Sustainable Cotton Farming Showcased in Episode 2 of HanesBrands’ Behind-the-Scenes Documentary “Crop to Campus”
September 15 2020 - 1:19PM
Business Wire
The seven-part minidocumentary follows three North Carolina
State University students on an all-questions-answered journey from
cotton field to finished T-shirt
In the second episode of filmmaker Rod Murphy’s “Crop to Campus”
apparel sustainability minidocumentary, college students exploring
T-shirt manufacturing visit the operations of a fifth-generation
cotton farmer in North Carolina.
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Katy Powers takes a photo of Sydney
Parker in the middle of a cotton field at Grant Farms in Garysburg,
North Carolina. The North Carolina State University students are
featured in the "Crop to Campus" documentary about T-shirt
sustainability. (Photo: Business Wire)
Episodes of the seven-part documentary commissioned by
HanesBrands that follows three North Carolina State University
students throughout the T-shirt supply chain drop every Tuesday and
may be viewed at www.CropToCampus.com.
In episode 2, the Wilson College of Textiles students visit
Grant Farms in Garysburg, North Carolina, owned by fifth-generation
cotton farmer David Grant. The students learn that sustainability
starts early in the production process – before a seed for the raw
material that goes into a Hanes ComfortWash T-shirt has even been
planted.
Grant Farms uses sustainable farming techniques and natural
rainfall to grow its cotton without irrigation by taking advantage
of its location in the southeast United States.
“HanesBrands has made a significant commitment to sound water
management, which is especially important when it comes to a
water-intensive crop like cotton,” said Chris Fox, HanesBrands’
vice president of corporate social responsibility. “Raw cotton is
the beginning of our entire production process, so it’s important
we work with growers like Grant Farms, whose responsibly grown and
harvested cotton serves as an integral first step in our supply
chain. The cotton field is the beginning of the many important
efforts we make to reduce our ecological footprint and social
impact in manufacturing a wardrobe staple like T-shirts.”
The company is a member of Cotton LEADS, which advocates for
responsible raw material production. HanesBrands, which has reduced
water use by 25% since 2007, sources the vast majority of its
cotton from areas of the southeastern United States, where annual
rainfall generally exceeds a cotton plant’s water requirements and
crop irrigation is not needed.
HanesBrands commissioned Murphy, a filmmaker from Asheville,
North Carolina, who has won 14 awards for his first four
documentary feature films, to make the documentary to assess how
well the company’s corporate social responsibility efforts resonate
with the expectations of millennials and Generation-Z youth.
In the first episode released Sept. 8, the students – Mamie
Trigg of Austin, Texas; Katy Powers of Charlotte, North Carolina;
and Sydney Parker of Raleigh, North Carolina – discussed their
different interpretations of what sustainability means to them.
In future “Crop to Campus” episodes, the students travel
throughout the southeastern United States and El Salvador to visit
communities that rely on responsible yarn spinning, fabric
production, and T-shirt sewing operations.
The next episode release dates and topics are:
- Sept. 22: “Yarn Spinning in the U.S.A.”
- Sept. 29: “El Salvador Production: Stitch by Stitch”
- Oct. 6: “Community: It’s About the People”
- Oct. 13: “Back to Campus: Tee Party”
- Oct. 20: “Takeaways: How important is responsible
manufacturing?”
Visit www.CropToCampus.com to learn more about the documentary
series, or www.HanesForGood.com for more information about Hanes’
responsible manufacturing practices.
HanesBrands HanesBrands,
based in Winston-Salem, N.C., is a socially responsible leading
marketer of everyday basic innerwear and activewear apparel in the
Americas, Europe, Australia and Asia-Pacific. The company sells its
products under some of the world’s strongest apparel brands,
including Hanes, Champion, Bonds, DIM, Maidenform, Bali, Playtex,
Lovable, Bras N Things, Nur Die/Nur Der, Alternative, L’eggs,
JMS/Just My Size, Wonderbra, Berlei, and Gear for Sports. The
company sells T-shirts, bras, panties, shapewear, underwear, socks,
hosiery, and activewear produced in the company’s low-cost global
supply chain. A Fortune 500 company and member of the S&P 500
stock index (NYSE: HBI), Hanes has approximately 63,000 employees
in more than 40 countries. For more information, visit the
company’s corporate website at www.Hanes.com/corporate and newsroom
at https://newsroom.hanesbrands.com/. Connect with the company via
social media: Twitter (@hanesbrands), Facebook
(www.facebook.com/hanesbrandsinc), Instagram
(@hanesbrands_careers), and LinkedIn (@Hanesbrandsinc).
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version on businesswire.com: https://www.businesswire.com/news/home/20200915006129/en/
Matt Hall: (336) 251-3689 (M) or matt.hall@hanes.com
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