UK Regulator to Have Oversight Over Google's Removal of Third-Party Cookies
June 11 2021 - 2:58AM
Dow Jones News
By Adria Calatayud
The U.K.'s Competition and Markets Authority said Friday that it
will have an oversight role over Alphabet Inc.'s Google's planned
removal of third-party cookies.
The antitrust watchdog said it secured commitment from Google to
address competition concerns raised by some third parties about the
tech company's plan. The CMA said it will take up a role in the
design and development of Google's Privacy Sandbox proposals to
ensure they don't distort competition.
The CMA said Google's U.K. commitments are likely to have
implications for the global implementation of its Privacy Sandbox
proposals.
Google's commitments follow an investigation, launched by the
CMA in January, into its plan to phase out third-party cookies and
other functionalities in its Chrome browser. The CMA said it was
concerned that Google's plan could be developed in ways that would
hurt competition in digital-advertising markets and concentrated
more ad spending on Google.
The regulator will now launch a consultation on whether to
accept Google's commitments, which will close on July 8.
Write to Adria Calatayud at adria.calatayud@dowjones.com
(END) Dow Jones Newswires
June 11, 2021 02:43 ET (06:43 GMT)
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