Frito-Lay Showcases the Greatness of Women's
Soccer to Inspire the Next Generation of Young Women, Athletes and Fans through FIFA
Women's World Cup™ and Cracker Jill®
Programs
PLANO,
Texas, July 12, 2023 /PRNewswire/ -- As fans
worldwide prepare for what will be the most-watched women's
sporting event of the year, Frito-Lay, Tournament Supporter
and the Official USA Snack of the
FIFA Women's World Cup Australia & New Zealand 2023™, is getting viewers ready
for greatness with the debut of its new FIFA Women's World Cup™
campaign.
"We are excited to continue our work with FIFA for this year's
FIFA Women's World Cup™," said Brett
O'Brien, Chief Marketing Officer of Frito-Lay North America. "Frito-Lay is rooted in
bringing real joy to special moments in life, and we hope to
delight soccer fans across the U.S. with our new campaign, from a
brand-new TV commercial uniting women's soccer icons and current
stars to hosting the ultimate watch party experience with
everyone's favorite chips."
Last year, Frito-Lay made history as the first salty-snack brand
collaboration with FIFA during the FIFA World Cup 2022™. Now,
Frito-Lay North America is
continuing its relationship with FIFA as a Tournament Supporter for
the upcoming FIFA Women's World Cup 2023™, marking the company's
largest-ever investment in women's sports and underscoring its
commitment to celebrating and supporting women in sports. As the
Official USA Snack of the
tournament, the agreement includes Lay's®,
Doritos®, Cheetos®, Cracker Jill®,
Tostitos®, Ruffles® and
PopCorners®, as well as Quaker® hot breakfast
cereals, Quaker® grain-based cereal bars,
Quaker® rice snacks and Gamesa cookies and crackers.
Get Ready for Greatness
Frito-Lay's campaign includes
a new TV commercial, "Taste of Greatness," that brings together
current women's soccer stars and past icons, including Mia Hamm, Carli
Lloyd, Abby Wambach,
Brandi Chastain, Mallory Swanson, Briana
Scurry, Marta Vieira da
Silva, Christine Sinclair,
Julie Ertz and Crystal Dunn, to build anticipation and
excitement in the U.S. for the FIFA Women's World Cup™. The spot,
directed by acclaimed director Bryan
Buckley, will air during television broadcasts as well as
online now through the duration of the FIFA Women's World Cup™,
which takes place from July 20 through
August 20.
Mixing animation and reality, the spot shows a mother sharing
her love for soccer with her daughter, introducing her to the
action and fun of the sport using fan-favorite Frito-Lay snacks to
represent past and present legends of the game. The players spring
into action as animated avatars, created using 3D-body scanning
technology, facing off in what could be called the single-greatest
game-never-played. The spot was created and produced by Frito-Lay's
internal creative agency.
Frito-Lay will be going all out for the fans, offering more ways
to get excited for the tournament and uplevel their viewing
experience.
- #LaysGOALdenGiveaway: Starting July 20, Frito-Lay will turn each goal scored
into a chance to win prizes. For the group stage from July 20 to August 3, consumers could win two
tickets and travel to Sydney,
Australia to watch the FIFA Women's World Cup™ Final. For
each match after there's a chance to win $1,000 per match. To enter, fans can look out for
the Lay's GOALden Giveaway announcement from @Lays on Twitter. Then
for every goal scored, tweet "GOAL" using #sweepstakes and
#LaysGOALdenGiveaway and tag @Lays. Each Tweet @Lays counts as an
entry. For more information and sweepstakes rules, please visit
here.
- Ultimate Watch Party Experience: Frito-Lay will host an
unforgettable one-night-only watch party with FOX Sports on
Friday, July 21 at The Star in Frisco,
Texas. Doors open at 6 p.m.
CDT with the match beginning at 8
p.m. CDT. The experience is free to attend. Attendees will
have the opportunity to gear up, watch and snack like a true fan
with special edition gear, surprise guests and entertainment, and
of course, plenty of snacks. For more information on how to attend,
visit here.
- Fan Quest: In the
ultimate quest of fandom, Frito-Lay and soccer media company COPA90
are partnering with Jake Barford to
chronicle the tournament and the breadth and diversity of fans
across the United States. Over 32
days they will capture content with fans from each of the 32 teams
and share highlights through snackable social videos. Fans can
follow along with Jake's journey on Instagram and TikTok starting
July 20th.
Don't Forget the Chips
No watch party is complete
without Frito-Lay snacks. Frito-Lay is now offering limited-edition
FIFA Women's World Cup™-branded packaging of DORITOS®
Nacho Cheese Flavored Tortilla Chips, DORITOS® Cool
Ranch® Flavored Tortilla Chips, RUFFLES®
Queso Cheese Flavored Potato Chips, CHEETOS®
Bolitas®, LAY'S® Kettle Cooked Original
Potato Chips, LAY'S® Kettle Cooked Jalapeño Flavored
Potato Chips, LAY'S® Limón Flavored Potato Chips and
LAY'S® Adobadas Flavored Potato Chips.
Cracker Jack® will also feature FIFA Women's World
Cup™ branding on its limited-edition Cracker Jill®
packaging, which was created to celebrate the women who have and
continue to break down barriers in sports. In the second year of
the Cracker Jill program, the brand has been on a mission to
identify the female athletes around us through the I Am Cracker
Jill contest, which will be revealed later this year. Fans can find
the new celebratory packaging in select retailers nationwide.
For more information about the tournament, visit FIFA.com.
About Frito-Lay North
America
Frito-Lay North
America, Inc. is the $23
billion convenient foods division of PepsiCo, Inc. (NASDAQ:
PEP), which is headquartered in Purchase,
NY. Frito-Lay snacks include Lay's® and
Ruffles® potato chips, Doritos® and
Tostitos® tortilla chips and branded dips,
Cheetos® snacks, Stacy's® pita
chips, PopCorners® popped-corn
snack, SunChips® multigrain snacks and
Fritos® corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay),
on Instagram (@fritolay) and on Facebook (Frito-Lay).
About The Quaker Oats Company
The Quaker Oats Company,
headquartered in Chicago, is a
unit of PepsiCo, Inc., one of the world's largest consumer packaged
goods companies. For more than 140 years, Quaker's brands have
served as symbols of quality, great taste and nutrition.
Quaker® Oats, Quaker® Rice Cakes and Quaker
Chewy® Granola Bars are consumer favorites. For more
information, please
visit www.QuakerOats.com, www.Facebook.com/Quaker or
follow us on Twitter and Instagram @Quaker.
About Gamesa
Gamesa is Mexico's largest
manufacturer of cookies. The company was founded in 1921 as La
Industrial S.A. and acquired by PepsiCo in 1990. Gamesa
markets cookies in the United States, Central
and South America as well as the Caribbean and
is the leading cookie and cracker Hispanic brand in the US Grocery
channel. Now in its 100th year, Gamesa continues to offer
families a wide assortment of brands such as Marias, Emperador,
Arcoiris, Mamut, Chokis, Barra de Coco, Saladitas, and
Crackets, among others. Learn more about Gamesa by following on
Facebook at www.facebook.com/GamesaUSA/ or
IG: @Gamesa.US.
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SOURCE Frito-Lay North
America