The State-of-the-Art Gatorade Sports
Science Institute Joins PepsiCo's R&D Center of Excellence in
Valhalla, NY to Strengthen a
World-Class Campus for End-to-End Innovation
VALHALLA, N.Y., June 5, 2023
/PRNewswire/ -- Gatorade today announced the opening of its
newest Gatorade Sports Science Institute (GSSI) Research &
Development lab in Valhalla, New
York, providing unparalleled opportunity for innovation and
discovery that builds upon the strength and history of Gatorade's
backed-by-science approach. In this state-of-the-art R&D
facility, GSSI will support product development across all Gatorade
Portfolio brands, including Gatorade, Fast Twitch, Propel, Muscle
Milk and EVOLVE. The enhanced Gatorade Portfolio offers far more
than sports drinks, with product options across energy, hydration,
protein and all-day nutrition that help deliver results for any
athlete or exerciser.
For more than three decades, GSSI has conducted hands-on
research at PepsiCo R&D labs across the country with thousands
of amateur, elite and professional athletes to drive exceptional
insights in hydration and nutrition science. The new cutting-edge
facility, which boasts a comprehensive environmental chamber for
testing athletes' responses to hot and humid conditions as well as
metabolism, body composition, muscle performance, biochemistry and
expanded capabilities in mental performance testing, will further
GSSI's mission to optimize the health and performance of athletes
through research and development, innovation, education and sports
science service.
"At GSSI, we are committed to athlete research to ensure we are
always innovating to meet their ever-changing needs," said Dr.
Lindsay Baker, R&D Director at
GSSI. "The first step in product creation has and will always be
athlete insights, and the critical work the team is doing across
our GSSI labs helps bring those insights to the forefront of our
innovation pipeline. This new lab will study the effects of
exercise, hydration and nutrition on the human body and mind to
help us provide personalized solutions for each athlete."
The lab is located on the campus of PepsiCo's Global Beverage
R&D Center of Excellence, where its industry-leading R&D
team is discovering new ingredients, formulas and technologies to
drive breakthrough product innovations across PepsiCo's suite of
beverages including the Gatorade Portfolio, carbonated soft drinks,
teas, ready-to-drink Starbucks, energy drinks, and waters.
Utilizing GSSI to Expand the Gatorade Portfolio Beyond the
Bottle
Most recently, the Gatorade Portfolio's first
expansion into tablets was developed at the R&D center in
Valhalla. The new Gatorade Zero
and Propel Immune Support tablets are set to begin hitting shelves
this month, bringing consumers another convenient option to add to
their squeeze bottles in a sustainably-minded format. Tablets mark
the first cross-portfolio launch since unifying all of PepsiCo's
sport and fitness brands – Gatorade, Fast Twitch, Propel, Muscle
Milk and EVOLVE – under the Gatorade Portfolio.
"With solutions in ready-to-drink, powder, supplement and now
tablet form, we're advancing our business forward by reaching
more athletes and exercisers on more occasions," said Marissa Pines, senior marketing director at
Gatorade. "That's the power of the Gatorade Portfolio. We've
strategically built our business to have a solution for everyone,
no matter how they choose to hydrate."
Tablets are now available on Gatorade.com.
About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a
connected performance and wellness ecosystem built to fuel all
athletes and exercisers. Bringing together Gatorade, Fast Twitch,
Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most
complete offering in the category today, with a broad range of
personalized solutions at every stage of the athlete journey. This
integrated system of brands is built on Gatorade's 57-year history
of studying athletes and is fueling the future of athletic
performance and wellness by delivering solutions across hydration,
protein, energy and all-day nutrition to fuel consumers, no matter
how or why they sweat. For more information and a full list of
product offerings, please visit www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE The Gatorade Company