For the first time, pretzels will be covered
in the brand's iconic orange Cheetle® dust in Cheddar
and FLAMIN' HOT® flavors
PLANO,
Texas, Oct. 19, 2023 /PRNewswire/ -- From
Cheetos Popcorn to Cheetos Mac N' Cheese, Cheetos has been leaving
its mark on the snack aisle for years with unexpected innovations.
Now, Chester Cheetah is at it again – Cheetle-fying yet another
beloved snack with the creation of Cheetos Pretzels.
"Our fans are always hungry for unique ways that they can
experience Cheetos' signature cheesy flavor, which is why this
latest innovation is breaking into an entirely new category," said
Tina Mahal, senior vice president of
marketing at Frito-Lay. "Cheetos pretzels maximize the fan-favorite
seasoning in each bite with the perfect product texture, ultimately
bringing the Cheetos flavor experience to life in pretzel
form."
Similar to Cheetos, pretzels are a go-to snack – in fact, 63% of
Cheetos consumers are also buying pretzels.1 With
flavored pretzels driving 58% of the category's total
growth,2 it's clear that pretzels lovers are looking for
more flavorful options. Now Cheetos is meeting fans where they
already are and delivering a new snack with a bold taste that's
bound to shake up the category.
With two distinct sides – one covered in Cheetle and the other a
classic pretzel – each bite of the crispy wheat pretzels gives the
perfect amount of flavorful crunch. The two flavors, Cheetos
Pretzels Cheddar and Cheetos Pretzels Flamin' Hot, can be
purchased at retailers nationwide for $5.69 in 10oz and $2.49 in 3oz bags.
About Cheetos
Cheetos® has been
delivering delicious cheesy snacks and making mischief with
orange-covered fingertips for 75 years. Cheetos believes you should
never lose your mischievous spark or playful spirit regardless of
what life brings. It is one of the many brands that make up
Frito-Lay North America, the
$23 billion convenient foods division
of PepsiCo, Inc. Follow Cheetos on Twitter (@ChesterCheetah),
Instagram (@Cheetos), YouTube (@Cheetos), Facebook (Cheetos) and
TikTok (@Cheetos).
About Frito-Lay North America
Frito-Lay North America is the $23 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered
in Purchase, NY. Frito-Lay snacks include Lay's® and
Ruffles® potato chips, Doritos® and
Tostitos® tortilla chips and branded dips, Cheetos
snacks, Stacy's® pita chips, PopCorners®
popped-corn snack, SunChips® multigrain snacks and
Fritos corn chips. The company operates 30+ manufacturing
facilities across the U.S. and Canada, more than 200 distribution
centers and services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes
Lay's®, Doritos®, Cheetos®,
Gatorade®, Pepsi-Cola®, Mountain
Dew®, Quaker®, and SodaStream®.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including many iconic brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
1 Total US All Outlets, 52 we 9/10/23
2 Total US MULOC, 52 we 10/1/23
View original content to download
multimedia:https://www.prnewswire.com/news-releases/cheetos-enters-new-category-with-debut-of-cheetos-pretzels-301961502.html
SOURCE Frito-Lay North America;
PepsiCo