LOS ANGELES, July 24, 2019 /PRNewswire/ -- SRAX
(NASDAQ: SRAX), a digital marketing and consumer data
management technology company, and LiveXLive Media, Inc.
(NASDAQ: LIVX) ("LiveXLive"), a global digital media company
focused on live entertainment, today announced they have entered
into a strategic partnership designed to increase each platform's
user base while generating data-based insight.
SRAX's BIGtoken, a platform for people to own and earn from
their personal data, will enable its 16 million users to exchange
their points, which are earned by sharing data, for LiveXLive
premium subscriptions. BIGtoken will also reward points for users
who refer family and friends to LiveXLive. Correspondingly, as
BIGtoken drives users to LiveXLive, LiveXLive will drive users to
BIGtoken by introducing its 30 million addressable users to
BIGtoken opportunities. Existing users of LiveXLive and BIGtoken
who join the BIGtoken platform will earn BIGtoken reward points for
connecting their accounts.
In addition to bringing new users to both platforms, data
related to music choices and listening habits will be used to
enhance and personalize the LiveXLive experience. The
permission-first, transparent data transactions offered by BIGtoken
will also provide advertisers additional tools to identify and
target specific audiences.
"We're proud to give people more ways to earn from their data
while holding to our promise of transparency and security," said
Christopher Miglino, CEO and founder
of SRAX. "We anticipate that this partnership will drive a
significant number of new subscribers to LiveXLive while driving
many new users to BIGtoken. Your data is valuable, and we are
proving that this can translate to amazing services like
"SRAX will introduce LiveXLive to millions of users, and we
expect a commensurate growth in subscribers. We have consistently
seen that when people discover LiveXLive, they quickly become a
part of our global community. In addition, the data generated
through BIGtoken will elevate the LiveXLive experience for
subscribers, artists, and advertisers, further strengthening our
mission of connecting bands, brands, and fans," said Robert Ellin, CEO and Chairman of
A next generation live social music platform, LiveXLive has
globally live streamed premiere music festivals from all over the
world, producing in excess of 360 hours of original content,
featuring more than 440 artists. In addition, the company has
developed a slate of original programming that includes more than
300 pieces of short-form content comprised of live performances,
podcasts, artist interviews, lifestyle segments, and show pilots
since May of 2018.
About LiveXLive Media, Inc.
West Hollywood, California,
LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") is a global
digital media company focused on live entertainment. The Company
operates LiveXLive, the first 'live social music network',
delivering premium livestreams, digital audio and on-demand music
experiences from the world's top music festivals and concerts,
including Rock in Rio, EDC Las Vegas, the Montreux Jazz Festival,
and many others. LiveXLive also gives audiences access to premium
original content, artist exclusives and industry interviews. For
more information, visit www.livexlive.com and follow us on
Facebook, Instagram and Twitter at @livexlive.
SRAX (NASDAQ: SRAX) is a digital
marketing and consumer data management technology company. SRAX's
technology unlocks data to reveal brands core consumers and their
characteristics across marketing channels. Through its blockchain
identification graph technology platform, BIGtoken, SRAX has
developed a consumer-managed data marketplace where people can own
and earn from their data thereby providing everyone in the Internet
ecosystem choice, transparency, and compensation. SRAX's tools
deliver a digital competitive advantage for brands in the CPG,
automotive, investor relations, luxury, and lifestyle verticals by
integrating all aspects of the advertising experience, including
verified consumer participation, into one platform. For more
information on SRAX, visit www.srax.com.
All statements other than
statements of historical facts contained in this press release are
"forward-looking statements," which may often, but not always, be
identified by the use of such words as "may," "might," "will,"
"will likely result," "would," "should," "estimate," "plan,"
"project," "forecast," "intend," "expect," "anticipate," "believe,"
"seek," "continue," "target" or the negative of such terms or other
similar expressions. These statements involve known and unknown
risks, uncertainties and other factors, which may cause actual
results, performance or achievements to differ materially from
those expressed or implied by such statements. These factors
include uncertainties as to identifying, acquiring, securing and
developing content, ability to attract and retain users, ability to
maintain compliance with certain financial and other covenants,
successfully implementing the Company's growth strategy, including
relating to its technology platforms and applications, management's
relationships with industry stakeholders, changes in economic
conditions, competition, and other risks including, but not limited
to, those described in the Company's 2019 Annual Report on Form
10-K, filed with the Securities and Exchange Commission (the "SEC")
on June 24, 2019, and in the
Company's other filings and submissions with the SEC. These
forward-looking statements speak only as of the date hereof and the
Company disclaims any obligations to update these statements,
except as may be required by law.
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SOURCE LiveXLive Media, Inc.