New 'You Wish' ad campaign takes viewers
through a portal, and drops them into a world where Wish’s
discovery-based shopping experience comes to life
ContextLogic Inc. (d/b/a/ Wish) (NASDAQ: WISH), one of the
world’s largest mobile ecommerce platforms, today announced the
launch of its global integrated brand campaign, ‘You Wish.’ The
multi-channel, multi-market campaign brings to life the experience
of shopping on Wish - where the emphasis is on discovery, fun and
bargains.
The campaign, developed in partnership with ad agency Whale,
tells a story about what would happen if the Wish shopping
experience came to life. In the ad, the shopper is sucked through a
portal into a new world where she’s presented with an endless
selection of unique clothing, makeup and accessories that make her
feel like herself. Floating through a gallery of Wish Clips, the
Wish experience leaves her feeling inspired and ready to take on
the world.
The campaign, which features a custom score, launches in the US
on August 15, before rolling out across the UK, Canada, Germany,
Italy and Australia. It will run across TV and streaming, radio,
digital, social, influencer marketing and PR. See the ad here.
“Through the ad campaign, we’re bringing Wish to millions of
homes around the world and we couldn’t be more excited. Whether
you’re watching TV, streaming, or listening to the radio, you’ll
get a taste of the inspiring and immersive experience of shopping
on Wish,” said Vijay Talwar, CEO at Wish. “It’s an important
milestone for us after a year of incredible transformation within
the business as we continue on our mission to build an even greater
world of discovery for our shoppers and merchants. We’re looking
forward to hearing our customers’ reactions to the campaign as we
bring them into a new and improved world of Wish.”
As part of the campaign, Wish is partnering up with talented
creators around the world to widen the reach of the ‘You Wish’
campaign. Wish is excited to work with Adrian Bliss, Baby Tate,
Harry Tate and MLMA and believe they are the perfect partners to
showcase how Wish provides a discovery-driven personalized shopping
experience for all.
The campaign launch comes on the heels of Wish releasing its
first phase of its rebrand rollout. Over the last year, Wish has
made significant changes to the consumer and merchant experience
that encompass faster delivery times, a better shopper experience,
and new consumer features. The new brand was accompanied with a
refreshed mission statement - “Bargains Made Fun, Discovery Made
Easy” - to reaffirm the company’s commitment to providing a unique
and serendipitous shopping experience, where consumers can discover
new products around the globe, all driven by personalization
technology and robust merchandising.
About Wish:
Wish brings an affordable and entertaining shopping experience
to millions of consumers around the world. Since our founding in
San Francisco in 2010, we have become one of the largest global
ecommerce platforms, connecting millions of value-conscious
consumers to over half a million merchants globally. Wish combines
technology and data science capabilities and an innovative
discovery-based mobile shopping experience to create a
highly-visual, entertaining, and personalized shopping experience
for its users. For more information about the company or to
download the Wish mobile app, visit www.wish.com or follow @Wish on
Facebook, Instagram and TikTok or @WishShopping on Twitter and
YouTube.
Forward-Looking Statements
This news release contains forward-looking statements within the
meaning of the Safe Harbor provisions of the Private Securities
Litigation Reform Act of 1995. All statements other than statements
of historical fact could be deemed forward-looking, including, but
not limited to, statements regarding Wish's outlook, priorities,
strategic direction, the success and impact of the rebrand effort,
including the “You Wish” advertising campaign, expectations
regarding shipping and delivery times, enhanced consumer
experience, including the effectiveness of new features,
expectations regarding merchant relationships, business operations,
and growth initiatives and opportunities. In some cases,
forward-looking statements can be identified by terms such as
“anticipates,” “believes,” “could,” “estimates,” “expects,”
“foresees,” “forecasts,” “guidance,” “intends” “goals,” “may,”
“might,” “outlook,” “plans,” “potential,” “predicts,” “projects,”
“seeks,” “should,” “targets,” “will,” “would” or similar
expressions and the negatives of those terms. These forward-looking
statements are subject to risks, uncertainties, and assumptions. If
the risks materialize or assumptions prove incorrect, actual
results could differ materially from the results implied by these
forward-looking statements. New risks emerge from time to time. It
is not possible for our management to predict all risks, nor can we
assess the impact of all factors on our business or the extent to
which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements we may make. Further information on
these and additional risks that could affect Wish’s results is
included in its filings with the Securities and Exchange Commission
(“SEC”), including its most recent Annual Report on Form 10-K and
Quarterly Report on Form 10-Q, and future reports that Wish may
file with the SEC from time to time, which could cause actual
results to vary from expectations. Any forward-looking statement
made by Wish in this news release speaks only as of the day on
which Wish makes it. Wish assumes no obligation to, and does not
currently intend to, update any such forward-looking statements
after the date of this release.
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version on businesswire.com: https://www.businesswire.com/news/home/20220815005373/en/
Media Contact Carys Comerford-Green ccomerfordgreen@wish.com
Investor Relations Randy Scherago ir@wish.com
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