The brand will display art on SunChips bags in
stores this month and champion artists through a $100,000 donation and partnership with nonprofit
arts organization YoungArts
PLANO,
Texas, Oct. 17, 2023 /PRNewswire/
-- SunChips celebrates individuality and believes
different perspectives fuel a one-of-a-kind world. As part of that
mission, its "Art Seen" program has put a spotlight on originality
among artists to help more art be seen. Today, the brand has
unveiled the "Art Seen" 2023 winning artists and their original
artwork which will take over millions of SunChips bags at retailers
across the country.
"Since 2021, the SunChips 'Art Seen' program has shined a light
on artists whose diverse viewpoints make the world a brighter
place," said Rhasheda Boyd, vice
president of marketing at Frito-Lay. "With less than 15% of art in
permanent collections in the U.S. created by women and people of
color, SunChips was inspired to drive a greater impact in the art
community. Featuring these artists' work on our packaging in
retailers nationwide allows us to do our part to offer more
exposure for these talented individuals in unexpected ways."
The work of three selected artists will be featured on millions
of SunChips bags across the country as well as local mural
installations in the artists' hometowns and on SunChips social
media channels.
These artists include:
- Maruja Panti, Catanduanes,
Philippines: Maruja is a
self-made artist. She believes, "No one colors the world and
reflects the light exactly the way you can," and that her art goes
beyond its form. Her work explores topics of feminism, beauty and
contemporary struggles of peoples, especially women, today. Her
commissioned artwork for the SunChips Original flavor tells a story
of embracing individuality by following your passions.
- Darnell "Solo" Kirkwood,
Los Angeles, California:
Darnell believes art has empowered his appreciation to creatively
shift narratives, allowing him to be more present and one with the
universe. The energy of each piece, including his commissioned
artwork for the SunChips Garden Salsa flavor, derives from and is
dedicated to the journeys traveled through the perseverance of both
dreamers and visionaries – against all odds.
- Megan Lewis, Baltimore, Maryland: Megan's work allows
her to communicate meaningfully and think outside the intellectual
and artistic "holding" patterns. Her paintings depict Black men and
women usually existing in a resting position, focusing on their
facial features and accented by swings of color and thick paint
strokes. Her commissioned artwork for the SunChips Harvest Cheddar
flavor celebrates a season of harvest with vibrant plants and
colors.
To further champion the next generation of emerging artists,
SunChips is donating $100,000 to
YoungArts, an organization that identifies exceptional young
artists, amplifies their potential and invests in their lifelong
creative freedom. The donation will fund artistic needs such as
studio space and art supplies, as well as professional development,
impacting more than 30 artists.
"At YoungArts, we value the creative expression that comes from
a multitude of lived experiences," said Angela Goding, senior director, strategic
partnerships at YoungArts. "We're grateful to join SunChips in
celebrating how artists connect us through their uniquely personal
work."
Fans can also get involved in the support of underrepresented
artists through an interactive branded lens experience on SnapChat
that will feature the work of artist Glenn
Espinosa from YoungArts. To access the interactive lens and
amplify the work, fans can scan the code on the back of
specially-marked "Art Seen" SunChips packaging, snap and share with
their friends. Fans can also access the interactive lens on
www.SunChipsArtSeen.com or by exploring the SnapChat app.
SunChips will donate an additional $1 to YoungArts for each Snap shared between 10/9/23 and 11/5/23, up to $40,000. To learn more about the program, head to
www.SunChipsArtSeen.com.
About Frito-Lay North
America
Frito-Lay North
America is the $23 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
and Tostitos tortilla chips and branded dips, Cheetos snacks,
Stacy's pita chips, PopCorners popped-corn snacks, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes
Lay's®, Doritos®, Cheetos®,
Gatorade®, Pepsi-Cola®, Mountain
Dew®, Quaker®, and SodaStream®.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including many iconic brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
About YoungArts
Established in 1981 by Lin and
Ted Arison, YoungArts identifies
exceptional young artists, amplifies their potential, and invests
in their lifelong creative freedom. YoungArts provides space,
funding, mentorship, professional development and community
throughout artists' careers. Entrance into this prestigious
organization starts with a highly competitive application for
talented artists ages 15–18, or grades 10– 12, in the United States that is judged by esteemed
discipline-specific panels of artists through a rigorous blind
adjudication process. For more information, visit youngarts.org,
Instagram, YouTube, Facebook or Twitter.
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SOURCE Frito-Lay North
America