Pinduoduo recognized for work on alleviating poverty in China
February 26 2021 - 3:00AM
Pinduoduo Inc. (“Pinduoduo”, or the “Company”) (NASDAQ: PDD),
China’s largest agricultural platform, was recognized for its
efforts in alleviating rural poverty.
Pinduoduo was one of three technology companies commended for
their contributions to China’s poverty alleviation efforts,
according to a central government release. A total of 1,981
individuals and 1,501 organizations, institutions and companies
were honored.
“The commendation is both an affirmation and timely reminder of
Pinduoduo’s social responsibility to help better the lives of the
communities in which we operate in,” said Chen Lei, Chief Executive
Officer of Pinduoduo. “We will always dedicate ourselves to do the
right things, to create value for society, and to make this world a
better and happier place.”
Pinduoduo has focused on agriculture since its establishment in
2015, bringing a systems approach to addressing the inter-related
issues of how to grow, move and sell food.
The company’s initiatives include improving downstream market
access for farmers and training younger talent, revamping midstream
logistics infrastructure to reduce waste, lower costs and speed up
the delivery of agricultural products. The company also works with
industry partners and universities to develop upstream technology
to increase the resilience of the food supply chain.
More than 100,000 young talents have returned to their hometowns
to start businesses as a result of Pinduoduo’s training
efforts.
Last year, as Covid-19 disrupted food supply chains and
threatened farmer livelihoods, Pinduoduo held livestreaming
sessions with poverty-stricken farming communities to promote their
agricultural products and created a dedicated “Help the Farmers”
channel to showcase fresh produce from affected areas.
One innovation in Pinduoduo’s poverty alleviation efforts is Duo
Duo Orchard. In this in-app game, users can grow virtual fruit
trees with water droplets collected by completing fun tasks. Users
receive free fruit after their virtual is fully grown, courtesy of
Pinduoduo, which sources the fruit from poverty-stricken areas to
boost farmer incomes.
Duo Duo Orchard has more than 60 million daily active users and
Pinduoduo sends out more than 1 million kilograms of free fruit
each day.
To help develop upstream agricultural technology, Pinduoduo
jointly organized the Smart Agriculture Competition with the China
Agricultural University under the technical guidance of the Food
and Agriculture Organization (FAO) of the United Nations. The
competition successfully identified cost-efficient and scalable
agricultural technology that may be promoted as standardized
solutions across China.
Pinduoduo is working with Singapore’s A*Star research agency to
develop portable test kits for contaminants to safeguard food
safety.
Last December, Pinduoduo was named a pioneer in digital
agriculture at the 2020 World Digital Agriculture Conference.
In August 2020, Pinduoduo started Duo Duo Grocery, a next-day
pick-up grocery service to help local farmers sell directly to
local consumers.
About Pinduoduo Inc.
Pinduoduo provides an online marketplace that connects
millions of agricultural producers with consumers across
China. Pinduoduo aims to bring more businesses and people
into the digital economy so that local communities can benefit from
the increased productivity and convenience through new market
opportunities.
For more information on Pinduoduo news and industry
trends, please visit our content hub
at http://stories.pinduoduo-global.com/.
For media enquiries, please contact us
at internationalmedia@pinduoduo.com.
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