BEIJING, Dec. 7, 2023
/PRNewswire/ -- iQIYI, an innovative market-leading online
entertainment service in China,
attended the 2023 Asia TV Forum (ATF) held in Singapore from December
5 to 8. WANG Xiaohui, Chief Content Officer of iQIYI, joined
a fireside chat onsite and emphasized the platform's unwavering
commitment to providing premium Chinese and Asian content
worldwide. iQIYI strives to enhance content creation, bolster
competitiveness through cutting-edge technology, and foster strong
partnerships to promote global reach and ensure sustained
growth.
The continuous creation of premium content remains a cornerstone
for Chinese streaming platforms to establish a global presence.
According to Wang, iQIYI leverages its advantageous resources to
produce exceptional original content, embracing innovative themed
theater models to create exquisite masterpieces that resonate with
ordinary individuals.
Simultaneously, iQIYI is dedicated to fortifying its content
studio by fostering a diverse talent pool, supporting the creation
of content across various genres to meet the diverse viewing needs
of users from all walks of life.
Wang said, "Diversifying content was our response to the influx
of diverse internet users in China's streaming landscape. We expanded
beyond popular IPs of ancient fantasy and embraced a range of
genres like sci-fi, mystery, romance, and more, catering to the
varied tastes of different age groups, social backgrounds, and
aesthetic preferences. We want to tell the stories of the ordinary
people."
At the forum, iQIYI unveiled an impressive lineup for the next
two years, including over 280 new Chinese language dramas, films,
and variety shows, as well as over 35 original productions and
licensed series from Southeast
Asia. According to Wang, iQIYI has successfully extended its
content reach to over 200 territories worldwide, distributing
approximately 7,800 episodes of dramas, variety shows,
documentaries, and around 400 films over the years.
iQIYI has also embraced cutting-edge technologies, incorporating
artificial intelligence throughout the content production pipeline.
From project planning and assessment to on-the-ground development,
production, and promotional activities, iQIYI leverages AI to
enhance efficiency and elevate the quality of content. This
strategic integration simplifies the creative process and enriches
the depth of artistic expression. With the sustained and stable
output of high-quality content, iQIYI solidifies its core
competitiveness, fostering increased user engagement and brand
loyalty.
Launching its international version of website
www.iq.com and international app in 2019, iQIYI has striven to
become the home for beloved Asian content for audiences worldwide
and is committed to contributing to the Asian entertainment
industry through in-house production, content distribution, and
local partnerships. iQIYI International is accessible via almost
any internet-connected device across the world, with UI and
subtitles of 12 languages.
ATF is Asia's leading
entertainment content market and conference, bringing together
industry professionals from around the world to trade, collaborate,
and explore business opportunities in the Asian television and
entertainment industry.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI