Ruffles® and the Toronto Raptors drop epic capsule collection with Canadian streetwear designer, celebrating what it means to be “Cut Different”
October 30 2023 - 10:05AM
As the OG chip with ridges, the Ruffles brand is all for
celebrating what makes us unique or “Cut Different.” Now, as a new
NBA season tips off, Ruffles is teaming up with the Toronto Raptors
and star player, Pascal Siakam, to pay tribute to all the things
that make Canadian basketball fans stand apart from the crowd.
Together, the brands are proud to introduce the
Cut
Different™ collection, designed by
Spencer Badu, an MVP of the Canadian streetwear scene. This
limited-edition line of premium Ruffles X Toronto Raptors gear
draws inspiration from what it means to be "Cut Different” – a
tribute to the common traits that both the Ruffles and Toronto
Raptors brands embody being bold, expressive, and of course,
iconic.
A Ghanaian-Canadian designer with unparalleled style, Spencer
Badu’s ability to stay on trend while standing out in the
streetwear space made him the ultimate partner to bring this
collaboration to life. Each piece of the collection demonstrates
his unique flair for modernizing historical uniforms, showcasing
the big wins you can accomplish when you proudly own what makes you
you.
Similarly, Toronto Raptor Pascal Siakam, is always one to watch
as a beloved player, an NBA Champion and two time All-Star. Not
only does he stand out with his untouchable spin move, but also
with his unique style that effortlessly embodies his original
persona. Keep an eye on Pascal this season and you may just spot
him sporting a piece from the exclusive Cut Different
collection.
“The Ruffles brand is all about proudly embracing the ‘ridges’
that make you who you are,” said Jess Spaulding, Chief Marketing
Officer, PepsiCo Foods Canada. “Fashion is the perfect expression
of this and we're thrilled to partner with such a talented Canadian
designer, Spencer Badu, to bring this collection to life.”
The collection features three original pieces, each taking
inspiration from the Ruffles brand’s unique qualities and Spencer’s
traditional workwear style:
- Jacket: a modern look that merges an old
school windbreaker with a workwear jacket, representing the shared
work hard, play hard mentality of both Ruffles and Toronto Raptors
fans. It’s complete with workwear-style pockets, zig-zag stitching
and custom Ruffles ridge buttons that bring an elevated edge to
traditional fan gear.
- T-shirt: a premium-quality t-shirt featuring a
deconstructed front and back and Spencer’s signature notched
detailing at the neckline, this piece is a nod to the unmistakable
style that has made him stand out in the streetwear scene.
- Toque: a Canadian-style wool toque featuring
unique triangle stitching for a cold weather look that’s
effortlessly Cut Different.
Fans can visit cutdifferent.ca until 12.01.23. to enter for a
chance to cop the drop. Proudly show off what makes you
one-of-a-kind and share your fit check on social with hashtag
#RufflesCutDifferent.
About Ruffles Ruffles is
Canada’s favourite ridged potato chip brand, delivering a big
crunch, iconic texture and mouth-watering taste. Under the Frito
Lay Canada portfolio, Ruffles offers something for every potato
chip snack fan from coast- to-coast. To learn more about the brand,
visit www.ruffles.ca.
About Frito-Lay North
AmericaFrito-Lay North America is the $19 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY. Frito-Lay snacks include Lay's and
Ruffles potato chips, Doritos tortilla chips, Cheetos snacks,
Tostitos tortilla chips and branded dips, SunChips multigrain
snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200
distribution centers and services 315,000 retail customers per week
through its direct-store-delivery model. Learn more about Frito-Lay
at the corporate website, www.fritolay.com, on Instagram
(@fritolay_canada) and on Facebook (Frito-Lay Canada).
About PepsiCo Foods
CanadaPepsiCo Foods Canada is comprised of the Frito Lay
Canada and Quaker Canada businesses. The company employs over 6,000
Canadians with seven manufacturing plants and sales and
distribution facilities from coast to coast. Frito Lay Canada is
the country's largest snack food manufacturer and the company's
brands include Lay's®, Doritos®, Tostitos®, Ruffles®, Smartfood®
and Cheetos®. The Quaker brand portfolio includes a wide range of
delicious cereals, oatmeal, rice and corn snacks and snack bars,
and features other prominent brands such as Life®, Quaker Chewy®,
Quaker® Harvest Crunch® and Crispy Minis®. For more information,
please visit www.pepsico.ca.
Niki Javdan, Citizen Relations
(niki.javdan@citizenrelations.com)
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/ffbe04a4-1f2e-4771-ac47-a1bb0c2cb374
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