RESTON, Va., Nov. 16, 2020 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced a partnership
with Ballantyne Strong, Inc.'s (NYSE
American: BTN) subsidiary STRONG Technical Services, a leader in
projection equipment sales, engineering, and services, for enhanced
detailed device monitoring in Comscore's Enterprise Web™.
Subscribers of Enterprise Web will be able to
review projection hardware status circuit-wide, enabling them
to centrally monitor and manage media players and projectors, and
key delivery and playout reporting as well as content and other
hardware from one integrated application in near real-time. The
partnership also allows Strong's Management System subscribers to
title map features and build preshow content packs using Enterprise
Web's functionality. This capability fills a crucial gap for
theatrical exhibitors, streamlining operations into one integrated
online interface.
"We are thrilled to partner with Strong Technical Services to
add device monitoring capabilities to Enterprise Web," said Arturo
Guillén, Executive Vice President and Global Managing Director,
Comscore Movies. "This integration brings their hardware monitoring
and our content management capabilities together, creating an
efficient, circuit-wide theater management experience."
"Partnering with Comscore to deliver hardware monitoring for
Enterprise Web was a natural progression in our service delivery
development," said Blake Titman,
Vice President and General Manager, STRONG Technical Services.
"STRONG has worked with the Comscore team for many years to support
Comscore's Theatre Management System (TMS). The partnership allows
us to deliver on our goal of allowing exhibitors to manage their
sight and sound operations with a single interface."
Comscore Enterprise Web gives circuit managers an
over-the-shoulder look at operations inside all of their theatres
from one centralized website. A secure web-based application, it
allows a single staff member to centrally title map features,
manage keys (KDMs) and create trailer packs across all theatres, in
turn, creating circuit-wide efficiencies, while also alerting users
to any issues that could prevent shows from playing out as
scheduled.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com.
About STRONG Technical Services
STRONG Technical
Services, Inc. (www.strong-tech.com), a Ballantyne Strong, Inc. company, is an equipment
sales, engineering, and service provider located in Omaha, NE. The company, with its nationwide
service and engineering team, designs, integrates, and installs
technology solutions for a broad range of applications including
audio, projection, and signage applications with comprehensive
managed service offerings to ensure solution uptime and
availability.
About Ballantyne Strong,
Inc.
Ballantyne Strong, Inc.
(NYSE American: BTN) (www.ballantynestrong.com) and its
subsidiaries engage in diverse business activities including the
design, integration and installation of technology solutions for a
broad range of applications; development and delivery of
out-of-home messaging, advertising and communications;
manufacturing of projection screens; and providing managed services
including monitoring of networked equipment. The Company focuses on
serving the entertainment, retail and advertising markets.
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SOURCE Comscore