal news
publication, as well as Lasso Nation, the social-first country
music and lifestyle publisher.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in
select countries through direct retail sales and licensing
arrangements with service operators. Roku TV™ models are available
in the U.S. and in select countries through licensing
arrangements with TV OEM brands. Roku Smart Home products,
including cameras, video doorbells, lighting, plugs, and more are
available in the U.S. Roku is headquartered in San Jose,
Calif. U.S.A.
MEDIA CONTACTS:
WMX:
Kevin Castech,
Kevin.Castech@wmg.com
Roku U.S. Media Contact:
Sophia Economou,
seconomou@roku.com
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SOURCE Warner Music Group Corp.