NEEDHAM,
Mass., May 9, 2023 /PRNewswire/
-- Tripadvisor®, the world's largest travel
guidance platform, releases its latest Seasonal Travel Index,
providing an outlook for global travel patterns and demand over the
next three months. The Index includes top takeaways for the
upcoming season, along with country-specific Tripadvisor demand
data and insights from its latest traveler sentiment survey.
Seasonal Travel Takeaways
- The majority of travelers are planning summer
trips
With summer round the corner in the northern
hemisphere, the next three months look set to be an extremely busy
period for global travel, with over three-quarters of those
surveyed (78%) planning leisure trips between June and August. The
vast majority of these travelers (95%) plan to travel the same
amount (42%) or more (53%) compared to last year. Of the markets
surveyed, Singapore has the most
active traveler community, with 84% planning a trip between June
and August, while just two-thirds of Japanese travelers will take
leisure trips during the same period.
- Most will spend more than they did last year
Over
half of those surveyed (55%) will spend more on travel in the next
few months compared to the same period last year, while around a
third (37%) expect to spend about the same amount. Just 7% plan to
spend less, despite a challenging economic outlook for many
markets. Indeed, just 2 in 5 travelers surveyed (41%) said
macroeconomic factors will change how they travel over the next
three months, with two-thirds of these (65%) citing higher living
costs, due to inflation, as the reason. Around two-fifths (41%)
will travel for shorter periods, while a third (31%) will take
fewer trips.
- City-breaks remain popular
While beach destinations
feature prominently in the list of top leisure trip destinations,
it's the world's major cities that will continue to dominate travel
demand between June and August. According to Tripadvisor's site
behavioral data, Paris,
London and Rome are the top three international
destinations for travel over the next three months. Even in
Australia, where travelers
typically look to South-East Asia
for winter sun, the data shows London will be the most in demand destination,
with Paris third on the list and
Rome seventh.
- Younger travelers eager to explore this
season
Millennials, in particular, seem eager to get
back out there, with the Index revealing that this group are more
likely to travel this upcoming season, compared to other age
groups. However, younger respondents (Gen Z and
millennials) are also more likely to alter upcoming travel plans
due to macroeconomic factors compared to older groups
(49% vs 31%, on average).
- Vacation planners looking for new
experiences
Over half of respondents (56%) have booked
or plan to book on-trip activities ahead of their upcoming trip,
highlighting a trend for more experiential trip elements. About
three-quarters of these will book their activities prior to their
trip beginning, with a fifth (20%) booking four or more weeks
before their trip. Gen Z and Millennial travelers are
more likely to make advance bookings for experiences and activities
than older age groups (68% vs. 41%, on average).
Alice Jong, Research and
Insights Senior Analyst, Media at Tripadvisor commented: "With
so many eager to get away this summer, early planning and booking
are vital to secure preferred accommodations, flights, and
experiences. With many consumers conscious of cost in the current
climate, a little flexibility during the planning process can help
to drive down the price of their trips. For example, when we look
at the top international destinations over the next three months,
Paris hotel prices are lowest
during the week June 19-25, while
August 28 - September 03 is the most
affordable week to visit London."
Traveler Sentiment Survey Data
Of those
surveyed, two-thirds (78%) of respondents plan to travel for
leisure this upcoming season
- US: 82%
- UK: 81%
- AUS: 66%
- JP: 65%
- SG: 84%
Collectively, over half of respondents (53%) are planning to
travel more this upcoming season than they did last year.
- US: travel more (55%), about the same (39%), less (6%)
- UK: travel more (42%), about the same (48%), less (10%)
- AUS: travel more (43%), about the same (49%), less (8%)
- JP: travel more (50%), about the same (48%), less (2%)
- SG: travel more (66%), about the same (31%), less (3%)
Of those, over three-quarters (77%) plan to take between 1-2
trips, while more than one-in-five (22%) plan to take three or more
trips.
