LOS ANGELES, Feb. 7, 2019 /PRNewswire/ -- Social Reality,
Inc. (NASDAQ: SRAX), a digital marketing and consumer data
management technology company, announces the general availability
of its platform, BIGtoken, the first digital exchange of
transparent and verified consumer data. Consumers participate in
BIG by entering through BIGtoken, a gamified and simplified app
enabling consumers to own, verify, and sell access to their data.
Consumers control access to their information with the opportunity
to earn rewards when their data is shared and each time it's
purchased through secure, transparent transactions.
"As we move forward to commercial deployment, we are
pleased to see how interested users are in reclaiming power in the
gold rush for data and the information in that data," notes
Kristoffer Nelson, COO of SRAX and
Principal of BIGtoken. "BIGtoken provides the principles of data
rights: choice, transparency, and compensation while giving
advertisers assurance of the validity of data collected."
Since September 2018, consumers
across the U.S. have downloaded and signed up for BIGtoken during
the Beta testing period, which officially ended January 31 of this year. In that time, they
answered questions, completed surveys, checked into locations,
shared photos, and referred family and friends—all by choice. While
in Beta, BIGtoken users played for points based on their level of
involvement, and, today SRAX announced the winners of the BIG Beta
Contest via its community newsletter.
BIG's technology is revolutionizing advertising and data
management for both consumers and advertisers. In addition to
enabling users to claim their data and gamifying data sharing, BIG
allows them to delete data and opt out of data sales, all while
being compensated for its use.
Advertisers and marketers have increasingly turned to Big Data
and need a way to assure the information collected from target
audiences will accurately fit their business needs. Moreover, most
data is controlled by limited organizations, it has been difficult
for organizations to verify the accuracy of consumer data
collected. BIG enables the secure, decentralized, and transparent
transmission of data, protecting both users and advertisers.
During its beta period, SRAX made BIG accessible through both
the App Store and Google Play Stores, making it easily accessible
through smartphones. Now, consumers are also able to take control
of data through a web app, giving them a deeper look and new
features through their laptops and desktops. The web application,
unlike other platforms, includes a feature that allows users to see
the estimated monetary value of their data within the app and
translates it to dollars.
To download the application, please
visit: https://bigtoken.com/download, or to access BIG from
the web you can visit: my.bigtoken.com.
About SRAX
Social Reality, Inc. (NASDAQ: SRAX) is
a digital marketing and consumer data management technology
company. SRAX's technology delivers the tools to unlock data to
reveal brands core consumers and their characteristics across
marketing channels. Through its blockchain identification graph
technology platform, BIGtoken, SRAX has developed a
consumer-managed data marketplace where people can own, verify and
sell access to their data thereby providing everyone in the
Internet ecosystem choice, transparency, and compensation. SRAX's
technology and tools deliver a digital competitive advantage for
brands in the CPG, automotive, sports and lifestyle verticals by
integrating all aspects of the advertising experience, including
verified consumer participation, into one platform. For more
information on SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built
by SRAX (NASDAQ: SRAX), is a consumer data management and
distribution system. BIG is the first consumer managed data
marketplace where people can own, verify and sell access to their
data. Through a transparent blockchain platform and consumer reward
systems, BIG provides consumers choice, transparency and
compensation for their data. Participating consumers earn rewards,
and developers are able to build pro-consumer online experiences on
top of the BIG platform. The system also provides advertisers and
media companies access to transparent, verified consumer data to
better reach and serve audiences. For more information on BIGtoken,
visit www.bigtoken.com.
Safe Harbor Statement
This press release contains
certain forward-looking statements that are based upon current
expectations and involve certain risks and uncertainties within the
meaning of the U.S. Private Securities Litigation Reform Act of
1995. Words or expressions such as "anticipate," "plan," "will,"
"intend," "believe" or "expect'" or variations of such words and
similar expressions are intended to identify such forward-looking
statements. These forward-looking statements are not guarantees of
future performance and are subject to risks, uncertainties, and
other factors, some of which are beyond our control and difficult
to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements,
including, without limitation, statements made with respect to
expectations of our ability to increase our revenues, satisfy our
obligations as they become due, report profitable operations and
other risks and uncertainties, as set forth in our Annual Report on
Form 10-K and Quarterly Reports on Form 10-Q, as filed with the
Securities and Exchange Commission. All forward-looking statements
involve significant risks and uncertainties that could cause actual
results to differ materially from those in the forward-looking
statements, many of which are generally outside the control of
Social Reality and are difficult to predict. Social Reality
undertakes no obligation to publicly update any forward-looking
statements, whether as a result of new information, future events
or otherwise.
CONTACTS:
Kirsten
Chapman, LHA Investor Relations, 415.433.3777,
srax@lhai.com
Nicole Rodrigues, NRPR Group,
650-815–5069, nicole@nrprgroup.com
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