NEW
YORK, May 10, 2023 /PRNewswire/ -- ARound, a
next-generation fan engagement platform designed to enhance gameday
fun with live, real-world augmented reality (AR) experiences, has
hired Dana Ware as its first chief
creative officer, overseeing creative strategy and interactive
storytelling for ARound's stadium-level shared AR experiences as it
expands to new venues and partners. ARound – part of the
Stagwell (NASDAQ: STGW) Marketing Cloud – also
tapped Lauren Fisher as an advisor
on creative direction and live-action content.
ARound is getting a powerhouse creative duo
in Dana and Lauren to drive this emerging technology forward.
"ARound is getting a powerhouse creative duo in Dana and Lauren,
and I'm excited to welcome them to the team as we continue to drive
this emerging technology forward with pioneering experiences and
immersive storytelling," said ARound Founder and CEO Josh Beatty. "Combining their extensive
backgrounds, wealth of knowledge and unique perspectives, they'll
create captivating and transformative location-based entertainment
and fan engagement experiences that seamlessly merge the virtual
and physical worlds for fans looking to what's next."
Ware will develop new, innovative AR experiences and stories
that blend virtual and physical realities in novel ways. She joins
from The VOID, where she served as creative director for projects
in the rapidly expanding field of location-based virtual reality
(VR). An internationally acclaimed Chicana director, she is
also passionate about advancing the AR/VR industry through the
inclusion of underrepresented voices, serving as co-chair for the
Women in Games special interest group of the IGDA, and as a Future
Realities Summit Advisor for the Game Developers Conference.
"ARound has been blazing trails in AR and I'm excited to embark
on this new adventure with the team to unlock the full potential of
what this technology can do," said Ware. "As a leading Chicana in
the games industry, I'm also eager to intertwine my creative
expertise and dedication to diversity to create more equitable,
more connected experiences that explore groundbreaking creative
horizons for fans."
Fisher, a designer, animator and director with over 15 years of
experience in the entertainment and sports industries, will advise
on creative direction and storytelling, and collaborate and support
the development of new mixed-reality techniques and other engaging
fan experiences. She currently serves as VP, ECD at ROS Labs, a
department within Religion Of Sports specializing in design and
innovation, and was previously chief creative officer at The Famous
Group, known for its mixed-reality Carolina
Panther and other virtual experiences.
To date, ARound has launched AR experiences with sports teams
across the MLB, NFL and NBA, including the Cleveland
Cavaliers (Cavs ARcade), the Kansas City Royals (Crown
Vision AR), the Los Angeles
Rams (Rams House AR), and the Minnesota Twins
(Twiniverse).
About ARound
ARound is a first-of-its-kind stadium-level shared augmented
reality platform and is part of the Stagwell Marketing Cloud,
a proprietary suite of SaaS solutions built for the modern
marketer. ARound keeps audiences engaged by capturing their
attention through immersive, interactive and shared experiences
with fellow fans across the venue. Where other AR products offer
isolating, singular experiences, ARound's massive multi-user AR –
which uses 3D spatial computing to localize content – redefines
what it means to be part of a connected fan experience. It was the
winner of Stagwell's annual innovation competition which invests in
new product ideas proposed by the network's 13,000+ employees.
ARound and the Stagwell Marketing Cloud are a part
of Stagwell (NASDAQ: STGW), the challenger network
build to transform marketing.
Media Contact
Sarah
Arvizo
pr@stagwellglobal.com
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SOURCE Stagwell Inc.