- US: 1-2 trips (62%), 3-5 trips (31%), 6+ trips (7%)
- UK: 1-2 trips (79%), 3-5 trips (18%), 6+ trips (3%)
- AUS: 1-2 trips (87%), 3-5 trips (10%), 6+ trips (2%)
- JP: 1-2 trips (84%), 3-5 trips (13%), 6+ trips (3%)
- SG: 1-2 trips (80%), 3-5 trips (15%), 6+ trips (5%)
Almost half (46%) plan to travel domestically, while around a
quarter will travel either internationally (27%), or both
domestically and internationally (28%)
- US: Domestic (70%), International (6%), both (25%)
- UK: Domestic (31%), International (32%), both (37%)
- AUS: Domestic (57%), International (16%), both (27%)
- JP: Domestic (80%), International (5%), both (15%)
- SG: Domestic (4%), International (68%), both (28%)
Over half of travelers globally (55%) plan to spend more on
travel this upcoming season compared to the same period last
year.
- US: 60%
- UK: 46%
- AUS: 50%
- JP: 57%
- SG: 68%
Only two in five respondents (41%) said macroeconomic factors
will change how they travel over the next three months.
- US: 41% (41% will take shorter trips, 37% will take fewer
trips)
- UK: 32% (48% will take shorter trips, 40% will take fewer
trips)
- AUS: 29% (38% will take shorter trips, 32% will take fewer
trips)
- JP: 47% (36% will take shorter trips, 18% will take fewer
trips)
- SG: 50% (43% will take shorter trips, 39% will take fewer
trips)
Cost/affordability (65%) is nearly twice as important to
respondents as other factors such as trip length (38%) and trip
type (35%) when planning a vacation.
- US: Cost/affordability (62%), trip length (41%), trip type
(36%)
- UK: Cost/affordability (71%), trip length (45%), trip type
(45%)
- AUS: Cost/affordability (72%), trip length (45%), trip type
(32%)
- JP: Cost/affordability (71%), trip length (27%), trip type
(35%)
- SG: Cost/affordability (63%), trip length (38%), trip type
(21%)
Top Destinations
- Dates of search: January 10 - April 10, 2023
- Dates of travel: May 29 - August 31,
2023
Global
Overall
|
Domestic
|
International
|
1. Paris,
France
|
1. Orlando,
U.S.
|
1. Paris,
France
|
2. London,
U.K.
|
2. Myrtle Beach,
U.S.
|
2. London,
U.K.
|
3. Rome,
Italy
|
3. Las Vegas,
U.S.
|
3. Rome,
Italy
|
4. Cancun,
Mexico
|
4. Honolulu,
U.S.
|
4. Cancun,
Mexico
|
5. Barcelona,
Spain
|
5. London,
U.K.
|
5. Barcelona,
Spain
|
6. New York City,
U.S.
|
6. New York City,
U.S.
|
6. Punta Cana,
Caribbean
|
7. Antalya,
Turkey
|
7. Key West,
U.S.
|
7. Antalya,
Turkey
|
8. Punta Cana,
Caribbean
|
8. Lahaina,
Hawaii
|
8. Amsterdam,
Netherlands
|
9. Orlando,
U.S.
|
9. Ocean City,
MD.
|
9. New York City,
U.S.
|
10. Amsterdam,
Netherlands
|
10. Chicago,
Ill.
|
10.
Singapore
|
United States
Rank
|
Domestic
|
International
|
1.
|
Orlando,
Fla.
|
Cancun,
Mexico
|
2.
|
Myrtle Beach,
S.C.
|
Paris,
France
|
3.
|
Las Vegas,
Nev
|
Punta Cana, Dominican
Republic
|
4.
|
Honolulu,
Hawaii
|
London, U.K.
|
5.
|
New York City,
N.Y.
|
Cabo San Lucas,
Mexico
|
6.
|
Key West,
Fla.
|
Rome, Italy
|
7.
|
Ocean City,
MD.
|
Bavaro, Dominican
Republic
|
8.
|
Lahaina,
Hawaii
|
Playa del Carmen,
Mexico
|
9.
|
Chicago,
Ill.
|
Providenciales, Turks
and Caicos
|
10.
|
Nashville,
Tenn.
|
Montego Bay,
Jamaica
|
United Kingdom
1.
|
London
|
Benidorm,
Spain.
|
2.
|
Edinburgh
|
Antalya,
Turkey
|
3.
|
Blackpool
|
Paris,
France
|
4.
|
Liverpool
|
Barcelona,
Spain
|
5.
|
Manchester
|
Costa Adeje,
Spain
|
6.
|
York
|
Amsterdam, The
Netherlands
|
7.
|
Bournemouth
|
Dubai,
U.A.E.
|
8.
