TechTarget Named a Leader in B2B Intent Data Providers Report by Independent Research Firm
May 24 2023 - 10:46AM
Business Wire
The Company received highest possible scores in 11 criteria,
including Vision, Innovation, Uniqueness of proprietary data and
Buying group identification
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services today announced that
it has been named a Leader in the Forrester Research, Inc. May 2023
report: The Forrester Wave™: B2B Intent Data Providers, Q2 2023.
The report evaluated fourteen vendors across 26 criteria, grouped
into the categories of Current Offering, Strategy, and Market
Presence. The report also covers considerations for vendor
selection.
TechTarget received the highest possible scores in 11 criteria,
among them: Vision; Innovation; Uniqueness of proprietary data;
Data granularity; Buying group identification; Compliant data
collection; Customer marketing, retention, cross-sell, and upsell;
and four more.
According to the report, “TechTarget’s ability to deliver opt-in
contact-level intent, which is nearly unique in the market,
differentiates its product offering.” Further, it stated that, “At
the same time, [TechTarget] offers significant activation
capabilities more commonly found in ABM platforms or campaign
execution firms.” In addition, the Forrester report noted,
“Reference customers raved about the customer service and support
from TechTarget, highlighting this factor more consistently than
references did any other provider in the evaluation.”
“We are extremely pleased to be recognized as a Leader in
Forrester’s inaugural Wave for B2B Intent Data Providers,” said
Michael Cotoia, CEO of TechTarget. “Clients leverage our unique and
powerful Prospect-Level IntentTM and comprehensive capabilities to
deliver optimum success across their go-to-markets. We believe this
recognition validates the significant investments we make in our
proprietary data and our commitment to delivering world class
solutions for our customers.”
TechTarget has more than 3,000 B2B technology customers
representing close to $300 million in annual revenue and achieved
this recognition on the strength of its suite of data-driven
solutions for B2B marketing and sales teams powered by Priority
EngineTM — a SaaS-based purchase intent insight platform that
provides direct, real-time access to ranked accounts and named
prospects actively researching purchases in specific technology
categories.
TechTarget’s proprietary purchase intent data is uniquely
powerful because of how it is made and how it is delivered to B2B
tech marketers and sales professionals. The actionable insights
within the Priority Engine platform are available because of the
depth of original decision-support content spanning thousands of
unique IT topics across TechTarget’s network of 150 enterprise
technology-specific websites. Because our content is built to aid
decision making during buyer's journeys, our data enables clients
to precisely target the right people in active buying centers in
the most relevant context possible.
For more information on why Forrester recognized TechTarget as a
leader among top providers, download a complimentary copy of the
full The Forrester Wave™: B2B Intent Data Providers, Q2 2023
report.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and more than 1,000 channels,
TechTarget attracts and nurtures communities of technology buyers
researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors,
TechTarget creates the purchase intent insights that fuel efficient
and effective marketing and sales activities for clients around the
world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
and Prospect-Level Intent are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
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Media Inquiries Garrett Mann Senior Director of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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