NEW YORK, and LONDON,
Dec. 17, 2021 /CNW/ -- Stagwell
Inc. (NASDAQ: STGW) and Stagwell Media Network today announced
a strategic partnership with leading out-of-home (OOH) media
specialist Talon to accelerate global growth in OOH
advertising. Talon joins Stagwell's network to expand their
collective global presence in offering smarter, data-driven, and
creative-led OOH planning, buying, and proprietary technologies to
advertisers.
With the outdoor movement returning to pre-pandemic levels, the
global OOH market is rebounding quickly, achieving a 21.8 percent
uptick this year and an expected 13.3 percent increase in
2022, according to WARC. The combination of Talon's deep
investments in market-leading adtech platforms, including Ada,
Atlas and Plato and
strategy-led OOH leadership, and Stagwell's global scale offers
brands and agencies around the world a powerful path for accessing
innovative capabilities to power outcomes-based OOH campaigns.
"The global digital OOH market is highly fragmented and
represents an untapped growth opportunity and Talon has built an
impressive portfolio of technology and service capabilities with a
deep bench strength of OOH specialists," said Jon Schaaf, Global Chief Investment Officer of
Stagwell. "Our collaboration with Talon will help educate more
brands and agencies across the global marketplace on the growing
OOH opportunities for tapping into richer behavioral and location
insights for quantifying the channel's true impact across the
customer journey."
Barry Cupples, Talon's Global CEO
said, "The digital transformation of OOH is bringing game-changing
opportunities for advertisers to apply modern, data-driven
advertising techniques to target audiences and measure outcomes
more precisely than ever. Stagwell is one of the fastest-growing
and transformative creative services networks and we look forward
to our collaboration in fueling our next stage of growth in making
it easier for advertisers in more markets to access and execute
captivating and performance-driven OOH campaigns that surround
people's everyday journeys."
With its complementary media capability of global digital out of
home, Talon joins Stagwell's diverse network of Affiliate Partners
providing unique solutions around the world. Designed to provide
brands with capabilities to engage audiences during pivotal moments
across cultures, Stagwell's Affiliate Network spans a host of
capabilities including e-commerce, scaled content and media.
This partnership comes on the heels of Talon's rapid expansion
in the U.S. market. Talon formed a strategic partnership with The
Buntin Group to create a new entity named Talon-Buntin America that delivers scale,
agility, and expanded capabilities for local and regional brands.
In addition, Talon unveiled a new connected video offering, which
unifies OTT and digital OOH (DOOH) advertising through a new
partnership with MadHive. Earlier this year, Talon formed a North
American partnership with Hivestack that makes OOH buying as
frictionless as possible with self-serve access for
advertisers.
About Talon:
Talon Outdoor is the leading global
independent Out of Home (OOH) media specialist and technology
services company focused on delivering smarter, creative,
data-driven integrated OOH communications. Combining independence
with a collaborative approach, Talon promotes open and transparent
working relationships between many of the world's leading agencies,
clients, and media partners. Headquartered in London with additional offices in Manchester and its affiliate Talon America LLC
headquartered in New York City,
Talon delivers expertise at the global, national, regional, and
local levels. Plexus is Talon's global OOH planning and buying
network that connects over 20 Talon and partner offices around the
world enabling expert campaign planning in over 100 markets
worldwide. Please visit www.talonoutdoor.com and
www.plexusoutdoor.com follow up on Twitter and
LinkedIn.
About Stagwell Inc.:
Stagwell is the challenger
network built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture-moving creativity with leading-edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our
10,000+ specialists in 20+ countries are unified under a single
purpose: to drive effectiveness and improve business results for
their clients. Join us at www.stagwellglobal.com.
About Stagwell Media Network
Stagwell's Media Network
is a group of leading multichannel agencies home to more than 3,000
experts with an expansive global footprint across 40+ offices in 20
countries, managing close to $5
billion in media. Agencies include Assembly, MMI
Agency, Media Kitchen, and Grason, creative
consultancy GALE, B2B specialist Multiview, multilingual
content agency Locaria, and travel and media experts Ink.
The network offers marketers a more dynamic partner for global B2B
and B2C solutions spanning data, technology, media, and creativity
aimed at accelerating business growth for brands worldwide.
Media Contacts:
Talon
America: Ray Yeung +
Nancy Zakhary | Relev8 |
ray@relev8.co + nancy@relev8.co
Stagwell: Beth Sidhu
beth@stagwellglobal.com | +1. 202.423.4414
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SOURCE Stagwell Inc.