SANTA
MONICA, Calif., March 8,
2022 /PRNewswire/ -- TrueCar, Inc., (NASDAQ:TRUE),
the easiest, most efficient and transparent online destination for
buying and selling new and used vehicles, is debuting TrueCar+, its
online car buying platform. Using TrueCar+, consumers will be able
to explore, confirm and complete their car purchase with a dealer,
and arrange financing and delivery from the convenience of home.
They will also have the option of completing any portion of the
transaction at a TrueCar Certified Dealer, based on their shopping
preference.
"TrueCar enables consumers to connect to a dealer directly, and
TrueCar+ takes this one step further as it will enable consumers to
finalize deal terms with a dealer online, and give them the options
to complete their purchase however is best suited to their
life," said Mike Darrow,
President and CEO of TrueCar. "Our ultimate goal is to present the
largest used inventory and the only marketplace for new vehicle
purchases online."
TrueCar+ will allow dealers to extend their sales reach well
beyond their local area and will provide instant access to a
turnkey digital marketplace, reducing the need for investment in
infrastructure, tools and technical expertise. Dealers will be able
to quickly offer digital capabilities that consumers have come to
expect in other segments of retail.
"TrueCar is a trusted source to consumers and with TrueCar+
we've been able to experience a new avenue to attract customers
that are further down the buying funnel," said Devin Stotts of Maus Family Auto in Florida.
According to a survey commissioned by TrueCar, more than 60
percent of auto shoppers want to complete their full car purchase
online. TrueCar+ was launched as a pilot in September with select
dealers in Tampa, Florida. The
pilot has been expanded to Orlando, Jacksonville and Gainesville, Florida with several
participating dealers. By the end of the second quarter, TrueCar
expects to have full market and brand coverage in Florida for new cars and a robust statewide
used car offering that includes both franchise and independent
dealers. In subsequent quarters, TrueCar+ will scale across the
entire country, with a rapid rollout and nationwide inventory
available for used vehicles and a state-by-state rollout for new
vehicles that will eventually span all fifty states.
Supporting TrueCar+, the brand recently adopted new positioning
around the theme of 'Car Buying Shaped to Your Life', reflecting
how the new offering provides consumers online or in-person options
throughout the car shopping experience.
Mike Darrow further discusses
TrueCar+ in these videos.
About TrueCar
TrueCar is a leading automotive digital marketplace that enables
auto buyers to connect to our nationwide network of Certified
Dealers. We are building the industry's most personalized and
efficient auto buying experience as we seek to bring more of the
purchasing process online. Consumers who visit our marketplace will
find a suite of vehicle discovery tools, price ratings and market
context on new and used cars – all with a clear view of what's a
great deal. When they are ready, TrueCar will enable them
to connect with a local Certified Dealer who shares in our belief
that truth, transparency and fairness are the foundation of a great
auto buying experience. As part of our
marketplace, TrueCar powers auto-buying programs for over
250 leading brands, including AARP, Sam's Club, Navy Federal Credit
Union and American Express. TrueCar is headquartered
in Santa Monica, California,
with an office in Austin, Texas.
For more information, please visit www.truecar.com, and follow
us on LinkedIn, Facebook or Twitter.
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SOURCE TrueCar.com