BEIJING, Nov. 30, 2021 /PRNewswire/ -- Dada Group (Nasdaq:
DADA), China's leading local
on-demand delivery and retail platform and Jiajiayue Group, a
whole-supply-chain and multi-format comprehensive retailer in
China, jointly launched the Online
and Offline Chile E-commerce Festival, which was announced at the
Sixth Chile Week held by Chilean Embassy to China in Beijing. Huijian He, Vice President of Dada
Group and General Manager at JDDJ, and Zhiyi Wang, General Manager of International
Trade at Jiajiayue Group, were invited to attend the event.
During the Online and Offline Chile E-commerce Festival,
Jiajiayue Group's nationwide offline stores are the main channels
for customers to purchase Chile
products and Dada Group's JDDJ becomes the only cooperative online
on-demand retail platform for the event. Through the omni-channel
marketing campaign, the Festival brings high-quality and convenient
Chilean products to customers. At the opening ceremony of Sixth
Chile Week, a Dada rider delivered Chilean featured products, such
as cherries and wine, to the event's guests.
Huijian He, Vice President of Dada Group and General Manager at
JDDJ, said, "The Chile E-commerce Festival is held online and
offline simultaneously for the first time. We are honored that JDDJ
becomes the only cooperative on-demand retail platform for this
event. Together with Jiajiayue Group, we will launch online and
offline marketing campaign and bring consumers with the upgraded
shopping experience of 'online ordering, home delivery within one
hour'."
Zhiyi Wang, General Manager of
International Trade at Jiajiayue Group, said, "During the
Online and Offline Chile E-commerce Festival, nearly 1,000
Jiajiayue's offline stores nationwide and the JDDJ platform will
promote imported products from Chile simultaneously. We will jointly bring
more high-quality and convenient Chilean products, such as cherries
and blueberries to Chinese consumers, and cheer up for the Sixth
Chile Week!"
Dada Group and Jiajiayue Group have established close
partnership since September 2019.
More than 180 Jiajiayue's offline stores have launched on JDDJ
platform, covering 14 provinces and regions in China, including Beijing, Shandong, and Inner Mongolia. Leveraging the
platform's strengths, JDDJ helps Jiajiayue promote its
digitalization and online operations in terms of online traffic,
marketing, order fulfilment, and product management, increasing
online sales and customer base.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfillment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
About Jiajiayue Group
Jiajiayue Group Co., Ltd was founded in June 1981. As a multi-format retailing enterprise
with a complete supply chain based in Shandong Province, Jiajiayue mainly
specializes in hypermarket and supermarket chain business which is
supported by regional Distribution Centers, assured by modern
agricultural bases and food processing centers, featured with
operation of fresh products. In Dec
2016, JJY became a listed company on the main board of
Shanghai Stock Exchange and has officially landed on capital
market.
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SOURCE Dada Group