NEW YORK, March 19, 2020 /PRNewswire/ -- Yext, Inc.
(NYSE: YEXT), the Search Experience Cloud company, today announced
the availability of its Spring '20 Product Release for early
access. The release introduces several enhancements to the Yext
platform, including a new way to view suggestions to brand data,
more visibility into the source of digital conversions, and
customizable leaderboards, that will enable businesses to further
optimize their knowledge graphs and search experiences.
"With today's release, the Yext Search Experience Cloud is more
powerful than ever before," said Marc
Ferrentino, Chief Strategy Officer of Yext. "Our Spring '20
enhancements further enable businesses not just to meet intent at
every step of the customer journey, but to better understand the
customer journey in a way that informs their business
decisions."
The Spring '20 Product Release includes the following
features:
- New Suggestions Experience: A business's knowledge
graph, the brain-like database that structures and stores millions
of brand facts, must evolve over time to provide the best possible
answers to consumer search queries. With the new Suggestions
feature, Yext clients have a new way to view, filter, and take
action on suggestions from consumers and their own employees to
improve the data in their knowledge graphs.
- Vertical Intents: From retailers emphasizing products to
restaurants highlighting menu items, different businesses may want
to prioritize the order of information appearing in their site
search results. The new Vertical Intents feature of Yext Answers
grants clients increased flexibility to choose what sections are
featured in their site search results, depending on the query.
- Custom Page Markup: Businesses with Yext Pages can now
add custom Schema.org markup to webpages they build for any entity
types, such as jobs or special offers. By applying Schema.org
markup to their webpages, businesses can help search engines better
understand their facts and improve their eligibility for rich
search results.
- Conversion Tracking Updates: Expanding on the previously
released Conversion Tracking feature, the Spring '20 Product
Release allows Yext clients to identify the original source of
their conversions, whether they occurred on the business's website,
listings, or another platform, to improve understanding of how
customers find their business.
- Leaderboards: Yext clients can now better understand how
their individual business locations, professionals, events, or
geographies perform with customizable Leaderboards inside Yext
Analytics. From location leaderboards ranked by clicks to country
leaderboards ranked by conversions, businesses can choose the
metrics that matter to them to identify areas for focus and
improvement.
For more information about the Spring '20 Product Release, visit
the Release Notes.
About Yext
The customer journey starts with a
question, and every day consumers search for answers about brands.
However, they are increasingly served false or misleading
information from sources other than the brand. Yext (NYSE: YEXT),
the Search Experience Cloud company, exists to help brands regain
and maintain a direct relationship with their customers. With a
mission to provide perfect answers everywhere, Yext puts businesses
in control of their facts online by delivering brand
verified answers straight from the source — wherever their
customers are searching. Companies like Taco Bell, Marriott,
Jaguar-Land Rover, and businesses around the world use Yext to take
back control of the customer journey, starting on their own
website.
Yext has been named a Best Place to Work by Fortune and Great
Place to Work®, as well as a Best Workplace for Women. Yext is
headquartered in New York City
with offices in Amsterdam,
Berlin, Chicago, Dallas, Geneva, London, Miami, Milan,
Paris, San Francisco, Shanghai, Tokyo, and the Washington, D.C. area.
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SOURCE Yext, Inc.