American Girl Celebrates 35 Years of Making Herstory and Empowering a Generation of Girls—One Story at a Time
May 04 2021 - 9:00AM
Business Wire
Brand brings back the original six
characters that started it all!
Today, American Girl, a cornerstone in the Mattel (NASDAQ: MAT)
portfolio of purposeful brands, kicks off its yearlong 35th
birthday celebration with the reintroduction of its original
historical characters—Samantha Parkington™, Kirsten Larson™,
Molly McIntire™, Felicity Merriman™, Addy Walker™, and
Josefina Montoya™. Since 1986, the cherished brand known for
helping girls grow up with confidence and character, has created
engaging heroines who have transported millions of girls back in
time—from 1774 to 1944—through books and stories teaching courage,
compassion, confidence, and resilience. Now, these same characters
are about to inspire a new generation to make their own positive
mark on the world.
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American Girl's yearlong 35th birthday
celebration kicks off with the reintroduction of it original six
historical characters, Felicity Merriman, Kirsten Larson, Samantha
Parkington, Addy Walker, Josefina Montoya, and Molly McIntire.
(Photo: Business Wire)
Each of the six original characters comes in its own special
35th Anniversary Collection, featuring a signature 18-inch doll
dressed in her original outfit and authentic accessories, and the
character’s first paperback book in the series with a vintage
cover. In further tribute to the brand’s roots, each set comes
packaged in a retro-inspired American Girl doll box designed for
both new and existing collectors.
“For 35 years, American Girl has created powerful stories with
smart, courageous heroines that have helped shape an entire
generation of women,” said Jamie Cygielman, General Manager of
American Girl. “As we celebrate this major milestone, we’re
thrilled to recognize the very first generation of American girls
who grew up with these beloved, original characters and made them
the phenomenon they are today. Knowing many of these women are now
moms themselves, we look forward to creating special,
multi-generational experiences for families via their shared love
of the brand. We can’t wait to inspire and empower this next
generation with even more relevant products, immersive experiences,
and timeless stories.”
American Girl fans can also celebrate the brand’s 35th birthday
with the following new content and experiences:
New Content &
Experiences
- Available now, Everything I Need to Know
I Learned from American Girl, is a new inspirational book
with full-color illustrations that celebrates the heartfelt and
humorous advice shared by fan-favorite characters.
- For girls who love music, there’s the all-new digital album,
American Girl Get Up and Dance, in partnership with Warner Music
Group. The album includes ten American Girl character-inspired
songs that are, for the first-time, available to download,
including a new release—Happy Birthday,
American Girl—that will have girls singing and toe-tapping
along.
- On May 8th, fans are invited to join American Girl and Magnolia
Bakery for a virtual 35th Birthday
Bash, including a cupcake decorating party with Bobbie
Lloyd, Chief Baking Officer of Magnolia Bakery. The Facebook Live
event will also feature appearances with influencers Rachel Pitzel,
Ava and Leah Clements, and Zooey Miyoshi.
With its roots in children’s publishing, American Girl has
long-championed the belief that strong readers become strong
leaders. This summer, to further support children’s literacy and
ensure access to quality materials to help kids grow as readers,
American Girl is partnering with Save the Children’s U.S. Literacy
program with a gift of more than $100,000 in American Girl books.
This donation brings the brand’s total commitment to more than $9
million in books and funds to the organization.
American Girl has several other exciting events and partnerships
lined up this summer and fall to further celebrate the brand’s rich
legacy and reimagine its future. Visit americangirl.com for more
details about upcoming birthday-themed product releases, can’t-miss
virtual events, and additional 35th anniversary activities
happening throughout the year.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading
global children's entertainment company that specializes in the
design and production of quality toys and consumer products.
Headquartered in Middleton, WI, American Girl offers an inspiring
world of dolls, content, and experiences that nourish a girl’s
spirit and help develop her strength of character. Best-selling
lines include Truly Me™, Girl of the Year™, Bitty Baby®,
WellieWishers™, and American Girl’s classic historical characters.
The company sells products through its award-winning catalogue, on
americangirl.com, in its proprietary U.S. experiential retail
stores, as well as at specialty retailers nationwide. By inspiring
girls to be their best, American Girl has earned the loyalty of
millions and the praise and trust of parents and educators. Connect
with American Girl on:
Facebook: @americangirl Twitter: @American_Girl Instagram:
@americangirlbrand Pinterest: agofficial YouTube: American Girl
MAT-AG
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210504005264/en/
Susan Jevens, American Girl: susan.jevens@americangirl.com Julie
Parks, American Girl: julie.parks@americangirl.com Joanna Hein,
Weber Shandwick: jhein@webershandwick.com
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