LAKE SUCCESS, N.Y.,
March 8, 2016 /PRNewswire/
-- Alba Botanica®, Avalon Organics® and JĀSÖN® brands, along
with CARE®—a leading humanitarian organization fighting global
poverty—are honored to announce the Qach'Umilal Girls' Education
and Leadership Project. The program benefits 150 indigenous
girls and adolescents from families in western Guatemala by supporting their primary school
education. This is a milestone in the brands' Empower Her
through Education campaign with CARE that is dedicated to
eliminating barriers to education for girls in developing
countries.
Qach'Umilal translates as "guiding star," a name representative
of the program's mission, to help build vital self-esteem needed to
foster education and personal growth for girls. From an early
age, girls in Guatemala are
expected to devote much of their days to domestic or agricultural
chores, leaving little or no time for formal education.
When the CARE team first partnered with schools in this area,
many female students lacked the confidence to express themselves.
The Qach'Umilal Girls' Education and Leadership Project has made
significant progress in empowering girls to be more confident by
emphasizing music, art and relationship-building. While the
core of the program is the importance of educating the girls, it
also equips teachers with the training to address issues from
nutrition and food security to livelihoods and self-esteem.
Teachers and facilitators meet with the girls and their families,
which helps lead to long-lasting change for women and girls within
the community.
To raise awareness the Alba Botanica®, Avalon Organics® and
JĀSÖN® brands, in collaboration with CARE, are introducing limited
edition bath and body products featuring actual drawings from the
Qach'Umilal girls. Through the partnership, the Alba Botanica®,
Avalon Organics® and JĀSÖN® brands have donated $25,000 directly to the local schools. In
addition, the brands in partnership with CARE are hosting a
matching fundraising program to double the impact. People will be
able to donate directly to the program at www.care.org/girls or
they will be able to donate through an innovative new approach,
#donate, created by GoodWorld. Through #donate Alba Botanica®,
Avalon Organics® and JĀSÖN® and CARE social media posts will allow
followers to give instantly to the girls of Qach'Umilal without
leaving social media.
These donations are going directly to support the 150 girls and
teachers in the Qach'Umilal program. "Girls who stay in
school are generally healthier, earn more money as adults and start
families later," said Michelle Nunn,
CARE's president and CEO. "Most importantly, they are more likely
to make sure their sons and daughters also go to school, helping to
break the cycle of poverty. We're confident that the Qach'Umilal
Girls' Education and Leadership Project Education is an investment
that will pay off now and for generations to come."
Together, Alba Botanica®, Avalon Organics® and JĀSÖN® and CARE
are inspiring confidence, creating leaders and keeping girls in
school. "The art for these products was created by girls who
directly benefit from this project," said Julie Marchant-Houle, General Manager of
Personal Care at The Hain Celestial Group, Inc. "We're
honored to be making a difference in these girls' lives and in
their communities."
The Hain Celestial Group, Inc.: The Hain Celestial Group
(NASDAQ: HAIN), headquartered in Lake
Success, NY, is a leading organic and natural products
company with operations in North
America, Europe and
India. Hain Celestial participates in many natural categories
with well-known brands that include Celestial Seasonings®, Earth's
Best®, Ella's Kitchen®, Terra®, Garden of Eatin'®, Sensible
Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®,
DeBoles®, Casbah®, Rudi's Organic Bakery®, Gluten Free Café™, Hain
Pure Foods®, Spectrum®, Spectrum Essentials®, Walnut Acres
Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®,
WestSoy®, The Greek Gods®, BluePrint®, FreeBird®, Plainville
Farms®, Empire®, Kosher Valley®, Yves Veggie Cuisine®, Europe's Best®, Cully & Sully®, New Covent
Garden Soup Co.®, Johnson's Juice Co.®, Farmhouse Fare®,
Hartley's®, Sun-Pat®, Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®,
Danival®, Joya®, Natumi®, GG UniqueFiber®, Tilda®, JASON®, Avalon
Organics®, Alba Botanica®, Live Clean® and Queen Helene®.
Hain Celestial has been providing A Healthier Way of Life™ since
1993. For more information, visit www.hain.com.
CARE: Founded 70 years ago with the creation of the
CARE Package®, CARE is a leading humanitarian organization fighting
global poverty. CARE places special focus on working alongside poor
girls and women because, equipped with the proper resources, they
have the power to lift whole families and entire communities out of
poverty.
Our seven decades of experience show that when you empower a
girl or woman, she becomes a catalyst, creating ripples of positive
change that lift up everyone around her. That's why girls and women
are at the heart of CARE's community-based efforts to improve
education, health and economic opportunity for everyone. We also
work with girls and women to promote social justice, respond to
emergencies and confront hunger and climate change. Last year CARE
worked in 95 countries and reached more than 65 million people
around the world. To learn more, visit www.care.org.
©2016 The Hain Celestial Group, Inc. All rights
reserved.
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SOURCE The Hain Celestial Group, Inc.