Avid Delivers Tech Previews at NAB Show Promoting the Future of Remote Collaboration in Video Production
April 22 2022 - 3:29PM
Next week at the NAB Show in Las Vegas, Avid® (Nasdaq: AVID), in
collaboration with Microsoft and Haivision, will unveil technology
previews of solutions that create more powerful remote
collaboration. Jointly demonstrated at Microsoft booth W3017, these
previews include an “over-the-shoulder” experience with Media
Composer® streaming direct to Microsoft Teams; and MediaCentral
Stream ingest and playout on the Avid | Edit On Demand™ service.
Workflows extended to Teams usersThe most
recent release of Media Composer video editing software delivers
native “over-the-shoulder” (OTS) remote collaboration. At the NAB
Show, Avid and Microsoft will demonstrate how using the SRT (Secure
Reliable Transport) output of Media Composer can enable editors to
stream their high-resolution content to Teams users, providing
easier collaboration across a production team. With secure
streaming to any device (desktop, decoders, mobile devices, video
players, and set top boxes including Apple TV), Media Composer will
be able to incorporate a “third monitor” collaborative experience
for Teams that accelerates tasks such as content review by
producers, directors, and other members of the production staff,
including clients, facilitating real-time feedback and helping to
bring projects to conclusion faster.
Ray Thompson, Avid’s Senior Director, Industry Partnerships
said, “Simply being able to view high resolution Media Composer
streams securely on Microsoft Teams in real time—directly out of
Media Composer or as one of many receive points possible when
Haivision Hub or Gateway are included, means media creation can
move at unprecedented speed. Avid’s innovation with Microsoft
continues to help media creators of all sizes to collaborate easily
among a distributed workforce now within Teams view Media Composer
output. We’re very excited to bring these latest breakthroughs
together with Microsoft at the NAB Show.”
“Microsoft Teams at its core is about enabling greater
collaboration among a distributed workforce,” shared Aaron Linne,
Senior Program Manager, Microsoft Teams for Broadcasters at
Microsoft. “It’s exciting to see this expand to enable creative
teams to review the output of Media Composer to enable feedback to
happen within Teams and help cut down the time it takes to deliver
content to market.”
Enhancements to Remote Editing Avid’s offerings
for remote collaboration and media production in the cloud benefit
from its longstanding Strategic Cloud Alliance with Microsoft
and integration with the Azure cloud platform. These include
editorial On Demand Services such as the widely deployed Avid
| Edit On Demand subscription service, which will be featured in
Microsoft’s booth. Avid Edit On Demand delivers added capacity and
scalability in a secure, easily accessible service featuring the
Media Composer and Avid NEXIS storage file system that users
already know and rely upon.
Augmenting the service in a technology preview at NAB Show, Avid
will feature MediaCentral | Stream demonstrating IP contribution
into and out of Avid | Edit On Demand. Supporting IP contribution
from anywhere and from any device – including cameras, encoders and
mobile devices – this integration enables the ingest of streams for
television news and sports production scenarios, broadening the
workflows possible in the cloud with Avid | Edit On Demand.
Market availability of these technology previews will be
announced at a future date.
Visit Microsoft’s NAB Show booth W3017 (April 24-27) in the Las
Vegas Convention Center’s West Hall. Learn more about Avid
solutions at www.avid.com/solutions/cloud.
Avid Powers Greater Creators People who create
media for a living become greater creators with Avid’s
award-winning technology solutions to make, manage and monetize
today’s most celebrated video and audio content—from iconic movies
and binge-worthy TV series, to network news and sports, to recorded
music and the live stage. What began more than 30 years ago with
our invention of nonlinear digital video editing has led to
individual artists, creative teams and organizations everywhere
subscribing to our powerful tools and collaborating securely in the
cloud. We continue to re-imagine the many ways editors, musicians,
producers, journalists and other content creators will bring their
stories to life. Discover the possibilities at avid.com and join
the conversation on social media with the multitude of brilliant
creative people who choose Avid for a lifetime of success.
© 2022 Avid Technology, Inc. Avid, the Avid logo, Media
Composer, MediaCentral, MediaCentral | Stream, Avid NEXIS, and Avid
| Edit On Demand are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. All rights reserved. All other trademarks are
property of their respective owners. Product features,
specifications, system requirements and availability are subject to
change without notice.
PR Contacts
AvidDave Smithdavid.smith@avid.com978.502.9607
Red Lorry Yellow Lorry (Avid’s PR agency)Martin Izzard—UKGiana
Machado—USavid@rlyl.com
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