Edible Garden Rolls Out “Garden Starters” Initiative; Provides New Sales Opportunity for the Company
May 17 2023 - 9:15AM
Edible Garden AG Incorporated (“Edible Garden” or the
“Company”) (Nasdaq: EDBL, EDBLW), a
leader in controlled environment agriculture (CEA), locally grown,
organic and sustainable produce and products, today announced the
launch of Garden Starters, a featured display for the Company’s
potted herbs and basil bowls that can be planted in a consumer’s
home garden, at all Meijer retail locations across the Midwest as
well as all Wakefern/Shoprite retail locations across the
Northeast.
Mr. Jim Kras, Chief Executive Officer of Edible
Garden, stated, "We are excited to broaden our Garden Starters
distribution to all Wakefern/Shoprite retail locations throughout
the Northeast. We first introduced this initiative at Meijer retail
locations in the Midwest, just prior to Mother’s Day, to address
the growing interest in our potted herbs and their suitability for
home gardens. Considering that 35% of American households grow a
portion of their own food, Edible Garden’s sustainably produced,
herbs, and produce, have become popular choices amongst consumers
that are looking to make their food taste better. Garden Starters
presents an opportunity for consumers to purchase Edible Garden
potted herbs for their home gardens. By making the potted herbs
available alongside our cut herbs and sustainably grown produce in
the same supermarket section, we provide the utmost convenience for
customers.”
“We consider the period between Mother's Day and
Memorial Day as the prime window for consumers to plant their
gardens, and we aim to capitalize on this spring planting season
with the timely rollout of Garden Starters. To fully leverage the
season, our retail partners will heavily promote the product.
Furthermore, Edible Garden will enhance the launch with tailor-made
tower displays for each retailer location. By employing our
patented GreenThumb software to identify consumer trends, we
believe that we will be able to successfully expand Garden Starters
throughout our retail distribution network. We believe this is an
incremental sales opportunity for our retail partners and an
opportunity for Edible Garden to further increase revenue.”
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in
locally grown organic leafy greens and herbs backed by Zero-Waste
Inspired® next generation farming. Offered at over 4,000 stores in
the US, Edible Garden is disrupting the CEA and sustainability
technology movement with its safety-in-farming protocols, use of
sustainable packaging, patented GreenThumb software and
self-watering in-store displays. The Company currently operates its
own state-of-the-art greenhouses and processing facilities in
Belvidere, New Jersey and Grand Rapids, Michigan, and has a network
of contract growers, all strategically located near major markets
in the U.S. Its proprietary GreenThumb software optimizes growing
in vertical and traditional greenhouses while seeking to reduce
pollution-generating food miles. Edible Garden is also a developer
of ingredients and proteins, providing an accessible line of plant
and whey protein powders under the Vitamin Way® and Vitamin Whey®
brands. In addition, the Company offers a line of sustainable food
flavoring products such as Pulp gourmet sauces and chili-based
products. For more information on Edible Garden go to
https://ediblegardenag.com/.
Forward-Looking Statements
This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995 that involve risks, uncertainties and
assumptions that are difficult to predict including with respect to
the Company’s growth strategies, financial performance, expansion
into new distribution networks, and performance as a public
company. The words “aim,” “anticipate,” “believe,” “expect,”
“intend,” “objective,” “opportunity,” “seek,” “should,” “strategy,”
“will,” and similar expressions are intended to identify
forward-looking statements. These forward-looking statements are
subject to a number of risks, uncertainties, and assumptions,
including market and other conditions, the Company’s ability to
achieve its growth objectives, and other factors set forth in the
Company’s filings with the Securities and Exchange Act Commission,
including the Company’s annual report on Form 10-K for the year
ended December 31, 2022. Actual results might differ materially
from those explicit or implicit in the forward-looking statements.
You should not rely upon forward-looking statements as predictions
of future events. The Company undertakes no obligation to update
any such forward-looking statements after the date hereof to
conform to actual results or changes in expectations, except as
required by law.
Investor Contacts:Crescendo
Communications, LLC212-671-1020EDBL@crescendo-ir.com
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