Next-Generation Adobe Analytics Delivers Customer Insights From Streaming Media and the Metaverse
June 14 2022 - 9:00AM
Business Wire
- New data sources make Adobe Analytics industry’s first true
omnichannel analytics product
- New Adobe Analytics service makes the transition from other
analytics solutions seamless
- Brands of all sizes including Albertsons Companies, Amazon
Web Services, Bridgestone, General Motors, Marriott Hotels, PGA
TOUR and Sephora rely on Adobe Analytics to deliver great customer
experiences
Adobe (Nasdaq:ADBE) today announced new services in Adobe
Analytics, delivering a single workspace for brands to unify data
and insights across all media types, now including the metaverse
and streaming media. With global brands adopting Adobe Analytics,
Adobe also introduced a new service to seamlessly transition data
from other analytics products while preserving historical
compliance with regulations such as Global Data Protection
Regulation (GDPR) and California Consumer Privacy Act (CCPA).
Brands can drive true omnichannel analysis through Customer Journey
Analytics, for deeper insights on new consumer behaviors.
“Delivering personalized customer experiences is a top priority
for every business in every industry, and the key to making it
happen is connecting real-time insights across all aspects of the
customer journey,” said Amit Ahuja, senior vice president, Adobe
Experience Cloud platform and products at Adobe. “With support for
metaverse and streaming media channels, Adobe Analytics continues
to lead the industry as the only true omnichannel analytics
solution for customer engagement.”
Adobe Analytics is the solution of choice across industries,
providing insights for brands to understand the effectiveness of
cross-channel experiences and marketing campaigns. In the retail
sector, nine of the top 10 U.S. brands rely on Adobe Analytics to
understand shopper journeys that move from online to in-store. In
travel, eight of the top 10 hotel chains and seven of the top 10
U.S. airlines lean on Adobe to enhance digital services as demand
picks back up. Adobe Analytics is also leveraged by eight of the
top 10 financial services institutions, nine of the top 10 media
companies and eight of the top 10 healthcare companies. It is
widely used across the public sector and educational institutions
as well.
A Single Workspace for Omnichannel Data As consumer
habits change and more daily life moves online, brands have had to
connect more data sources in areas such as e-commerce, social media
and support centers, to form a clear picture of customer
engagement. At the same time, a growing audience around streaming
media and immersive experiences has created new opportunities for
forward-looking teams. Adobe is introducing new innovations to help
brands capitalize on these trends:
- The Metaverse: Adobe Analytics is at the forefront of
supporting data from emerging channels, including voice assistants
and the connected car. Today, Adobe is previewing support for
metaverse analytics, as more brands begin to embrace immersive and
3D experiences. With a rearchitected platform, Adobe can now
seamlessly extend the reach of Adobe Analytics to new and emerging
channels. In the metaverse, brands will be able to measure and
analyze specific events, such as the volume of engagement with 3D
objects and immersive experiences, as well as collecting
interactions across multiple metaverses. This data can then be
combined with insights across other channels like the website or
mobile app, to understand changing consumer preferences. With Adobe
Creative Cloud and immersive design tools like Adobe Substance 3D,
Adobe is uniquely positioned to help brands design, deliver,
measure and monetize experiences in the metaverse.
- Streaming media: While streaming is a key investment for
the entertainment industry, other sectors such as retail and
banking continue to prioritize video and audio content. Adobe is
introducing new capabilities today for brands to understand how
streaming fits into the overall customer journey. Through Customer
Journey Analytics (CJA), teams can tie digital media consumption to
engagement on other channels like social media, websites and
offline channels. A retailer, for instance, can see the types of
content that drive social engagement and/or in-store activity to
deliver personalization and drive retention efforts.
- Partner ecosystem: Adobe now has hundreds of third-party
integrations with top technology solutions including AppsFlyer,
Branch.io, BrightEdge, Genesys, Hootsuite, Invoca and Medallia.
Each is accessible in the Adobe Exchange marketplace, and Adobe now
has a community of over 4,300 active partners across technology
providers, system integrators, agencies and developers. This
enables brands to combine data sources – from chatbots to call
centers to advertising campaigns – with Adobe Analytics behavioral
data to understand customer experiences holistically.
Seamless Adoption of Adobe Analytics Adobe introduced a
new service today that makes it easy for businesses across
industries to switch to Adobe Analytics:
- Seamlessly bring data together: Brands are sitting on
mountains of data, as the digital economy continues to expand. With
the bulk data insertion API now available, teams can move or
activate any volume of historical data into Adobe Analytics. It
covers any online or offline channel, allowing brands to transition
data sources from point-of-sale devices, CRM systems and mobile
applications.
- Intelligent data mapping: Data preparation is a major
hurdle for brands during the migration process, as teams often have
to reformat their data to fit a new analytics platform. Adobe
Analytics is providing flexibility for brands to bypass the
preparation work, while also avoiding data destruction. As data
comes through, Adobe Analytics preserves the underlying structure,
while also suggesting new ways to measure the customer journey.
Brands can also retroactively apply dimensions to historical data,
such as new attribution models.
About Adobe Adobe is changing the world through digital
experiences. For more information, visit www.adobe.com.
© 2022 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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Public relations contact Kevin Fu Adobe kfu@adobe.com
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