ESPN Journalist Holly Rowe, Former Twitter Top Sports Exec TJ
Adeshola to Join
NEW
YORK and CANNES,
France, May 2, 2023 /PRNewswire/ -- Stagwell
(NASDAQ: STGW), the challenger network built to transform
marketing, announced its second round of talent and brand partners
joining programming at Sport Beach following the first announcement
last month. The network's flagship venue at the Cannes Lions
International Festival of Creativity 2023 (Cannes Lions),
Sport Beach is built for brands, platforms and
athletes to tap into the cultural zeitgeist of sport and
explore the power of fandom.
Partners will lead conversations to advance
important topics across entrepreneurship, equity, emerging tech,
and more.
Sport Beach partners will lead conversations to advance
important topics across entrepreneurship, equity, emerging
technology, community building, creativity in sport, and more, as
well as participate in a number of formats, including:
- Morning workouts
- Pickleball tournament
- Coaching
- Pickup games
- Product integration
- Live interviews
Athletes
- Carmelo Anthony
(basketball) – 10-time NBA All-Star, entrepreneur and
philanthropist, Carmelo Anthony has
led a storied career as a three-time Olympic gold medalist and
number nine on the NBA's all-time scoring list. Anthony's
incredible career has continued to pave the way for his many other
business ventures and philanthropic efforts including his wine
estate brand VII(N)-The Seventh Estate, production
company Creative 7, lifestyle brand STAYME7O, as
well as his work as the co-founder of The Social Change Fund which
aims to support and invest in critical and timely issues that
impact the Black community.
- Marko Cheseto (marathon) – Marko is a Kenyan
All-American athlete in track and field and cross country running.
In 2019, he set a world record for a marathon by a double
amputee. Then he turned around and beat it in 2021. He is
also the founder of the Alaskena Academy, a school in his hometown
in Kapenguria, Kenya. The school
is a home to 167 students and serves as a youth empowerment center.
He currently lives in Orlando,
Fla.
- Mack Hollins (football) –
Mack is an NFL wide receiver who recently joined the Atlanta
Falcons, and previously played with the Las Vegas Raiders, Miami
Dolphins and Philadelphia Eagles, including being a major part of
the Eagles Super Bowl Championship team in 2018. He started
"Mack Book Mondays" and "Fast Fact Fridays" to help drive
accessibility to education, especially in underserved populations.
A passionate advocate for inclusion, he was named a Special
Olympics "Global Ambassador" in 2020.
- Vanita Krouch (flag football)
– Vanita Krouch is a 2022
member of the U.S. Women's Flag National Team. She has been a
member of the national team since 2016, winning gold at the IFAF
World Championships in 2018 and 2021 as starting quarterback and
team captain. She was recently featured in in the NFL's Super Bowl
LVII advertisement, "Run With It," the top 2 rated commercial by
2023 USA Today AdMeter.
- Brandon Marshall
(football) – A top wide receiver in the NFL for 12 years,
he is redefining what is means to be an athlete as the creator of
the wildly successful podcast, I Am Athlete (IAA), which tackles
essential and controversial topics around sports, culture, and
society. Marshall is also the founder and CEO of lifestyle wellness
brand, House of Athlete and HOA+, through which he continues to
serve his community by raising awareness and providing access to
mental and physical health resources.
- Paul and Mike Rabil
(lacrosse) – Paul Rabil is a
former professional lacrosse player and considered one of the best
lacrosse players of all time. With his brother and Co-Founder Mike,
the Rabils started the Premier Lacrosse League (PLL). Over four
years, they built a league, established a network partnership with
ESPN, and struck deals with corporate partners that include
Ticketmaster, Cash App, Adidas, BOSE, Progressive Insurance,
Champion, Gatorade, Michelob Ultra and more. In 2022, the Rabils
were executive producers on "Fate of a Sport," an ESPN documentary
about the building of the PLL.
- Annika Sörenstam (golf) – Often regarded as the greatest
female golfer of her generation, Annika rewrote the LPGA and Ladies
European Tour record books, won countless awards, and changed the
way women's golf was played, viewed, and covered during her
15-year, Hall-of-Fame career.
