MIAMI, Nov. 14,
2022 /PRNewswire/ -- Dolphin Entertainment, Inc.
(NASDAQ: DLPN) has brought leading influencer marketing agency
Socialyte into its family of best-in-class entertainment marketing
agencies. New York-based
Socialyte joins Los Angeles-based
influencer marketing agency Be Social within Dolphin, alongside
preeminent Entertainment PR firms 42West, Shore Fire Media and The
Door, and creative agency Viewpoint.
Launched in 2011, Socialyte is an influencer marketing
powerhouse, with teams in New
York, Los Angeles,
Miami and Nashville representing some of the most
sought-after creators, from digital-only to celebrity-level talent.
Socialyte has a client roster of more than 125 market-leading
influencers, including Jana Kramer,
Lauren Bushnell Lane, Catt
Sadler, Mary Fitzgerald and
Wendy Nguyen of Wendy's Lookbook, to
name a few. Socialyte secures thousands of campaigns for its
talent each year with such leading brands as Amazon, American
Express, Bose, Cartier, Dyson, Honest, Olay, Target and
more.
Lytehouse, Socialyte's sister agency, represents some of the
world's most iconic brands, providing the full suite of services
for influencer campaigns, from strategy and casting, through
execution and delivery, with in-depth analytics and reporting. The
company delivers hundreds of campaigns annually, with current and
recent clients including Airbnb, Amazon, American Express,
Ann Taylor, Armani Beauty, Audi,
Boll & Branch, Clarisonic, Conde
Nast, Etsy, Keurig Dr. Pepper, Michael Kors, Nutribullet,
Perrier, Prada, Ralph Lauren and W
Hotels.
"Socialyte's client roster speaks for itself, and we are so
thrilled to welcome the company into the Dolphin family," states
Dolphin CEO Bill O'Dowd. "Led
by an absolutely terrific senior management team with deep industry
experience, Socialyte enjoys a sterling reputation for white-glove
customer service. From Socialyte's base in New York and Be Social's base in Los Angeles, we believe we have established
the absolute bi-coastal market leader in influencer marketing."
"Influencer marketing is a strong growth area for the industry
in general, and for Dolphin in particular," continued O'Dowd.
"We now have tremendous scale in this incredibly fast-growing
vertical, which provides clients greater choice in influencer
partners, unmatched expertise across the fashion, beauty, lifestyle
and entertainment industries, and the ability to expand quickly
into new platforms and influencer groups across a dynamic, evolving
marketplace."
Evan Luzzatto, Chairman of
Socialyte, adds: "The group of marketing companies that Dolphin has
under one roof is astonishing, each of which is a leader in their
respective vertical. The depth and breadth of their
relationships across every major area of lifestyle and
entertainment is unparalleled. We ultimately decided to join
Dolphin because we know it will unlock the greatest potential for
Socialyte and Lytehouse, benefitting the creators we represent, as
well as our marquee brand clients. For over a decade,
Socialyte's work has helped shape influencer marketing, and the
overall creator ecosystem. This partnership will enable us to
shape the industry for many, many years to come."
Socialyte will work alongside new sister agency Be Social, a
leading influencer marketing agency in its own right, based in Los
Angeles. Be Social manages nearly 100 top creators, including
Remi Ishizuka, Becca Tilley, Witney
Carson, Christine Le, and The
LadyGang, and runs influencer campaigns for a variety of leading
brands, including Canva and Lulu's. Together, Be Social + Socialyte
represent over 200 leading creator talent with hundreds of millions
of followers on social media. Socialyte and Be Social
operating under one roof immediately creates an unrivalled
bi-coastal combination within the influencer marketing
industry.
By joining Dolphin's Super Group of Entertainment Marketing
agencies, Socialyte now has access to the resources and
relationships of industry leading PR firms 42West (Film +
Television), Shore Fire Media (Music) and The Door (Culinary,
Hospitality and Consumer Products), as well as award-winning
creative agency Viewpoint. Collectively, the Dolphin
companies represent over 1,000 clients, including global
celebrities, feature films, television series, streaming services,
musicians, venues, festivals, video game publishers, eSports teams
and leagues, culinary celebrities, hotels, toy companies, consumer
product brands and Web3 projects, as well as awards campaigns for
nominees in over 100 Oscar, Emmy and Grammy categories in 2022
alone.
"I'm beyond excited to be working alongside the incredible
businesses at Dolphin Entertainment, including Ali and the team at
Be Social as well as the very best PR firms in the entertainment
industry," stated Socialyte President, Sarah Boyd. "Not only will the synergies
between our companies set us and our clients up for continued
success, but with the power of the full Dolphin team behind us, we
can now best deliver on our talent's limitless creative ideas and
ambition."
Socialyte and its 40-employee team will continue to operate
under its own name out of Dolphin's New
York and L.A. offices, with Sarah
Boyd remaining as CEO, and its entire senior leadership team
and full staff welcomed into the Dolphin family of agencies.
Furthermore, Socialyte Chairman Evan
Luzzatto will continue as an advisor to Dolphin CEO
Bill O'Dowd.
K&L Gates LLP served as legal counsel to Dolphin
Entertainment. FTI advised Socialyte on the transaction, and
Rooney Nimmo served as legal counsel
to Socialyte.
About Dolphin Entertainment
Dolphin Entertainment is a leading independent entertainment
marketing and production company. Through our subsidiaries 42West,
The Door, Shore Fire Media and B/HI (a division of 42West), we
provide expert strategic marketing and publicity services to many
of the top brands, both individual and corporate, in the film,
television, music, gaming and hospitality industries. All three PR
firms have been ranked among the most recent Observer's "Power 50"
PR Firms in the United States.
Viewpoint Creative and Be Social complement their efforts with
full-service creative branding and production capabilities as well
as social media and influencer marketing services. Dolphin's legacy
content production business, founded by Emmy-nominated CEO
Bill O'Dowd, has produced multiple
feature films and award-winning digital series, and has recently
entered into a multi-year agreement with IMAX to co-produce feature
documentaries. In early 2022, Dolphin launched WCIP (pronounced We
Come In Peace), its new marketing, consulting and communications
agency focused solely on developing and marketing blockchain,
metaverse and Web3 projects and initiatives, for both current and
future clients, as well as wholly-owned project investments. To
learn more, visit: https://www.dolphinentertainment.com.
About Socialyte
Socialyte is a digital influencer & celebrity talent
management agency that has been at the forefront of influencer
management since its inception in 2011. Socialyte exclusively
represents over 100 sought-after creators from digital-only to
celebrity-level talent, facilitating sponsorships, brand licensing,
and creative strategy to build influencer partnerships in the
digital space. Lytehouse is a creative, full-service influencer
marketing agency that helps brands achieve and surpass business
goals through the power of digital influence. Comprising leading
casting directors, talent strategists, brand partnership managers,
and creative producers, Lytehouse works with brand partners at
every stage of the influencer marketing campaign process to deliver
a 360-degree digital strategy that achieves brand goals.
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SOURCE Dolphin Entertainment