WEST CHESTER, Pa., Feb. 10, 2021 /PRNewswire/ -- Qurate Retail
Group's QVC® US and HSN®, leaders in building
brands through livestream video storytelling across multiple
platforms, today announced plans to introduce more than 90 emerging
brands in apparel, accessories, beauty, culinary, home décor and
innovations, and electronics throughout 2021. Two-thirds of the
winning brands have self-identified as either women-owned or
minority-owned, reflecting QVC and HSN's commitment to developing a
diverse and inclusive vendor community.
Winning brands reflect QVC and HSN's commitment to developing a
diverse and inclusive vendor community.
QVC and HSN discovered the brands through The Big
Find®, the retailers' second annual international search
to discover entrepreneurs with the next big brand or unique
product. Finalists met virtually with a panel of judges comprised
of QVC and HSN merchandising leaders, program hosts, and brand
founders from QVC and HSN established brands as well as return
winners from The Big Find 2019, to prove that they have what it
takes to bring their products to life to millions of QVC and HSN
customers.
Twenty-three brands are expected to launch by the end of March,
including Pili Ani and 54 Thrones (beauty); Nude Barre and Poppy +
Sage (accessories); Pacific Northwest Cookie Company, Curly Girlz
Candy and Pure Food by Estee (culinary); and Go Hang It! and The
Strappee (home innovations). After seeing the increased demand
specifically in categories like home decor, food, and electronics
during the COVID-19 pandemic judges looked for product to address
customers' shifting needs as well as great storytellers who are
authentic and passionate about their brand. Additional Big Find
brands will launch throughout Q2 and through the rest of 2021.
"Each of these entrepreneurs have moved us with their remarkable
personal stories and innovative products," said Mary Campbell, Chief Merchandising Officer,
Qurate Retail Group, and Chief Commerce Officer, QVC US. "We're
excited to give these emerging businesses a national stage to share
their stories across multiple platforms and our team members are
honored at the opportunity to provide mentorship and guidance in
support of their growth. As The Big Find has shown once again, the
entrepreneurial spirit is alive and well in the US, and around the
world, and we know that our customers will be inspired by these new
brands."
QVC and HSN form one of the world's largest video commerce
platforms, reaching more than 90 million homes in the U.S. (380
million worldwide) via broadcast channels and millions more via
streaming, web, mobile, and social platforms. The brands selected
through The Big Find will have the opportunity to expand their
reach and relevance and share their products directly with QVC and
HSN customers, reaching them across all these platforms.
The 2020 Big Find search opened in July and received
record-breaking interest and international reach, in part due to
the virtual format of the pitch panel sessions. More than 2,400
entries from more than 60 countries were received. The search
expanded in 2020 to include four new categories – home décor, home
innovations, electronics, and culinary (including food and kitchen)
– based on the success of the inaugural Big Find as well as recent
growth in these categories. The five 2019 categories were also
included: apparel, jewelry, accessories, footwear, and beauty.
In September, 270 finalists shared their brand stories and
demonstrated their products virtually to the panel of judges. More
than 100 finalists received a "Big Ticket," an invitation to
continue the product discovery process with QVC or HSN.
The brands launching this year follow the inaugural Big Find
2019 winners, including Mented Cosmetics, Sassy Jones, Cleo + Coco
and Truth and Style, all of which sold out of items during their
on-air premieres and continue to bring new products to QVC and HSN
customers.
"Winning the Big Find has been an incredible experience and one
that we are truly grateful for," said Charis Jones, Owner of Sassy Jones, an
accessories brand and 2019 Big Find Winner. "The QVC and HSN
platforms have given us the ability to reach a large audience and
share the story behind our brand. The connection that this creates
with the customer is unique and one that you cannot find through
other retail experiences. The QVC and HSN teams have welcomed us
with open arms and we are excited to continue to grow our brand
together."
QVC and HSN are once again tapping the expertise of their vendor
community to offer mentoring sessions for the winners of The Big
Find. Founders and other leaders from such brands as Laura Geller, Peace Love World, Patricia Nash, and others are meeting with the
up-and-coming entrepreneurs to answer questions, share insights,
and offer coaching on live, authentic product storytelling.
The Big Find builds on QVC and HSN's foundation of launching and
fostering the growth of some of today's most successful brands
through the power of live video storytelling, discovery-driven
shopping experiences, and loyal customer community-building.
Qurate Retail Group recently announced the 2021 expansion of its
Small Business Spotlight, a collaboration with the National Retail
Federation (NRF) Foundation to support small businesses outside of
the company's vendor base. In 2021, QVC, HSN, and sister brand
Zulily are providing on-air and/or digital exposure and various
other pro-bono in-kind services to 100 entrepreneurs of diverse
backgrounds.
To learn more about The Big Find, search "The Big Find" on
QVC.com and HSN.com.
Big Find digital assets are available
at https://www.qurateretailgroup.com/media-item/big-find-2020_launches_final.
About QVC® and HSN®
QVC delivers the joy of discovery through the power of
relationships. Every day, QVC engages millions of shoppers in a
journey of discovery through an ever-changing collection of
familiar brands and fresh new products, from home and fashion to
beauty, electronics, and jewelry. Along the way, QVC connects
shoppers to interesting personalities, engaging stories, and
award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC
has retail operations in the U.S., the U.K., Germany, Japan, Italy,
and through a joint venture in China. Worldwide, QVC engages shoppers on 13
broadcast networks reaching approximately 380 million homes and on
multiple websites, mobile apps, and social pages. To learn more,
visit corporate.qvc.com, follow @QVC on Facebook, Instagram, or
Twitter, or follow QVC on Pinterest, YouTube, or
LinkedIn.
HSN delivers the thrill of discovery through inspiring her
passions. HSN is a leading interactive and lifestyle retailer,
offering a curated assortment of exclusive products and top brand
names to its customers. HSN incorporates entertainment,
personalities, and industry experts to provide an entirely unique
shopping experience. At HSN, customers find exceptional selections
in health and beauty, jewelry, home/lifestyle, fashion/accessories,
and electronics. HSN engages customers on two broadcast networks
reaching approximately 92 million homes, and on a website, mobile
apps, and social pages. HSN was founded over 40 years ago as the
first shopping network and is based in St. Petersburg, Fla. To learn more, visit
corporate.hsn.com, follow @HSN on Facebook, Instagram, or Twitter,
or follow HSN on Pinterest, YouTube, or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB) includes
QVC®, HSN®, Zulily® and the
Cornerstone brands (collectively, "Qurate Retail
GroupSM"), as well as other minority interests and green
energy investments. Qurate Retail Group believes in a Third Way to
Shop® – beyond transactional ecommerce or traditional
brick-and-mortar stores. In addition to being a world leader in
video commerce, Qurate Retail Group is among the top 10 ecommerce
retailers in North America
(according to Digital Commerce 360) and is a leader in mobile
commerce and social commerce. For more information, visit
www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook,
Instagram or Twitter, or follow Qurate Retail Group on YouTube or
LinkedIn.
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