BATTLE CREEK, Mich.,
July 13, 2021 /PRNewswire/ -- To continue spreading
smiles during family mornings and create even more small wins for
parents, Eggo® announces the release of its all-new Eggoji™
waffles.
Eggoji waffles are a fun twist on the classic Homestyle Eggo
Waffles — with playful animated faces on each waffle, they help
breakfast go from being a high-pressure occasion for parents, to
creating a small win for the whole family to enjoy. From the iconic
smile with heart eyes or the look of tear-jerking laughter, each
box of Eggoji waffles includes up to six different designs to make
any plate full of emotion.
"Eggo is often the one thing parents and their kids can agree on
during chaotic mornings. Parents feel good serving their kids a
delicious, warm breakfast, and kids love eating them," said
Joe Beauprez, Marketing Director of
Eggo. "And now, just in time for World Emoji Day, we've made our
classic Eggo waffles even more exciting for families in the
mornings. What better way for parents to create small wins for
their kids than by serving them – quite literally – smiles on a
plate?"
To build on the smiles created from the new Eggoji waffles, and
to ensure all families can enjoy the happiness that a full belly
brings, Eggo is helping provide up to half a million breakfasts to
No Kid Hungry. To join in, fans should use #EggojiNoKidHungry on
their social posts. For each hashtag shared from July 12 to August 1, Eggo will help provide up to
100 breakfasts to No Kid Hungry, with a maximum donation up to half
a million mealsi. Visit leggowitheggo.com/NoKidHungry to
learn more.
The new Eggoji waffles build on the L'Eggo With Eggo campaign
introduced earlier this year, with the long-time family breakfast
favorite helping parents let go of morning mayhem and embrace small
wins in the morning.
Eggoji waffles are now available at retailers
nationwide. To find Eggoji waffles in your area,
visit www.leggomyeggo.com/eggoji.
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world
where people are not just fed but fulfilled. We are creating better
days and a place at the table for everyone through our trusted food
brands. Our beloved brands include Pringles®, Cheez-It®, Special
K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®,
Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®,
MorningStar Farms® and more. Net sales in 2020 were
approximately $13.8 billion,
comprised principally of snacks and convenience foods like cereal,
frozen foods, and noodles. As part of our Kellogg's® Better
Days purpose platform, we're helping to end hunger and are
committed to creating Better Days for 3 billion people by the end
of 2030. Visit www.KelloggCompany.com or
www.OpenforBreakfast.com.
i $1 can
provide up to 10 meals. Meal equivalency varies during COVID-19
relief. Learn more at NoKidHungry.org/OneDollar
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SOURCE Kellogg Company