|
Glasgow
|
Rome, Italy
|
9.
|
Brighton
|
New York City,
U.S.
|
10.
|
Newquay
|
Albufeira,
Portugal
|
Australia
Rank
|
Domestic
|
International
|
1.
|
Sydney
|
London, U.K.
|
2.
|
Melbourne
|
Singapore,
Singapore
|
3.
|
Cairns
|
Paris,
France
|
4.
|
Port Douglas
|
Legian,
Indonesia
|
5.
|
Brisbane
|
Seminyak,
Indonesia
|
6.
|
Darwin
|
Sanur,
Indonesia
|
7.
|
Surfers
Paradise
|
Rome, Italy
|
8.
|
Noosa
|
Kuta,
Indonesia
|
9.
|
Broadbeach
|
Nusa Dua,
Indonesia
|
10.
|
Palm
Cove
|
Ubud,
Indonesia
|
Japan
Rank
|
Domestic
|
International
|
1.
|
Chuo
|
Honolulu,
U.S.
|
2.
|
Onna-son
|
Seoul, South
Korea
|
3.
|
Miyakojima
|
Paris,
France
|
4.
|
Naka
|
Bangkok,
Thailand
|
5.
|
Naha
|
Singapore,
Singapore
|
6.
|
Urayasu
|
London, U.K.
|
7.
|
Ishigaki
|
Da Nang,
Vietnam
|
8.
|
Minato
|
Rome, Italy
|
9.
|
Sendai
|
Ubud,
Indonesia
|
10.
|
Konohana
|
Anaheim,
Indonesia
|
Singapore
Rank
|
Domestic
|
International
|
1.
|
Singapore
|
Bangkok,
Thailand
|
2.
|
-
|
Hong Kong,
China
|
3.
|
-
|
Seoul, South
Korea
|
4.
|
-
|
Chuo, Japan
|
5.
|
-
|
London,
U.K.
|
6.
|
-
|
Paris,
France
|
7.
|
-
|
Kuala Lumpur,
Malaysia
|
8.
|
-
|
Seminyak,
Indonesia
|
9.
|
-
|
Shinjuku,
Japan
|
10.
|
-
|
Osaka, Japan
|
Most popular day and week to travel by country - June 01 to August 31, 2023
Country
|
Most Popular Day of
Travel
|
Most Popular Week of
Travel
|
United
States
|
June 03
|
June 12 - July
18
|
United
Kingdom
|
June 30
|
May 29 - June
04
|
Australia
|
June 30
|
June 26 - July
02
|
Japan
|
June 30
|
May 29 - June
04
|
Singapore
|
June 11
|
May 29 - June
04
|
Methodology
The data cited in this release was
gathered and analyzed from two key sources:
A Tripadvisor Consumer Sentiment Survey, based on data drawn
from an online survey of over 2,400 consumers, in partnership with
Qualtrics, conducted between March 17-27,
2023 across six countries - Australia, Italy, Japan,
Singapore, U.K. & U.S.
Site behavioral data sourced from first party traffic data on
the Tripadvisor platform, gathered between January 10 2023- April
10 2023, for searches made by travelers in the U.S., U.K.,
Australia, Japan and Singapore for travel between June 01 through August 31, 2023.
Authors
This report was compiled by Tripadvisor's
research (Alice Jong) and
communications (Duncan Skehens) teams in partnership with survey
results conducted by Qualtrics Research.
About Tripadvisor
Tripadvisor, the world's largest
travel guidance platform*, helps hundreds of millions of people
each month** become better travelers, from planning to booking to
taking a trip. Travelers across the globe use the Tripadvisor site
and app to discover where to stay, what to do and where to eat
based on guidance from those who have been there before. With more
than 1 billion reviews and opinions of nearly 8 million businesses,
travelers turn to Tripadvisor to find deals on accommodations, book
experiences, reserve tables at delicious restaurants and discover
great places nearby. As a travel guidance company available in 43
markets and 22 languages, Tripadvisor makes planning easy no matter
the trip type. The subsidiaries of Tripadvisor, Inc. (Nasdaq:
TRIP), own and operate a portfolio of travel media brands and
businesses, operating under various websites and apps.
* Source: SimilarWeb, unique users de-duplicated
monthly, March 2023
** Source: Tripadvisor internal log
files
TRIP-G
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SOURCE Tripadvisor