SAN JOSE, Calif. and
SHENZHEN, China, April 14, 2020 /PRNewswire/ -- Pixelworks,
Inc. (NASDAQ: PXLW), a leading provider of innovative
video and display processing solutions, and OnePlus, a premium
global smartphone manufacturer, today announced that the new
OnePlus 8 Pro flagship smartphone incorporates the fifth generation
Pixelworks® visual processor with unique, industry leading
features, including MotionEngine® technology with Dual MIPI
processing, Always HDR Experience, also known as "HDR Boost," and
Tone Adaptive Display. In addition, the new flagship series phones
– OnePlus 8 and OnePlus 8 Pro – incorporate Pixelworks visual
processing software running on the Qualcomm® Snapdragon™ 865 Mobile
Platform with Pixelworks industry-leading color accuracy, flesh
tone reproduction, flicker-free screen dimming and ultra-smooth
The OnePlus 8 series smartphones utilize the Qualcomm®
Snapdragon™ 865 5G Mobile Platform and have top-of-the-line
flagship specifications, culminating with the OnePlus 8 Pro, which
features a dynamic 120 Hz AMOLED display at 6.78", 19.8:9 aspect
ratio, QHD+ resolution (1440 x 3168 pixels), yielding a pixel
density of 513 ppi and up to 1300 nits of peak brightness,
supporting an infinite contrast ratio. The breathtaking OnePlus 8
Pro Fluid Display is the industry's first 120 Hz with the patented
MotionEngine® solution with Dual MIPI from Pixelworks, optimized
for high refresh rate displays to ensure superior visual quality
across the widest range of video use cases, including those with
graphics, text or a GUI (graphical user interface).
"We designed our flagship OnePlus 8 series smartphones to have
the best display you will lay your eyes on in 2020. The OnePlus 8
Pro Fluid Display is a standout among 120 Hz smartphones, with some
of the industry's most advanced visual processing technologies from
Pixelworks to make your 5G enabled entertainment truly
unforgettable," said Pete Lau,
Founder and CEO of OnePlus. "We are pleased to partner with
Pixelworks in this ongoing collaboration to push the boundaries of
the smartphone visual experience for consumers."
"We are excited to team with OnePlus to enable cinematic big
screen technology in the OnePlus 8 series with our most advanced
technologies that harness our 22 years of video and display
innovation," said Todd DeBonis,
President and CEO of Pixelworks. "As an industry leader, OnePlus
continues to redefine the market with a compelling technology
vision aimed at exceeding expectations for flagship phones, and
Pixelworks technology helps them take that vision to the next
level. We look forward to continuing to advance the quality of 5G
video, gaming and entertainment in future OnePlus models."
In independent testing by DisplayMate, the new OnePlus 8 series
120 Hz Fluid Display shattered 13 industry records for visual
quality, taking mobile entertainment to a whole new level with the
most advanced suite of technologies from Pixelworks.
The following Pixelworks features are only available in the
OnePlus 8 Pro smartphone:
- Dual MotionEngine® Technology – Not all 120 Hz screens
are created equal. The OnePlus 8 Pro leverages patented Pixelworks
MotionEngine technology with Dual MIPI (Mobile Industry Processor
Interface) support. This improves overall visual quality while
preserving the intended motion appearance for movies, live TV,
sports, shared video and other dynamic multimedia content.
- Always HDR Experience – Not all HDR-capable mobile
displays are created equal, either. Today, an estimated 98% of
available global video and gaming content is in SDR
format1. The OnePlus 8 Pro leverages Always-HDR
technology to upconvert all content for a cinematic experience that
is visibly superior to the original SDR content.
- Tone Adaptive Display - Pixelworks adaptive display
technology in the OnePlus 8 Pro utilizes the phone's RGB sensor to
automatically adapt the color tone of the display to match the
color temperature of the ambient light and reduce blue light. This
provides superior eye comfort for sustained gaming, movie watching
or reading in a wide range of lighting conditions.
The following Pixelworks features are included in the OnePlus 8
and OnePlus 8 Pro smartphones:
- Absolute Color Accuracy – Every OnePlus 8 series
smartphone is factory tuned with Pixelworks' patented,
high-efficiency calibration software and runs Pixelworks color
management software on the display processing unit of the
Snapdragon 865 to optimize power while delivering a smartphone
industry-record color accuracy for all apps and content spanning
the sRGB and DCI-P3 color gamuts.
- True Flesh Tones – A calibrated flesh tone solution
ensures accuracy across all display modes to convey true-to-life
skin tones for all content involving real people, whether photos,
video captured on the phone or popular movies.
- Brightness Smoothing – Finely tuned, automatic luminance
control enables ultra-smooth display brightness transitions and
mitigates screen flashing as ambient lighting changes, particularly
in dimly lit viewing environments.
- DC Dimming 2.0 solves a key eye strain and visual
sensitivity issue that can occur at low brightness on AMOLED
screens. To dim the screen, the Pixelworks solution dynamically
adjusts the display's current to mitigate the screen flickering
associated with conventional Pulse Width Modulation (PWM) dimming.
This feature is enabled on both OnePlus 8 models.
As a Hollywood award-winning
industry leader in motion processing, Pixelworks has evolved its
patented Motion Estimation Motion Compensation (MEMC) technology
for smartphones with multiple levels of content-specific
optimization and a new Dual MIPI architecture with parallel
processing that produces superior visual quality across a very wide
range of content, video formats, frame rates and multimedia apps.
As part of the Pixelworks fifth generation visual processor, the
new Dual MotionEngine® technology featured in the OnePlus 8 Pro
smartphone is mobile-optimized for high refresh rate displays and
reduces power consumption by up to 50% as compared to the previous
generation motion processing solution from Pixelworks.
Pixelworks provides industry-leading
content creation, video delivery and display processing solutions
and technology that enable highly authentic viewing experiences
with superior visual quality, across all screens – from cinema to
smartphone and beyond. The Company has a 20-year history of
delivering image processing innovation to leading providers of
consumer electronics, professional displays and video streaming
services. Pixelworks is headquartered in San Jose, CA. For more information, please
visit the company's web site at
OnePlus is a global mobile technology
company challenging conventional concepts of technology. Created
around the "Never Settle" mantra, OnePlus creates exquisitely
designed devices with premium build quality and high-performance
hardware. OnePlus thrives on cultivating strong bonds and growing
together with its community of users and fans. For more
information, please visit OnePlus.com.
Note: Pixelworks, MotionEngine and the Pixelworks logo are
registered trademarks of Pixelworks, Inc. Qualcomm and Snapdragon
are trademarks of Qualcomm Incorporated, registered in the United States and other countries.
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.
and/or its subsidiaries. All other trademarks are the property of
their respective owners. DisplayMate is a registered trademark of
DisplayMate Technologies Corporation.
1Sources: Streaming Observer (2019), Trusted Reviews
(2019) and Pixelworks research and analysis.
2Source: Average color accuracy based on independent
testing by DisplayMate. Just Noticeable Color Difference (JNCD) is
a measure of absolute color accuracy where lower is better and a
value of less than 1 means indistinguishable from the reference
color by the human eye.
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SOURCE Pixelworks, Inc.