The Alkaline Water Company Enters Direct-Store-Delivery Partnership with Heidelberg Distributing in Ohio and Kentucky
June 16 2022 - 9:15AM
Business Wire
Alkaline88®’s DSD Network Continues to Grow to
Drive Brand Expansion
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company and the Clean Beverage® company, is pleased to announce a
new Direct-Store-Delivery (DSD) partnership with Dayton Heidelberg
Distributing and Heidelberg Distributing of Northern Kentucky
(collectively, “Heidelberg”). Heidelberg will distribute
Alkaline88® products throughout Ohio and Kentucky as the Company’s
DSD network continues to grow in strategic markets around the
country.
“As our existing DSD network continues to exceed expectations
and drive brand growth, we are pleased to announce Alkaline88’s
strategic partnership Heidelberg Distributing in Ohio and
Kentucky,” said Frank Lazaran, President and CEO of The Alkaline
Water Company. “Heidelberg has over 80 years of experience and
provides service to approximately 26,000 retailers throughout Ohio
and Kentucky which have a combined population of approximately 16
million people. This is a region of the country where we see great
potential to continue to gain market share. As our sales team gains
more retail doors in the region, having a premier DSD partner like
Heidelberg boosts our initial product rollout and will enhance our
brand presence in stores. This partnership will bear fruit almost
immediately as we continue to add new major retail clients in the
region.
“The continued growth of Alkaline88 in the Midwest and
neighboring states will be supported by a new co-packer in the
region, which we will announce in the coming weeks. Opening a new
strategically located co-packer and partnering with Heidelberg
Distributing demonstrate the ways The Alkaline Water Company
continues to optimize operations by enhancing both production and
distribution.”
About The Alkaline Water Company:
The Alkaline Water Company is the Clean Beverage® company making
a difference in the water you drink and the world we share.
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH alkaline drinking water with trace minerals and electrolytes and
boasts our trademarked “Clean Beverage” label. In 2021, The
Alkaline Water Company was pleased to welcome Shaquille O’Neal to
its board of advisors and to serve as the celebrity brand
ambassador for Alkaline88®.
To purchase The Alkaline Water Company’s products online, visit
us at www.alkaline88.com.
To learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect with us on Facebook, Twitter,
Instagram, or LinkedIn.
About Heidelberg Distributing:
Heidelberg Distributing Company started in 1938 in Dayton, Ohio
by founder Albert W. Vontz with one truck and has grown to the
largest wine, beer, and spirits distributor in the state. The
Heidelberg family of companies is comprised of nine warehouses and
office facilities located in Cincinnati, Ohio Valley, Cleveland,
Columbus, Dayton, Lorain, Toledo, Youngstown and Northern Kentucky.
They continue to proudly distribute the finest beer, wine, spirits,
and non-alcoholic beverages to approximately 26,000 clients
including restaurants, bars and retailers across Ohio and
Kentucky.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations, or intentions regarding the future.
Such forward-looking statements include, among other things, that
Ohio and Kentucky are a region of the country where the Company
sees great potential to continue to gain market share; that having
a premier DSD partner like Heidelberg will enhance the Company’s
brand presence in stores; that the partnership with Heidelberg will
bear fruit almost immediately as the Company continues to add new
major retail clients in the region; and that the continued growth
of Alkaline88 in the Midwest and neighboring states will be
supported by a new co-packer in the region, which the Company will
announce in the coming weeks.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products; additional competitors selling alkaline water and
enhanced water products in bulk containers reducing the Company’s
sales; the fact that the Company does not own or operate any of its
production facilities and that co-packers may not renew current
agreements and/or not satisfy increased production quotas; the fact
that the Company has a limited number of suppliers of its unique
bulk bottles; the potential for supply-chain interruption due to
factors beyond the Company’s control; the fact that there may be a
recall of products due to unintended contamination; the inherent
uncertainties associated with operating as an early stage company;
changes in customer demand and the fact that consumers may not
embrace enhanced water products as expected or at all; the extent
to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions. These forward-looking statements are made as of
the date of this news release, and the Company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements, except as required by applicable
law, including the securities laws of the United States and Canada.
Although the Company believes that any beliefs, plans,
expectations, and intentions contained in this news release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations, or intentions will prove to be accurate. Readers
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in the reports
and other documents the Company files with the SEC, available at
www.sec.gov, and on the SEDAR, available at www.sedar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220616005284/en/
The Alkaline Water Company Inc. Jeff Wright Director of
Investor Relations 866-242-0240
investors@thealkalinewaterco.com
Media Jessica Starman 888-461-2233
jessica@elev8newmedia.com
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