Upwork and Budweiser Unveil Limited-Edition Labor Day Cans
September 02 2021 - 3:17PM
Business Wire
Deuce Studio – winner of the inaugural Upwork
CoLab brand partnership program designed to connect freelancers
with visionary brands – chosen to design and market the Labor Day
cans
Upwork Inc. (Nasdaq: UPWK), the world’s work marketplace that
connects businesses with independent talent, and Budweiser today
unveiled the winning Labor Day can packaging designs produced by
Deuce Studio as part of the inaugural Upwork CoLab
brand-partnership program. Designs of the limited edition packaging
can be found here.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210902005793/en/
Labor Day Limited Edition Budweiser Cans
(Graphic: Business Wire)
This partnership marks the culmination of the first Upwork
CoLab, a new Upwork brand-partnership program that connects
freelancers with exciting brands to collaborate on high-value,
relevant, and innovative projects. It enables brands to tap into a
global workforce of independent talent who provide unique
perspectives, ideas, and solutions.
In addition to the commemorative cans, Upwork and Budweiser also
announced the “Raise a Bud” campaign – conceived by Deuce Studio –
that will shine a light on the stories of American workers by
asking Budweiser drinkers to nominate a hard worker in their life;
from mothers and sons to friends and colleagues. Consumers can
nominate a hard worker by posting a picture of them on Instagram,
Twitter, or Facebook with a story about them including #RaiseABud
#Contest and tagging @budweiserusa. 10 finalists will receive their
name emblazoned on a personalized Labor Day Budweiser can, custom
made especially for them, and one of those people will win three
months wages paid by Budweiser for free.
“As the world’s work marketplace, Upwork is where businesses as
iconic as Budweiser connect with a global workforce of
highly-skilled independent talent like Deuce Studio,” said Patrick
Holly, Executive Creative Director at Upwork. “Seeing the amazing
creative work Deuce has produced for Budweiser in this inaugural
Upwork CoLab is exactly why we started the program in the first
place. It will provide more unique opportunities for top talent to
reach new heights by doing meaningful work, showcasing their
expertise, and building powerful relationships with brands like
Budweiser.”
“These unique Labor Day cans represent the immense respect and
admiration Budweiser has for workers in America. As we gather
around the country to celebrate this weekend, we wanted to do the
same by recognizing many of their contributions,” said Marisa
Seigel, Head of Marketing for Budweiser at Anheuser-Busch. “The
team at Deuce really impressed us with their interpretation of our
brief and these designs demonstrate a new take for Bud around Labor
Day celebrations. Our collaboration with Upwork helps us bring a
fresh perspective to a popular drinking holiday where many are
gathering over a beer with family and friends.”
“We started Deuce with the clear intention of doing the best
creative work possible, with the best, most ambitious brands, and
Upwork has enabled us to do that through this Budweiser
collaboration,” said Richard Patrick, Creative Director &
Co-Founder, Deuce Studio.
About Upwork
Upwork is the world’s work marketplace that connects businesses
with independent talent. We serve everyone from one-person startups
to 30% of the Fortune 100 with a powerful, trust-driven platform
that enables companies and freelancers to work together in new ways
that unlock their potential. Our talent community earned over $2.3
billion on Upwork in 2020 across more than 10,000 skills, including
website & app development, creative & design, customer
support, finance & accounting, consulting, and operations.
Learn more at www.upwork.com and join us on LinkedIn, Twitter,
Facebook, and Instagram.
About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when
company founder Adolphus Busch set out to create the United States'
first truly national beer brand – brewed to be universally popular
and transcend regional tastes. Each batch of Budweiser stays true
to the same family recipe used by five generations of Busch family
brewmasters. Budweiser is a medium-bodied, flavorful, crisp and
pure beer with blended layers of premium American and European hop
aromas, brewed for the perfect balance of flavor and refreshment.
Budweiser is made using time-honored methods including
"kraeusening" for natural carbonation and Beechwood aging, which
results in unparalleled balance and character.
About Deuce Studio
Deuce Studio is a London-based branding and packaging design
agency founded in 2016. Named after the tennis term meaning equal
in points, Deuce was founded to be an agency that is equal to its
clients, forming valuable and lasting relationships along the way.
After their experience at larger agencies, the founding partners
decided to take the knowledge gained working with large brands and
apply it to challenger brands and SMEs. For Deuce, creating a brand
is just the start, their experienced team can deliver across
multiple touch points, from packaging that stands out on
supermarket shelves, to websites that convert visitors into
customers. By combining insightful strategy with effective design,
Deuce Studio helps their clients develop unique brands with
impact.
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Elisabeth Copper press@upwork.com
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