TrueCommerce, a global provider of trading partner
connectivity, integration, and omnichannel solutions, announced
today that Vera Bradley, Inc. (Nasdaq: VRA; “Vera Bradley”), a
leading American lifestyle company, has adopted its Microsoft
Dynamics 365 Supply Chain Management & Finance integration to
accelerate their digital transformation. The solution offers Vera
Bradley an agile plug-and-play integration to automate data
transfer between Microsoft Dynamics 365 and most strategic
channels.
“TrueCommerce’s platform allows us to streamline our supply
chain by automating manual processes and optimizing trading partner
relations,” said Adam Fox, Vice President, IT of Vera Bradley. “The
solution helps our company deploy omnichannel programs with a
single integrated gateway for all our retail initiatives.”
The cloud-based integration for Microsoft Dynamics 365 offers
the most complete way to connect and automate business across the
supply chain. A prominent feature of the solution is Electronic
Data Interchange (EDI) which provides seamless integration with
retailers, marketplaces, drop ship vendor programs, and eCommerce
storefronts.
As a Microsoft Gold Partner, the innovative suite of solutions
from TrueCommerce meets the highest level of quality, connectivity,
and security. The integration for Microsoft Dynamics 365 FO is also
a Microsoft Preferred Solution, reviewed and recommended by a team
of Microsoft experts. In addition to the advanced features offered
by all TrueCommerce solutions, the Microsoft Dynamics integration
also provides a fully embedded experience within the ERP.
“Vera Bradley commands huge respect in the retail industry, and
we are honored to have the company as our customer,” said Mike
Berry, Vice President of Sales, TrueCommerce. “We are looking
forward to helping Vera Bradley expand their already global
presence through scalable automation that supports their supply
chain end to end.”
The integration is one of dozens that connect to popular ERP
systems, enabling the rapid exchange of information from suppliers,
carriers, partners, and buyer channels. It leverages a Global
Commerce Network including more than 160,000 connected businesses.
Beyond the platform itself, the supply-chain-as-a-service model
offered by TrueCommerce includes personalized support, trading
partner mapping and ongoing compliance monitoring.
About Vera Bradley, Inc.
Vera Bradley, Inc. operates two unique lifestyle brands – Vera
Bradley and Pura Vida. Vera Bradley and Pura Vida are complementary
businesses, both with devoted, emotionally-connected, and
multi-generational female customer bases; alignment as casual,
comfortable, affordable, and fun brands; positioning as “gifting”
and socially-connected brands; strong, entrepreneurial cultures; a
keen focus on community, charity, and social consciousness;
multi-channel distribution strategies; and talented leadership
teams aligned and committed to the long-term success of their
brands.
Vera Bradley, based in Fort Wayne, Indiana, is a leading
designer of women’s handbags, luggage and other travel items,
fashion and home accessories, and unique gifts. Founded in 1982 by
friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand
is known for its innovative designs, iconic patterns, and brilliant
colors that inspire and connect women unlike any other brand in the
global marketplace.
In July 2019, Vera Bradley, Inc. acquired a 75% interest in
Creative Genius, Inc., which also operates under the name Pura Vida
Bracelets (“Pura Vida”). Pura Vida, based in La Jolla, California,
is a digitally-native, highly-engaging lifestyle brand founded in
2010 by friends Paul Goodman and Griffin Thall. Pura Vida has a
differentiated and expanding offering of bracelets, jewelry, and
other lifestyle accessories.
About TrueCommerce
TrueCommerce is the most complete way to connect your business
across the supply chain, integrating everything from EDI, to
inventory management, to fulfillment, to digital storefronts and
marketplaces. We’ve revolutionized supply chain visibility and
collaboration by helping organizations make the most of their
omnichannel initiatives via business P2P connectivity, order
management, collaborative replenishment, intelligent fulfillment,
cross-functional analytics, and product information management.
The TrueCommerce Global Commerce Network can connect businesses
to over 160,000 retailers, distributors, and logistics service
providers. As a fully managed services provider, we also manage new
trading partner onboarding, as well as the ongoing management of
partner-specific mapping, labeling changes, and communications
monitoring. That’s why thousands of companies—ranging from startups
to the global Fortune 100, across various industries—rely on
us.
TrueCommerce: Do business in every direction
For more information, visit https://truecommerce.com/
Media
Contact Yegor
Kuznetsov Director, Marketing
Communications 1-703-209-0167 yegor.kuznetsov@truecommerce.com
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