Mattel® Launches Hot Wheels™ Infinite Loop Digital Racing Game, First-Ever Free-to-Play Game for the Hot Wheels® Brand
August 22 2019 - 9:00AM
Business Wire
- Brings Iconic Franchise to Mobile Platform for Fans Ages
13+
Mattel, Inc. (NASDAQ: MAT) today announced the launch of Hot
Wheels™ Infinite Loop, a new digital racing game that brings the
legendary Hot Wheels® catalog to mobile devices for the ultimate
smash-and-crash speed competition. With an introduction timed to
Gamescom, Europe’s leading trade fair for digital games culture
held in Cologne, Germany, Hot Wheels Infinite Loop is available on
the App Store for iPhone and iPad and allows fans to engage with
the brand in an exciting new way.
The first-ever Mattel-published, free-to-play game for the Hot
Wheels franchise, Hot Wheels Infinite Loop reimagines the most
famous Hot Wheels vehicles fans grew up with in a racing and
car-collecting game for players ages 13 and above.
Part of the fun of Hot Wheels has always been collecting coveted
cars, and Hot Wheels Infinite Loop brings that concept back full
circle. Players will compete in real-time against other racers from
around the world to earn upgrades and collect the most legendary
Hot Wheels cars, including the Bone Shaker™, Twin Mill™, Rodger
Dodger™ and more.
“Hot Wheels is the #1 selling toy in the world* and now we are
giving fans an entirely new, free-to-play digital gaming
experience,” said Janet Hsu, Chief Franchise Officer at Mattel.
“Hot Wheels Infinite Loop is another example of Mattel’s commitment
to bring to life our globally-recognized franchises in new ways as
part of our transformation into an IP-driven, high-performing toy
company.”
To celebrate the launch of Hot Wheels Infinite Loop, Mattel
revealed a trailer showcasing the turbocharged racing here.
Hot Wheels Infinite Loop is available as a free download on the
App Store for iOS devices and coming to the Google Play Store soon.
Android users can pre-register for the game now to receive special
rewards including the ultra-sleek Tur-Bone Charged™ car with
exclusive skin at launch. Hot Wheels Infinite Loop was developed in
partnership with Creative Mobile, makers of Drag Racing and Nitro
Nation.
Imagery showcasing Hot Wheels Infinite Loop can be found here.
For more about Hot Wheels Infinite Loop and to stay up-to-date with
all the latest news and events, follow Facebook or visit the
official website.
*Source: The NPD Group/Retail Tracking Service/G12/Jan-Dec
2018/Total Toys/Units
About Mattel
Mattel is a leading global children’s entertainment company that
specializes in design and production of quality toys and consumer
products. We create innovative products and experiences that
inspire, entertain and develop children through play. We engage
consumers through our portfolio of iconic franchises, including
Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas &
Friends® and MEGA®, as well as other popular brands that we own or
license in partnership with global entertainment companies. Our
offerings include film and television content, gaming, music and
live events. We operate in 40 locations and sell products in more
than 150 countries in collaboration with the world’s leading retail
and technology companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in exploring the wonder of childhood
and empowering kids to reach their full potential. Visit us online
at www.mattel.com.
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Craig Sinel mattel@fortyseven.com
Mattel (NASDAQ:MAT)
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