TechTarget Announces First Annual Partner Marketing Visionaries Summit on March 29-30, 2023
March 22 2023 - 1:15PM
Business Wire
Virtual event is the latest offering within TechTarget’s
ongoing programming that provides dedicated resources, support and
intelligence to the Partner Marketing community
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and marketing services today
announced the first annual Partner Marketing Visionaries™ Summit, a
2-day virtual event taking place March 29-30. Featuring a speaker
lineup of industry experts and 30+ Partner Marketing executives
from a combination of household names like Microsoft, HPE, Oracle
& AWS and more specialized innovators such as Splunk, Pure
Storage and NVIDIA, this summit will deliver much needed
peer-to-peer advice that Partner Marketing teams around the world
can immediately leverage to accelerate their own go-to-market
progress.
To meet the needs of customers in search of new solutions,
strategic partnerships and partner ecosystems are experiencing
rapid growth. Furthermore, according to Demand Gen Report, 96% of
B2B leaders expect an increase revenue this year, directly
attributable to their partner ecosystem activities. And as can be
expected in such a fast-evolving, complex environment, the Partner
community hungers for better access to new insights, sharing of
market trends and best practices alike that leaders and
practitioners can put into use to improve their outcomes achieved
with and through their own partners.
“Technology organizations recognize the role strategic
partnerships play in the growth of their business and the
innovation they foster through joint technologies, solutions and
services. As a result, the partner ecosystem is becoming
increasingly competitive and complex, so Partner Marketing teams
must continuously adapt and be nimble,” said Michael Latchford,
Vice President, Strategic Alliances & Partner Marketing
Services, TechTarget. “This event, alongside the services we bring
to bear in the market, is designed to provide Partner teams across
the globe with insights, learnings and tactics to point the way
towards new levels of success.”
The event is the latest effort that TechTarget is making to
itself provide more resources, intelligence and solutions that help
the Partner Marketing community drive profitable growth. Over the
past 3 years, the Company has launched:
- TechTarget Partner Marketing Services Group - As the largest
internet publisher of decision support content for buyers,
TechTarget has unique market proximity that fuels unmatched
experience, scope and scale for the most important partner
programs. The Partner Marketing Services Group addresses the
evolving requirements of the Partner Marketing and Sales community
with a robust portfolio of services—from primary research to custom
content, to sophisticated data products, demand generation and
omni-channel execution capabilities.
- TechTarget Partner Marketing Visionaries Community - A
leadership- and practitioner-focused community created to further
enable the success of its participants, their programs and their
companies.
- TechTarget Partner Marketing Visionaries Webinar series –
Quarterly series with a first-hand look at how senior marketing
executives are successfully forging ahead in an environment of
changing technology buying patterns, purchase research methods, and
buyer engagement preferences.
“Given macro-economic conditions, the importance of effective
strategic partnerships is at an all-time high,” said Steven
Niemiec, Chief Operating Officer, TechTarget. “For technology
companies to stay competitive and accelerate customer-focused
innovation faster today, they must have a clear vision for growing
their partner ecosystems. TechTarget is providing essential help
and information that will enable them to do this.”
For more information on Partner Marketing Visionaries Summit,
please click here.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 150 highly targeted
technology-specific websites and 1,125 channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on Twitter @TechTarget.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Partner Marketing
Visionaries is a trademark of TechTarget. All other trademarks are
the property of their respective owners.
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Media Inquiries Garrett Mann Sr. Director of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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