MIAMI, March 2,
2023 /PRNewswire/ -- Innovative Eyewear, Inc.
("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the
developer and retailer of smart eyewear under the Lucyd®, Nautica®
and Eddie Bauer® brands, announces today that five new styles of
Lucyd Lyte 2.0 audio eyewear are now available. These new styles
are an addition to the 10 styles of Lyte 2.0 introduced in early
February. On top of including the major feature upgrades of the
Lyte 2.0 such as 12 hours playback per charge, this collection
update brings several new design aesthetics to the Lucyd Lyte 2.0
line and the smart eyewear market overall:
- The Electra frame introduces the first smart eyewear with a
two-tone titanium frontplate, bringing the category to a new height
of luxurious finishes.
- The Shimmer frame introduces the first smart eyewear on the US
market in a rose gold titanium colorway.
- The Earthbound introduces the best-selling clubmaster style in
a Bluetooth format, another first for the US smart eyewear
market.
- The Starlyte style is a key addition developed based on user
demand for a cateye style designed for women.
With the introduction of these frames, Lucyd Lyte 2.0 eyewear is
now available in 15 distinct styles, the most of any smart eyewear
on the US market since the company's Lyte 1.0 collection. The
combination of two different temple lengths, seven styles designed
specifically for women, and three styles designed for petite heads,
truly open the typically adult male-oriented smart eyewear category
to new demographics for the first time.
In other news, the popular tech and entertainment site
ScreenRant (90m+ monthly visitors) just rated Lucyd Lyte 1.0
eyewear the best on the market.
"With these five new styles of Lyte 2.0 smart eyewear, we are
continuing to make the category more accessible than ever before,
particularly to women and petite customers by giving them the
sizing and styles they need," says Harrison
Gross, CEO of Innovative Eyewear. "A great pair of
smartglasses is defined by three key factors: fashion, tech and
suitability for all-day vision correction. The Lyte 2.0 collection
addresses this successfully by offering smart frames with seamless,
user-friendly Bluetooth features, high-end designer styling in a
large number of shapes and sizes, and the comfort necessary for
all-day wear."
Watch a video of the new glasses here. Interested retailers are
encouraged to visit our booth #P1951 at Vision Expo East 2023 in
New York City, or to contact us at
info@lucyd.co.
About Innovative Eyewear, Inc.
Innovative Eyewear is a developer and retailer of cutting-edge
smart eyewear, under the Lucyd®, Nautica®
& Eddie Bauer®
brands. True to our mission to Upgrade Your
Eyewear®, our Bluetooth audio glasses allow users to
stay safely and ergonomically connected to their digital lives, and
are offered in hundreds of frame and lens combinations to meet the
needs of the optical market. To learn more and explore our
continuously evolving collection of smart eyewear, please visit
www.lucyd.co.
Forward Looking Statements
This press release contains certain forward-looking statements,
including those relating to the anticipated timing of completion of
the offering and other statements that are predictive in nature.
Forward-looking statements are based on the Company's current
expectations and assumptions. The Private Securities Litigation
Reform Act of 1995 provides a safe-harbor for forward-looking
statements. These statements may be identified by the use of
forward-looking expressions, including, but not limited to,
"anticipate," "believe," "continue," "estimate," "expect,"
"future," "intend," "may," "outlook," "plan," "potential,"
"predict," "project," "should," "will," "would" and similar
expressions that predict or indicate future events or trends or
that are not statements of historical matters, but the absence of
these words does not mean that a statement is not forward-looking.
These forward-looking statements include, but are not limited to,
statements regarding the expected launch date for the new titanium
styles of Lucyd Lyte® 2.0 audio eyewear. The Company undertakes no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future events or otherwise.
Important factors that could cause actual results to differ
materially from those in the forward-looking statements are set
forth in the Company's filings with the Securities and Exchange
Commission, including its registration statement on Form S-1, as
amended from time to time, under the caption "Risk Factors."
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SOURCE Innovative Eyewear, Inc.