Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the
“Company”), a leading mobile developer service provider in China,
today announced that it has successfully applied its push
notification service JPush into a self-developed demo game on the
popular Roblox video game platform. This marks a significant
progress on innovative virtual technology shaping its expansion
into the virtual realm for JPush Services. With this breakthrough
capability and new development for the “metaverse concept”, players
in a game can send virtual messages to one another’s mobile phones
in the real world, thus breaking the dimensional barrier and
enabling conversations to happen in real time.
The Tech-industry Battle for the
Metaverse UniverseThese days, the “metaverse universe” has
become the new tech-industry battleground for tech giants such as
Facebook and Roblox, bringing more attention to the metaverse
concept. The first publicly traded metaverse videogaming company in
the U.S., Roblox Corporation (“Roblox”) continues to impress with
its market valuation since it went public in March 2021. The
metaverse concept, rooted in science fiction and virtual gaming,
encompasses an extensive online universe of immersive, shared
virtual spaces where users are often represented by avatars.
The OASIS is a very popular massively
multiplayer online simulation game (“MMOSG”) that was inspired by
the virtual universe and film adaptation of the science fiction
novel, Ready Player One. If we consider the OASIS in Ready Player
One as the ultimate form of the metaverse, then the virtual worlds
built by advanced technology, the Internet, blockchain and even
gamers are an exploration of the prototypes of the metaverse. As
the most basic function of the metaverse network, information
transmission becomes an important way to interact and entertain
virtual reality "future inhabitants" and help them experience the
best of the metaverse universe.
This is how real-time communication can function
in a metaverse video game:
- The metaverse system pushes
information to a mobile phone in real time, sending reminders
before the start of a car race.
- After receiving the message, a
player puts on virtual reality equipment and sends game invites to
other players via the virtual system.
- If any players cannot participate
or run into obstacles in the metaverse game, they can ask for
assistance by sending messages from the virtual world to the real
world.
- Winners can also send real-time
messages to the real world using advanced push technology to
celebrate victories with other players, and receive messages back
to their virtual inboxes.
Aurora Mobile has successfully demonstrated some
of these transmission scenarios for gaming in real time in its
self-developed race cars video game demo on the Roblox platform.
With the virtual push technology developed by Aurora Mobile, game
developers can use JPush services to provide the information
linkage between virtual reality gaming systems and mobility devices
in the real world.
Three-dimensional Communication Using
Push TechnologyThe innovative development of cutting-edge
technologies such as artificial intelligence and 5G have driven the
popularity of push technology to new heights. Users are very used
to receiving precise and tailored push messages from various mobile
applications every day for their personal convenience. However, in
the metaverse, social interactions have to be processed through low
latency push technology which requires inter-dimensional networks
of "reality-virtual", "virtual-virtual" and "virtual-reality"
worlds. It also requires leading industry players, including Aurora
Mobile, to further explore and innovate for virtual reality gaming
systems and shared virtual spaces. Only when the foundation of
virtual information technology is established can the sophisticated
and complex superstructure of the metaverse become a reality.
Recently, more and more developers have been
participating in the healthy and friendly environment of developer
communities on the Roblox platform, with the mindset of exploring
more diversified digital interaction methods. As a
leading mobile developer service provider in China, Aurora Mobile
continues to explore the application prospects and feasibility of
JPush in the metaverse, and works closely with metaverse developers
to optimize the technical environment for more convenient and
high-quality gaming experiences.
Mr. Jishi Liu, Head of the JPush division,
commented, "In the real world, Aurora Mobile is committed to
becoming China's leading mobile developer service provider. While
in the virtual metaverse, we are working hard to provide
communication infrastructure like a telecommunications service
provider such as China Telecom or China Mobile. Over the years, we
have served tens of thousands of customers from different
industries and verticals. This is a fundamental strength for Aurora
Mobile as we continue to deepen our relationships with our partners
and explore all the possibilities of the metaverse universe. We
look forward to the full development of more metaverse
scenarios!"
Aurora Mobile is a leading mobile developer
service provider in China. Since its establishment in 2011, the
Company has been focused on a developer-centric strategy and
closely monitors new technology trends and global innovation. The
Company has launched services such as push notifications, one-click
verification, instant messaging, statistics and machine learning
analytics, traffic monetization (JG Alliance), JG VaaS, JG UMS and
others. By leveraging its artificial intelligence processing
platform, Aurora Mobile is committed to providing customers with a
one-stop comprehensive platform of service technology and
development solutions, helping developers and customers in various
verticals improve their operational efficiency and conduct advanced
analytical decision making.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile is a leading mobile
developer service provider in China. Aurora Mobile is committed to
providing efficient and stable push notification, one-click
verification, and app traffic monetization services to help
developers improve operational efficiency, grow and monetize.
Meanwhile, Aurora Mobile's vertical applications have expanded to
market intelligence, and financial risk management, empowering
various industries to improve productivity and optimize
decision-making.
For more information, please visit
http://ir.jiguang.cn/
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and
similar statements. Among other things, the Business Outlook and
quotations from management in this announcement, as well as Aurora
Mobile’s strategic and operational plans, contain forward-looking
statements. Aurora Mobile may also make written or oral
forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including
but not limited to statements about Aurora Mobile’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: Aurora Mobile’s strategies; Aurora
Mobile’s future business development, financial condition and
results of operations; Aurora Mobile’s ability to attract and
retain customers; its ability to develop and effectively market
data solutions, and penetrate the existing market for developer
services; its ability to transition to the new advertising-driven
SaaS-model; its ability maintain or enhance its brand; the
competition with current or future competitors; its ability to
continue to gain access to mobile data in the future; the laws and
regulations relating to data privacy and protection; general
economic and business conditions globally and in China and
assumptions underlying or related to any of the foregoing. Further
information regarding these and other risks is included in the
Company’s filings with the Securities and Exchange Commission. All
information provided in this press release and in the attachments
is as of the date of the press release, and Aurora Mobile
undertakes no duty to update such information, except as required
under applicable law.
For general inquiry, please
contact:
Aurora Mobile LimitedE-mail:
ir@jiguang.cn
ChristensenIn ChinaMr. Eric
YuanPhone: +86-10-5900-1548E-mail: eyuan@christensenir.com
In USMs. Linda BergkampPhone: +1-480-614-3004Email:
lbergkamp@christensenir.com
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