How People Are Staying Connected & Entertained During the Global Pandemic: New BIGtoken Consumer Research Study
September 03 2020 - 7:00AM
Business Wire
BIGtoken, built by SRAX, Inc. (NASDAQ: SRAX), a permission-first
consumer data management platform, released a new consumer research
report that compares how people are staying connected and
entertained one month versus four months into the global
pandemic.
BIGtoken surveyed their United States user base in April to
understand how the pandemic has affected their social behaviors.
Later, the company redeployed the same survey in August to compare
results.
Here’s what BIGtoken found out:
- Less people are isolating alone today (29%) than they were four
months ago (44%).
- In April, 70% were shopping online, while in August, only 25%
were shopping online.
- The most popular activities for passing time at home during the
pandemic have been streaming movies & TV shows, cooking or
baking, playing video games, and using social media.
- In April, 43% of respondents said they were exercising more
than they were in the prior month. And in August, only 31% said
they were exercising more than they were in the previous 4
months.
- When asked, in April, "How has social distancing affected the
frequency of communication with friends and family?" 42% of
respondents said they were communicating more than usual. When
asked again in August, only 32% said they were communicating more
than usual.
BIGtoken provides an excellent platform for conducting highly
accurate primary research across a fast-growing, 100% opted-in
audience exceeding 16.7 million consumers. This BIGtoken study was
conducted using our Lightning Insights product, a solution that
enables brands to quickly activate research panels and get robust
audience insights in just hours. The survey was deployed via the
BIGtoken mobile app in the first week of April and August, and
responses were aggregated and released 24 hours later.
You can download the full research report here:
https://research.bigtoken.com/resources/reports/staying-connected-and-entertained-throughout-covid-19.
Want to learn more about BIGtoken’s research and insights?
Contact us here: https://research.bigtoken.com/contact.
About BIGtoken
BIGtoken is a permission-first consumer data management
platform. It is the first consumer-managed data marketplace where
people can own and earn from their data. Through a transparent
platform and consumer reward system, BIG offers consumers choice,
transparency, and compensation for their data. Participating
consumers earn rewards, and developers are able to build
pro-consumer online experiences on top of the BIG platform. The
system also provides advertisers and media companies access to
transparent, verified consumer data to better reach and serve
audiences. For more information on BIGtoken, visit
bigtoken.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200903005316/en/
Natalie Santos press@srax.com
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