Super League Gaming, (Nasdaq: SLGG), a leading
network of metaverse games, monetization tools, and content
channels, today announced the introduction of five characters from
the new DreamWorks Animation feature film, The Bad Guys (in
theaters April 22), into the gaming metaverse. DreamWorks
Animation, a division of the Universal Filmed Entertainment Group
within NBCUniversal, is Super League’s first partner showcasing its
recently launched innovative 3D ad units. The promotional campaign,
designed to excite gaming communities around the film’s
unforgettable characters, leverages Super League’s innovative 3D
interactive ad units and international advertising network, which
reaches more than 75mm young gamers monthly.
Universal Pictures, which releases all DreamWorks Animation
films, has pioneered a new way to create connections with young
audiences. With this new campaign, The Bad Guys characters come to
life in front of a player’s eyes every time a player passes by. As
they encounter pre-programmed dialogue boxes that trigger exciting
and fun conversation, gamers can get to know and start bonding with
the film’s colorful characters prior to the film’s April 22
release. In just the first four days of the program, the collection
of ad units, including The Bad Guys billboards, animated GIFs, and
3D ads, generated more than 10 million impressions of at least 10
seconds in duration, and were seen by more than 2.2 million unique
players. More significantly, players self-selected to interact with
the 3D characters for more than 42 days of total chat time,
yielding a 62% engagement rate. This rate is substantially greater
than the average Tik Tok engagement rates of 1.5-16% (source:
Funnel.io), which is highest among social media platforms. In
addition, the campaign featured the prompt "We are going to pull
off the ultimate heist and go from bad to good! See us in movie
theaters April 22! Will you watch?" 79% of users responded ‘Yes.’
Bottom line: The Bad Guys and Super
League’s 3D ads are good in
game!
Super League’s full suite of ad formats come fully equipped with
robust performance analytics, now optimized for 3D units, offering
critical measurement around key metrics, including engagement rate,
response rate, chat time, exposure time, reach, and complete
audience demographics. This is the first of many campaigns that
will allow players inside Roblox to interact and converse with
brands like never before.
“At DreamWorks Animation and Universal Pictures, we are
committed to innovation and creating unforgettable characters that
thrill, amuse and entertain audiences of all ages, so we are
delighted to help introduce DreamWorks’ incredible Bad Guys to the
world through Super League Gaming and the gaming metaverse,” said
Nicole Schlegel, Vice President of Global Digital Marketing for
Universal Pictures. “We have zero doubt that gamers will have a
blast as they meet and interact with these characters and that it
will enrich their experience with The Bad Guys when the film
arrives in theaters on April 22.”
“The ability to bring these characters to life at scale takes
in-game experience to a whole new level,” said Mike Wann, Chief
Strategy Officer for Super League. “These products are able to
create authentic, exciting interactions with new personalities, and
delight players with engaging new activities in the gaming
metaverse. This new format not only brings deep insights for
brands, but also incremental monetization for game developers - all
while increasing in-game dwell time.”
DreamWorks Animation’s The Bad Guys opens in
theaters April 22, 2022
About The Bad
Guys
Nobody has ever failed so hard at trying to be good as The Bad
Guys.
In the new action comedy from DreamWorks Animation, based on the
New York Times best-selling book series, a crackerjack criminal
crew of animal outlaws are about to attempt their most challenging
con yet—becoming model citizens.
Never have there been five friends as infamous as The Bad
Guys—dashing pickpocket Wolf (Academy Award® winner Sam Rockwell,
Three Billboards Outside Ebbing, Missouri), seen-it-all safecracker
Snake (Marc Maron, GLOW), chill master-of-disguise Shark (Craig
Robinson, Hot Tub Time Machine franchise), short-fused “muscle”
Piranha (Anthony Ramos, In the Heights) and sharp-tongued expert
hacker Tarantula (Awkwafina, Crazy Rich Asians), aka “Webs.”
But when, after years of countless heists and being the world’s
most-wanted villains, the gang is finally caught, Wolf brokers a
deal (that he has no intention of keeping) to save them all from
prison: The Bad Guys will go good.
Under the tutelage of their mentor Professor Marmalade (Richard
Ayoade, Paddington 2), an arrogant (but adorable!) guinea pig, The
Bad Guys set out to fool the world that they’ve been transformed.
Along the way, though, Wolf begins to suspect that doing good for
real may give him what he’s always secretly longed for: acceptance.
So when a new villain threatens the city, can Wolf persuade the
rest of the gang to become … The Good Guys?
The film co-stars Zazie Beetz (Joker), Lilly Singh (Bad Moms)
and Emmy winner Alex Borstein (The Marvelous Mrs. Maisel).
From a screenplay by Etan Cohen (Tropic Thunder, Madagascar:
Escape 2 Africa) based on the blockbuster Scholastic books by Aaron
Blabey, The Bad Guys is directed by Pierre Perifel (animator, the
Kung Fu Panda films), making his feature-directing debut. The film
is produced by Damon Ross p.g.a. (development executive Trolls, The
Boss Baby, co-producer Nacho Libre) and Rebecca Huntley p.g.a.
(associate producer, The Boss Baby). The executive producers are
Etan Cohen, Aaron Blabey and Patrick Hughes.
About Super League GamingSuper
League Gaming (Nasdaq: SLGG) builds and operates networks of games,
monetization tools and content channels across metaverse gaming
platforms that empower developers, energize players, and entertain
fans. The company’s solutions provide incomparable access to an
audience consisting of players in the largest global metaverse
environments, fans of hundreds of thousands of gaming influencers,
and viewers of gameplay content across major social media and
digital video platforms. Fueled by proprietary and patented
technology systems, the company’s platform includes access to
vibrant in-game communities, a leading metaverse advertising
platform, a network of highly viewed channels and original shows on
Instagram, TikTok, Snap, YouTube, and Twitch, cloud-based
livestream production tools, and an award-winning esports
invitational tournament series. Super League’s properties
deliver powerful opportunities for brands and advertisers to
achieve impactful insights and marketing outcomes with gamers of
all ages. For more, go to superleague.com.
About DreamWorks AnimationDreamWorks Animation
(DWA), a division of the Universal Filmed Entertainment Group,
within NBCUniversal, a subsidiary of Comcast Corporation, is a
global family entertainment company with feature film and
television brands. The company’s deep portfolio of intellectual
property is supported by a robust, worldwide consumer products
practice, which includes licensing, and location-based
entertainment venues around the world. DWA’s feature film heritage
includes many of the world’s most beloved characters and
franchises, including Shrek and Puss in Boots, Madagascar, Kung Fu
Panda, How to Train Your Dragon, Spirit, Trolls, The Boss Baby and
2022’s The Bad Guys have amassed more than $15 billion in global
box office receipts. DreamWorks Animation’s television studio is
one of the world’s leading producers of high-quality, animated
family programming, reaching consumers in more than 190 countries
with a diverse array of award-winning original content through
streaming and linear broadcasters.
About Universal PicturesUniversal Pictures is a
division of Universal Studios (www.universalstudios.com). Universal
Studios is part of NBCUniversal. NBCUniversal is one of the world’s
leading media and entertainment companies in the development,
production and marketing of entertainment, news and information to
a global audience. NBCUniversal owns and operates a valuable
portfolio of news and entertainment networks, a premier motion
picture company, significant television production operations, a
leading television stations group and world-renowned theme parks.
NBCUniversal is a subsidiary of Comcast Corporation.
CONTACTFor Super LeagueGillian
Sheldongillian.sheldon@superleague.com
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