Amazon Selects DraftKings as a Sponsor and the Exclusive Pregame and In-Game Odds Provider for Thursday Night Football on Prime Video
September 13 2022 - 8:30AM
DraftKings Inc. (Nasdaq: DKNG) announced today that Amazon (Nasdaq:
AMZN) has selected DraftKings as a sponsor for Thursday Night
Football (“TNF”) on Prime Video. The multi-year collaboration
between DraftKings and Amazon will deliver fans engaging pregame
content and unique betting offers every Thursday throughout the NFL
season, beginning September 15, 2022.
“The NFL season is the most active time of year
for our customers, so collaborating with one of the world's leading
technology brands in order to offer engaging content to viewers of
TNF on Prime Video is a tremendous opportunity for DraftKings,”
said Stephanie Sherman, Chief Marketing Officer of DraftKings.
“Prime Video is an innovator in live content and we both have a
similar focus on constantly improving our customers’ experiences.
We look forward to working with Amazon to bring millions of viewers
a premium and enhanced experience during TNF on Prime Video all
season long and for years to come.”
As part of the multi-year agreement, TNF will
contain DraftKings integrations in the live pregame, including odds
and additional sports betting insights. DraftKings and Amazon will
also collaborate on TNF-themed offerings, including same-game
parlays, which will be available on the DraftKings Sportsbook
app.
“We are thrilled to collaborate with DraftKings
to bring fans more insights and excitement as part of the TNF
viewing experience,” said Danielle Carney, Head of NFL Sales,
Amazon Ads. “DraftKings content will contribute to lively pregame
discussions, fan engagement and, perhaps, some bold predictions
from our on-air talent.”
DraftKings’ content will be featured in all 15
TNF games during the 2022 NFL season, beginning on Thursday,
September 15, 2022 when the Los Angeles Chargers face the Kansas
City Chiefs. Fans can view all the latest information and the full
2022 TNF schedule by visiting Amazon’s Prime website here. Eligible
fans can find the latest betting markets, daily fantasy contests
and more by downloading the DraftKings Sportsbook and Daily Fantasy
apps here. To become a DraftKings Dynasty Rewards member,
visit sportsbook.draftkings.com/dynasty.
An active member of the American Gaming
Association (“AGA”), DraftKings is committed to promoting the
AGA’s Have A Game Plan.® Bet Responsibly™ public service
campaign, which educates customers on responsible gaming best
practices such as establishing and adhering to a budget and only
engaging with legal, regulated operators. Additionally, DraftKings
is committed to creating inclusive and responsible pathways for
people to build, create, imagine and innovate through
the DraftKings S.E.R.V.E.S. program.
About DraftKings
DraftKings Inc. is a digital sports
entertainment and gaming company created to fuel the competitive
spirit of sports fans with products that range across daily
fantasy, regulated gaming and digital media. Headquartered in
Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul
Liberman, DraftKings is the only U.S.-based vertically integrated
sports betting operator. DraftKings is a multi-channel provider of
sports betting and gaming technologies, powering sports and gaming
entertainment for operators in 17 countries. The company operates
iGaming in 5 states through its DraftKings brand, as well as
operating Golden Nugget Online Gaming, an award-winning iGaming
product and iconic gaming brand, in 3 states. DraftKings’
Sportsbook is live with mobile and/or retail betting operations in
the United States pursuant to regulations in 19 states and in
Ontario, Canada. DraftKings’ daily fantasy sports product is
available in 6 countries internationally with 15 distinct sports
categories. DraftKings is both an official daily fantasy and sports
betting partner of the NFL, NBA, MLB, NHL, PGA TOUR and UFC as well
as an official daily fantasy partner of NASCAR. Launched in August
2021, DraftKings Marketplace is a digital collectibles ecosystem
designed for mainstream accessibility that offers curated NFT drops
and supports secondary-market transactions. DraftKings also owns
Vegas Sports Information Network (VSiN), a multi-platform broadcast
and content company.
Forward-Looking Statements
Certain statements made in this press release
are “forward looking statements” within the meaning of Section 21E
of the Securities Exchange Act of 1934, as amended, and the Private
Securities Litigation Reform Act of 1995. When used in this press
release, the words “estimates,” “projected,” “expects,”
“anticipates,” “forecasts,” “plans,” “intends,” “believes,”
“seeks,” “may,” “will,” “should,” “future,” “propose” and
variations of these words or similar expressions (or the negative
versions of such words or expressions) are intended to identify
forward-looking statements. These forward-looking statements are
not guarantees of future performance, conditions or results, and
involve a number of known and unknown risks, uncertainties,
assumptions and other important factors, many of which are outside
DraftKings’ control, that could cause actual results or outcomes to
differ materially from those discussed in the forward-looking
statements. For a discussion of additional risks and uncertainties,
which could cause actual results to differ from those contained in
the forward-looking statements, see DraftKings’ filings with the
U.S. Securities and Exchange Commission. DraftKings does not
undertake any obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by law.
DraftKings Media Contactmedia@draftkings.com
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