TechTarget Named a Leader in Account-Based Marketing (ABM) in Report from Global Analyst Firm Quadrant Knowledge Solutions
July 21 2022 - 1:05PM
Business Wire
The Company was recognized for ABM solution excellence and
customer impact
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced that
it has been recognized as a Leader in Account-Based Marketing (ABM)
by Quadrant Knowledge Solutions, a leading independent global
analyst and consulting firm. Quadrant Knowledge Solutions’ SPARK
Matrix™ – Account-Based Marketing (ABM) Platforms, 2022 report
includes a detailed analysis of the global market regarding
short-term and long-term growth opportunities, emerging technology
trends, market trends, and future market outlook. This research
provides strategic information for technology vendors to better
understand the existing market, support their growth strategies,
and for users to evaluate different vendors’ capabilities,
competitive differentiation, and market position.
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TechTarget Named a Leader in SPARK
Matrix: Account-Based Marketing Platforms, 2022 Report (Graphic:
Business Wire)
TechTarget is the top-rated global ABM vendor in the report
exclusively serving enterprise technology. The Company was
recognized for its technology excellence, market-leading intent
data, customer impact and strong global ABM offerings. Quadrant
Knowledge Solutions believes that with its “sophisticated ABM
capabilities and strong industry expertise, TechTarget is
positioned to increase its share in the global ABM market.”
“TechTarget’s broad and flexible ABM platform is equipped with
robust ABM capabilities that assist organizations by offering deep
insights into customer buying behavior and allowing marketing teams
to develop enhanced customer engagement and orchestration,” said
Magha Rungta, Analyst, Quadrant Knowledge Solutions. “The Company
continues to deliver end-to-end value across its client’s
go-to-market through its key differentiators including Intent data
at the account, buying team and individual level as well as the
scope and scale of self-service & managed services for
ABM.”
To learn more about the ABM Platform market and TechTarget’s
comprehensive capabilities, read this Knowledge Brief.
“We are honored to be named as a global leader in ABM by
Quadrant Knowledge Solutions,” said Michael Cotoia, Chief Executive
Officer, TechTarget. “Account-based marketing is a high priority
for many of our customers, and we are extremely proud to be
recognized for our ability to deliver better ABM programs and
results for them worldwide.”
Based on the strength of Priority Engine™, its SaaS-based
account and prospect-level intent data platform, combined with a
comprehensive set of managed ABM engagement services, TechTarget
delivers breakthrough outcomes for its customers through better
data and better execution. To learn more about TechTarget’s ABM
strategy and execution capabilities, download the 2022 SPARK
Matrix™ – Account-Based Marketing (ABM) Platforms report.
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting
firm focused on helping clients in achieving business
transformation goals with Strategic Business and Growth advisory
services. At Quadrant Knowledge Solutions, our vision is to become
an integral part of our client’s business as a strategic knowledge
partner. Our research and consulting deliverables are designed to
provide comprehensive information and strategic insights for
helping clients formulate growth strategies to survive and thrive
in ever-changing business environments.
For more available research, please visit
https://quadrant-solutions.com/market-research/.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 150 highly targeted
technology-specific websites and 1,125 channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2022 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
is a trademark of TechTarget. SPARK Matrix is trademark of Quadrant
Knowledge Solutions Private Limited. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20220721005786/en/
Garrett Mann Senior Director of Corporate Communications
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
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