CORRECTING and REPLACING GRAPHIC Adobe Named a Leader in Enterprise Marketing Software Suites by Independent Research Firm
October 25 2014 - 9:00PM
Business Wire
Adobe Marketing Cloud Recognized as a Leader with Highest
Overall Scores in Current Offering, Strategy and Market
Presence
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ADOBE NAMED A LEADER IN ENTERPRISE MARKETING SOFTWARE SUITES
BY INDEPENDENT RESEARCH FIRM
Adobe Marketing Cloud Recognized as a Leader with Highest
Overall Scores in Current Offering, Strategy and Market
Presence
Adobe (Nasdaq:ADBE) today announced the company has been
recognized as a leader in “The Forrester Wave™: Enterprise
Marketing Software Suites, Q4 2014.” Adobe was among a group of
select vendors that Forrester Research, Inc. invited to participate
in the independent report that evaluated the most significant
marketing cloud vendors. Adobe Marketing Cloud was positioned
highest in current offering, strategy and market presence and
achieved the highest scores possible in 21 out of 46 criteria
overall.
“Adobe distanced itself from the pack with a combination of an
innovative, detailed vision and in-market functionality designed
solely to provide marketers with a clear incentive to use multiple
solutions with the Adobe Marketing Cloud,” stated Forrester in the
report, which also stated, “Adobe distinguishes itself with its
core services capabilities – functionality introduced in early 2014
specifically to integrate the six products that constitute the
Adobe Marketing Cloud. The product road map and overall vision for
the EMSS build on that success. In addition, Adobe’s customer
references are the only ones who have experience using the majority
of Adobe’s products together, validating the vendor’s messaging and
product strategy.”
“We are proud to be recognized as a leader with the highest
scores in Current Offering, Market Presence and Strategy, in this
Forrester Wave™ report on Enterprise Marketing Software Suites,”
said Brad Rencher, senior vice president and general manager,
Digital Marketing at Adobe. “We believe our top scores across a
number of criteria is a testament to the completeness of our offer
and to our unique ability to help marketers across all aspects of
their workflow - from their use of Adobe Creative Cloud for content
creation through the management, delivery and optimization of that
content through Adobe Marketing Cloud.”
Adobe Marketing Cloud is used by the world’s leading digital
marketers from companies including Alex & Ani, AOL, Audi, BET
Networks, Condé Nast, Dun & Bradstreet, Kate Spade Saturday,
Lenovo, MGM Resorts, Philips, Rakuten, Starwood Hotels and Resorts,
Time Warner Cable, University of Phoenix, Verizon Wireless and
thousands more.
A complimentary copy of the “The Forrester Wave™: Enterprise
Marketing Software Suites, Q4 2014” report is available for
download here.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need
in one spot. It’s called the Adobe Marketing Cloud. It includes a
complete set of analytics, social, advertising, targeting, Web and
app experience management and cross-channel campaign management
solutions as well as core services and mobile capabilities that
bring together everything marketers need to know about their
campaigns. So marketers can get from data to insights to action,
faster and smarter than ever
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
Adobe Systems IncorporatedDavid Olsen,
385-345-1600davolsen@adobe.comorEdelmanKate McEwan,
206-664-7800kate.mcewan@edelman.com
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