- Aly Wagner (soccer) – Aly
is a co-founder of the National Women's Soccer League's
San Francisco franchise, sports
broadcaster, and retired soccer midfielder who last played for Los
Angeles Sol of Women's Professional Soccer and the United States women's national soccer
team. She is a two-time Olympic gold medalist and two-time FIFA
Women's World Cup bronze medalist.
- James Worthy (basketball)
– Is a celebrated former professional basketball player who played
his entire professional career with the Los Angeles Lakers.
Nicknamed "Big Game James," today he is a sports commentator,
television host, analyst, and philanthropist who speaks frequently
about the value of teamwork.
Brand Partners
- Recess Pickleball – Bringing the Beach's pickleball
tournament to life – the first Recess Pickleball tournament to hit
the Croisette on the French Riviera – Recess is a lifestyle brand
that builds pickleball paddles that look as fun and approachable as
the sport itself. Inspired by the founding partners' elementary
school roots – they used to play together at recess – Recess
Pickleball was born in 2021 and brings that wholesome recess
feeling to people of all ages, encouraging them to take a break,
have fun, and play.
- USA Track & Field –
Based in Indianapolis,
USA Track & Field is the
National Governing Body for track and field, long distance running,
and race walking in the United
States. USATF encompasses the world's oldest organized
sports, the most-watched events of Olympic broadcasts, the number
one high school and junior high school participatory sport, and
more than 30 million adult runners in the
United States.
- Wilson – Chicago,
USA-based Wilson Sporting Goods
Co. will be the Beach's "official ball of everything." Wilson is
the world's leading manufacturer of high-performance sports
equipment, apparel, footwear, and accessories. The company brings
more than a century of innovation, history and heritage across many
sports including racquet sports, baseball, softball, football,
basketball, volleyball, soccer and golf. The brand also offers
Wilson Sportswear inclusive of athletic lifestyle and performance
apparel for all to live like an athlete.
Journalists, Commentators and Moderators
- TJ Adeshola – Will serve as a senior advisor and
moderator on the Beach. He is a leader at the intersection of tech,
media, and culture. Most recently, he led the Global Media
Partnerships team at Twitter, providing strategic
consulting for the world's largest media properties across
sports, gaming, entertainment and news. TJ has appeared on CNBC,
Good Morning America, ESPN, NBA TV, NFL Network and more.
- Holly Rowe (ESPN) – An
American sports telecaster, Rowe has worked for more than 20 years
as one of ESPN's most versatile commentators covering college
basketball and football. Rowe won the 2022 Sports Emmy for
Outstanding Personality/Reporter and was the 2022 recipient of the
Mel Greenberg National Media Award from the Women's Basketball
Coaches Association (WBCA). She will enter the Naismith Basketball
Hall of Fame as the Curt Gowdy Electronic Media Contributor for
2023, in August.
Previously announced talent and brand partners include
Maria Sharapova, Allyson Felix, Spencer
Dinwiddie, Erin Andrews,
Axios, Diageo, Penske Media Corporation, United Airlines and more.
Stagwell invites brands, athletes, sports leagues/teams, media
platforms, journalists, and other interested parties who would like
to partner on the ground to reach out
to cannescomms@stagwellglobal.com for more
information.
Sport Beach will be produced by TEAM Enterprises in partnership
with Cheerful Twentyfirst. Stagwell's 72andSunny, Anomaly,
Allison+Partners, Assembly, Code and Theory, Colle McVoy, Doner, Forsman & Bodenfors,
GALE, Instrument, National Research Group and Stagwell Marketing
Cloud will drive the conversation.
About Stagwell
Stagwell is the challenger network built to transform marketing. We
deliver scaled creative performance for the world's most ambitious
brands, connecting culture-moving creativity with leading-edge
technology to harmonize the art and science of marketing. Led by
entrepreneurs, our 13,000+ specialists in 34+ countries are unified
under a single purpose: to drive effectiveness and improve business
results for their clients. Join us
at www.stagwellglobal.com.
Media Contact
Sarah
Arvizo
pr@stagwellglobal.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/sports-icons-carmelo-anthony-annika-sorenstam-brandon-marshall-james-worthy-wilson-usa-track--field-recess-pickleball-among-slate-of-new-partners-at-stagwells-stgw-sport-beach-at-cannes-lions-2023-301813201.html
SOURCE Stagwell Inc.