American Girl Unveils New Must-Have Products Ahead of the Holiday Season
October 03 2019 - 10:30AM
Business Wire
American Girl, a premium brand for girls and wholly-owned
subsidiary of Mattel (NASDAQ: MAT), unveiled today its top holiday
products for the 2019 season including new personalized gifts,
premium accessories for the brand’s flagship historical line and
doll kits that are designed to build self-esteem in girls. All
items are available now in American Girl retail store locations and
on AmericanGirl.com.
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American Girl’s brand-new Gift Box
Experience takes customization to the next level. (Photo: Business
Wire)
“American Girl is a storied brand that creates premium
experiences for girls and there is no more important time to
deliver on that promise than the holiday season,” said Jamie
Cygielman, President of American Girl. “We have something for
everyone – from personalized gifts to heirloom-quality accessories
– designed to be loved by girls today and passed on to future
generations.”
The Ultimate Personalized American Girl
Experience
Long known for creating premium personalized products, American
Girl is taking customization to the next level with its new Gift
Box Experience, a custom-curated collection filled with
just-right items to fuel a girl’s imagination and aspirations.
Gift-givers fill out an online quiz that helps them select from
nearly 50 different doll options and accessories that match the
unique qualities of the girls in their lives. Each gift collection
comes with a doll, two hand-selected play packs that include a
special outfit and accessory plus an illustrated story starter that
lets girls play out their own endings. The box also features a
heartfelt letter (personalized by the gift-giver), a doll
ear-piercing option, a first-year doll wellness visit to the
American Girl Doll Hospital and more. The personalized collection
arrives in a signature berry keepsake box.
Score a Strike with the American Girl
Bowling Alley
The recipient of a Parents 2019 Best Toy Award, the American
Girl Bowling Alley features a fully functional wooden bowling
lane complete with lights, bowling sounds and score-keeping for up
to two players. Motorized pins are knocked back when a ball
strikes, then automatically reset at the next turn so dolls (and
their owners) can go for a perfect game. The bowling set features
two bowling balls, two glow-in-the-dark bowling tees, two pairs of
bowling shoes and a rental counter, complete with a card scanner
and pretend snacks.
Historic Accessories for Historical
Girls
For more than 30 years, cultural authenticity, historical
accuracy and premium quality have been the hallmark of American
Girl’s flagship historical line. This season, American Girl is
introducing keepsake-quality products crafted from real wood,
ceramic, glass and metal, to inspire imagination and a lifetime of
play. New accessories include the award-winnning Julie’s Pinball
Machine, a doll-sized replica of the iconic 1970s arcade staple
that works just like the actual game, Melody’s Upright
Piano, Maryellen’s Seaside Diner, Rebecca’s Sabbath
Set and more.
Building Self-Esteem with New Smart
Girl’s Guide Kits
American Girl’s Smart Girl’s Guide Kits are designed for
girls facing new challenges and changes to help them navigate life
and build self-esteem. Consumers can select from six prepackaged
kits based on the most popular advice books in the brand’s
award-winning series: Worry; Friendship Troubles; Sports &
Fitness; Digital World; Cooking; and Liking Herself. In addition to
the book, each kit also comes with corresponding accessories,
including a journal, friendship bracelets, and cozy socks, plus a
choice of one of six mini dolls dressed in an exclusive American
Girl T-shirt.
2019 Girl of the Year™
Blaire Wilson™, American Girl’s 2019 Girl of the Year, is a
young chef-in-training who excels at gathering people around the
dinner table, but needs help finding balance between the digital
world and the real world. Blaire comes to life via a two-book
series and an 18-inch doll, featuring green eyes and
curly red hair, plus a range of accessories, including a wooden
open-air restaurant and kitchen, complete with a
farmhouse-style table, benches, and dozens of other items to round
out the play experience.
Nutcracker Collection
Reimagined (Launching Nov. 1, 2019)
This holiday classic gets reimagined for American Girl with the
new limited-edition Nutcracker Collection, featuring
elegantly-crafted, doll-sized outfit sets for Clara, the Nutcracker
Prince and the Nutcracker Snow Queen. Designed to be timeless
treasures, each outfit comes individually numbered.
These holiday products and the rest of American Girl’s
assortment of hundreds of items are available for free shipping on
orders over $125.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading
global children's entertainment company that specializes in the
design and production of quality toys and consumer products.
Headquartered in Middleton, WI, American Girl offers an inspiring
world of dolls, content, and experiences that nourish a girl’s
spirit and help develop her strength of character. Best-selling
lines include Truly Me™, Girl of the Year™, Bitty Baby™,
WellieWishers™, and American Girl’s classic historical characters.
The company sells products through its award-winning catalogue, on
americangirl.com, in its proprietary U.S. experiential retail
stores, as well as at specialty retailers nationwide. By inspiring
girls to be their best, American Girl has earned the loyalty of
millions and the praise and trust of parents and educators.
MAT-AG
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