MARKHAM, ON, Sept. 29, 2020 /CNW/ -- Today, Nielsen
Connect, Canada's leading provider
of consumer insights, single handedly raised the benchmark of
accuracy for Canadian consumer intelligence with the announced
launch of Homescan Trip Projection. Bringing to light a dual
projection methodology that is unmatched in the industry, Nielsen
Connect's Homescan Trip Projection reduces variance from panel bias
for better coverage and stronger trend consistency. Since 1994,
Nielsen's consumer panel has measured consumer behavior across the
physical and digital retail landscape. Building on this, through
this launch, Nielsen Connect now yields the most accurate read of
Canadian, Omnishopping consumer behavior.
A methodology breakthrough that was a decade in the making, the
launch of Homescan Trip projection brings to the Canadian business
marketplace a dual projection methodology that significantly
reduces panel bias by combining geographic and demographic
representation with shopper trip behaviour. Through Nielsen
Homescan Trip Projection, companies which are looking to make more
informed, faster business decisions are equipped to gain the most
precise, composite view of the Canadian consumer, through Nielsen's
consumer panel lenses of region, household size, life stage,
presence of children, household income, language, size of shopping
basket and frequency of shopping trips.
"We define the industry standard when it comes to consumer panel
methodology, and in today's disruptive consumer landscape, we are
making moves that are more powerful than just touting a large panel
size," said Liz Buchannan, Nielsen's
Consumer Intelligence Leader for North
America. "While the size of our panel is noteworthy, through
investments in our trip projection methodology, we are
significantly improving the panel data quality for the Canadian
market. Given our long standing view into the complex, Canadian
landscape, we know that businesses now more than ever need this
level of accuracy. Our unique approach and enhanced methodology
increases application and reliability of panel data. For our
clients, this means better business decisions with more accurate
data, more consistency over time and across analysis and greater
confidence in insights by preserving the integrity of household
dynamics."
Powered by Nielsen Connect Express, Homescan Trip Projections is
currently available, via Nielsen Web I-Sight, a new online, data
visualization tool that is intuitive, fast and user-level agnostic.
For additional information on Homescan Trip Projections please
click here.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a
global measurement and data analytics company that provides the
most complete and trusted view available of consumers and markets
worldwide. Nielsen is divided into two business units. Nielsen
Global Media provides media and advertising industries with
unbiased and reliable metrics that create a shared understanding of
the industry required for markets to function. Nielsen Global
Connect provides consumer packaged goods manufacturers and
retailers with accurate, actionable information and insights and a
complete picture of the complex and changing marketplace that
companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data
sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on this
knowledge.
An S&P 500 company, Nielsen has operations in over 90
countries, covering more than 90% of the world's population. For
more information, visit www.nielsen.com.
SOURCE Nielsen