MAD Lions, Warner Music Spain Ink New Partnership Agreement
July 26 2021 - 9:05AM
OverActive Media Corp. ("OverActive") (TSXV:OAM), announced
today that its Spanish esports group,
MAD Lions,
and
Warner Music Spain, part of leading record
label Warner Music Group (NASDAQ:WMG) featuring artists such as
Kidd Keo, Ed Sheeran and Myke Towers, are teaming up to enhance the
fan experience across music, esports and video games.
This is the first agreement of its kind in Spain, with Warner
Music Spain as industry pioneers in its commitment to esports and
gaming in the country. Music and video games have always gone hand
in hand, promoting this synergy in an organic and relevant way is
integral to the brand strategy of both organizations.
“We are delighted to have music partners like Warner Music Spain
join the MAD Lions family. For us it is a logical step in our
strategy as a brand. Putting more emphasis on lifestyle is part of
our vision as an organization and this is yet another step toward
that vision,” said Vegetta777. “This partnership
will allow us to create special content and fan experiences that go
well beyond gaming competition, expanding and reinforcing the
unique MAD Lions brand.”
“For creators, being able to use top-level music in our content
is essential for optimal quality, engagement and monetization,”
added Willyrex. “When we entered MAD Lions, we did
it with the aim of always going one step further, and today
continue that objective, with the help of a partner like Warner
Music Spain.”
Sergio Méndez, Head of Artist Services &
Institutional Relations, added, “For Warner Music Spain, joining
MAD Lions means our entry into the territory of esports and gaming,
where music is a dynamic element and will be an added value for our
artists, players and fans of both worlds. We are delighted to do it
hand in hand with a professional team like MAD Lions, which is
achieving an impeccable esports career.”MAD Lions Madrid just
secured their spot in the league playoffs for the LVP Superliga
summer split, while MAD Lions is fighting for theirs in the League
of Legends LEC to defend their championship and earn a trip to the
World Championships for the second year in a row.
ABOUT MAD LIONS
MAD Lions was born in 2017 as an esports club that, with its
name, (MAD: Madrid; Lions: Lions of the Cybele) aims to become a
world renowned team in Madrid. Almost four years later, it has
become one of the most relevant clubs in the esports industry in
Spain and worldwide.
Founded by Jorge Schnura and Marcos Eguillor, and with Willyrex
and Vegetta777 as partners, MAD Lions competes in the League of
Legends European Championship (LEC Spring Split Champions), the
Superliga in Spain and as MAD Lions CS: GO in the Flashpoint
League. MAD Lions represents Hispanic passion and is governed by
the values of Passion for Life, Passion for Gaming.ABOUT
WARNER MUSIC SPAIN
Warner Music Spain is part of Warner Music Group, an
international music content enterprise. Warner Music Spain centers
its activity on discovering and developing artists, as well as on
distribution and promotion. Furthermore, it is specialized in
marketing its catalog through compilations and reeditions, as well
as synchronizations for publicity, film and television.
For More Information, Please Contact:
Jorge Schnura, Co-Founder & President, MAD Lions (+34) 696
190 880jorge@madlions.com
Babak Pedram, Virtus Advisory Group Inc. (Investor
Relations)(416) 995-8651bpedram@virtusadvisory.com
Joel Shaffer, Longview Communications Inc. (Public
Relations)(416) 670-6468jshaffer@longviewcomms.ca
ABOUT OVERACTIVE MEDIA
OverActive Media (TSXV:OAM) is headquartered in
Toronto, Ontario, with operations in Madrid, Spain and Berlin,
Germany. OverActive’s mandate is to build an integrated global
company delivering sports, media and entertainment products for
today’s generation of fans with a focus on esports, videogames,
content creation and distribution, culture, and live and online
events. OverActive owns team franchises in (i) the Overwatch
League, operating as the Toronto Defiant, (ii) the Call of Duty
League, operating as the Toronto Ultra, (iii) the League of Legends
European Championship (“LEC”), operating as the MAD Lions, (iv) the
Superliga, operating as the MAD Lions Madrid, and (v) Flashpoint,
operating as MAD Lions Counter Strike:Global Offensive (a
franchised league operated by B Site Inc., a company in which
OverActive holds a minority interest), as well as other
non-affiliated CS:GO tournaments and leagues. OverActive also
operates both live and online events, operating as OAM Live and
maintains an active social media presence with its fans and
community members, operates fan clubs, and other fan related
activities that increase the reach of its brands.
Neither the TSXV nor its Regulation Services Provider (as that
term is defined in the policies of the TSXV) accepts responsibility
for the adequacy or accuracy of this release.
A graphic accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/108e02d8-75c1-4354-a71f-ff57e464c64b
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